At a Glance
- Tasks: Manage social media, create engaging content, and run email marketing campaigns.
- Company: Join a mission-driven team focused on helping people overcome their fear of water.
- Benefits: Remote work, flexible hours, and a competitive salary of £26,000.
- Other info: Perfect for those passionate about wellness and personal development.
- Why this job: Make a real difference while honing your digital marketing skills in a creative environment.
- Qualifications: Experience in social media management and email marketing is essential.
The predicted salary is between 26000 - 26000 € per year.
Compensation: 26,000
Location: Remote
Commitment: Part time
Job Overview
We are looking for an experienced Digital Marketing Specialist to manage and execute our social media strategy, email marketing campaigns, and lead generation efforts. You will be responsible for growing our online presence, nurturing leads, and driving sign-ups for our online workshops focused on helping people overcome their fear of water. The ideal candidate is highly creative, data-driven, and skilled in social media management, email marketing automation, and lead generation strategies.
Key Responsibilities
- Social Media Management & Content Creation
- Develop and execute a content calendar focused on overcoming water fear, success stories, FAQs, and engaging posts.
- Create and schedule 4 social media posts per week (Facebook, Instagram, TikTok, LinkedIn).
- Design and produce 3 short-form videos per week (Reels, TikToks, YouTube Shorts).
- Write compelling captions, hashtags, and CTAs to boost engagement and conversions.
- Engage with followers by responding to comments, messages, and community interactions.
- Collaborate with influencers and potential partners to expand audience reach.
- Track and analyze social media performance, optimizing content based on insights.
- Email Marketing & Automation
- Develop lead magnets (e.g., downloadable guides, free checklists) to capture emails.
- Write and automate a 7-email nurture sequence to convert leads into customers.
- Send a weekly email newsletter with customer success stories, tips, and workshop updates.
- Create and manage promotional email campaigns for upcoming workshops and special offers.
- Segment and clean email lists to ensure targeted messaging and high deliverability.
- Perform A/B testing to optimize subject lines, email copy, and CTAs.
- Lead Generation & CRM Management
- Optimize landing pages to increase lead capture and conversion rates.
- Track leads in a CRM system and implement an effective follow-up strategy.
- Plan and run Facebook & Instagram ad campaigns (ad budget separate).
- Generate leads organically through engagement in Facebook Groups, LinkedIn, Reddit, and Quora.
- Organize and promote free webinars and online workshops to attract potential clients.
- Implement retargeting and remarketing strategies to re-engage lost leads.
Required Skills & Qualifications
- Proven experience in social media management, content creation, and engagement strategies.
- Strong expertise in email marketing platforms (Mailchimp, ConvertKit, ActiveCampaign, etc.).
- Knowledge of lead generation techniques (organic outreach & paid ads).
- Basic video editing skills for creating short-form content.
- Experience with Facebook & Instagram ads (audience targeting, retargeting, and optimization).
- Strong writing skills for crafting engaging social media captions, emails, and ad copy.
- Experience using Google Analytics, Meta Business Suite, or similar tools for tracking performance.
- Highly organized with strong project management skills.
Preferred Qualifications
- Experience in coaching, wellness, or swimming, education industries is a plus.
- Familiarity with automation tools like Zapier, ClickFunnels, or HubSpot.
- Prior experience working with online courses or coaching businesses.
Digital Marketing Specialist (Social Media, Email Marketing & Lead Generation) in Bury employer: Gentask Virtual Assistance Services
Join a dynamic and innovative team dedicated to helping individuals overcome their fear of water through engaging online workshops. As a Digital Marketing Specialist, you'll thrive in a supportive remote work environment that fosters creativity and collaboration, while enjoying flexible hours and opportunities for professional growth. With a focus on meaningful impact, our company values your contributions and offers unique advantages such as access to industry-leading tools and resources to enhance your marketing skills.
Contact Detail:
Gentask Virtual Assistance Services Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Specialist (Social Media, Email Marketing & Lead Generation) in Bury
✨Tip Number 1
Get your networking game on! Reach out to people in the digital marketing space, especially those who work with social media and email marketing. Join relevant groups on LinkedIn or Facebook, and don’t be shy about sliding into DMs to ask for advice or insights.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media posts, email campaigns, and lead generation strategies. Use platforms like Behance or even a personal website to display your work. This will give potential employers a taste of what you can do!
✨Tip Number 3
Stay updated with trends! Follow industry leaders and keep an eye on the latest digital marketing trends. This knowledge will not only help you in interviews but also show that you're passionate about the field and ready to bring fresh ideas to the table.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. When you apply directly, it shows us you're genuinely interested in the role. Plus, it gives you a better chance to stand out from the crowd!
We think you need these skills to ace Digital Marketing Specialist (Social Media, Email Marketing & Lead Generation) in Bury
Some tips for your application 🫡
Show Off Your Creativity:When you're crafting your application, let your creative side shine! Use engaging language and showcase your unique style, especially since this role is all about social media and content creation. We want to see how you can stand out!
Tailor Your Experience:Make sure to highlight your relevant experience in social media management, email marketing, and lead generation. We’re looking for someone who can hit the ground running, so connect your past roles to what we do at StudySmarter.
Be Data-Driven:Since this role requires a strong focus on analytics, don’t forget to mention any tools or metrics you've used to track performance. Show us how you’ve used data to optimise campaigns in the past – it’ll really catch our eye!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join the StudySmarter team!
How to prepare for a job interview at Gentask Virtual Assistance Services
✨Know Your Stuff
Before the interview, dive deep into the company's mission and values. Understand their approach to overcoming water fear and how your skills in social media, email marketing, and lead generation can contribute to that goal. This will show your genuine interest and help you tailor your responses.
✨Showcase Your Creativity
Prepare examples of your past work that highlight your creativity in content creation and social media management. Bring along a portfolio or links to campaigns you've executed, especially those that involved engaging posts or successful email sequences. This will give them a clear picture of what you can bring to the table.
✨Be Data-Driven
Since the role requires a data-driven mindset, be ready to discuss how you've used analytics to optimise campaigns in the past. Talk about specific metrics you've tracked, A/B testing you've conducted, and how those insights led to improved performance. This will demonstrate your analytical skills and commitment to results.
✨Engage and Ask Questions
Interviews are a two-way street! Prepare thoughtful questions about their current marketing strategies, challenges they face, or how they measure success. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.
