At a Glance
- Tasks: Shape marketing strategies and create compelling proposals to win new business.
- Company: Join Gensler, a dynamic design firm making a positive impact worldwide.
- Benefits: Enjoy competitive pay, health insurance, and professional development opportunities.
- Other info: Collaborative environment with excellent career growth and a focus on innovation.
- Why this job: Be part of a creative team that reimagines cities and enhances lives through design.
- Qualifications: 5+ years in marketing, strong communication skills, and graphic design expertise required.
The predicted salary is between 36000 - 60000 £ per year.
Gensler’s London office is seeking a commercially minded, strategically rigorous, and forward-thinking individual to join our team as an experienced Marketing Specialist. Marketing Specialists are strategic partners who shape how we position and win work. They influence opportunity definition, framing, and win strategy — not simply the production of bids. They partner with leaders to support winning new work by applying market intelligence, research, and analytics to strengthen our positioning, storytelling, visual communications, and campaigns. Working closely with office leadership and senior staff, they develop proposals, presentations, and thought leadership that advance pursuit strategy and strengthen competitive positioning. The role also contributes to broader marketing studio initiatives, events, knowledge management, analytics, selected campaigns, and operational improvements.
Your Role
We are looking for an experienced marketer with a proven background in strategic positioning who can guide teams through detailed pursuit processes with a proactive, progressive approach, while also supporting leaders with campaign initiatives and broader positioning ideas. You will join a team of experienced marketers who operate as strategic advisors to studio leadership and technical teams. Strong communicators and strategic thinkers, with advanced graphic and visual communication capability, will thrive in an environment that values thoughtful work and professional growth. Strong candidates will demonstrate the ability to elevate a traditional bid function into a strategic partnership model. While pursuits and proposals are a primary responsibility of this role, we are looking for someone who sees them as platforms for strategic positioning — not standalone deliverables.
What You Will Do
- Align with key Practice Areas to proactively plan and execute marketing initiatives, events, and targeted market intelligence / research in support of defined business objectives
- Champion and lead strategy and planning sessions for new business opportunities and market positioning
- Take ownership of pursuit positioning from early qualification through submission, in collaboration with technical teams and studio leadership
- Translate market intelligence and business drivers into clear win themes
- Challenge and refine pursuit positioning to ensure differentiation
- Identify patterns across pursuits to improve future win strategy
- Partner with principals, senior staff, and marketing colleagues to develop proposals, presentations, and marketing collateral aligned with brand standards
- Develop strategic campaign and pursuit materials that elevate positioning and differentiation
- Manage multiple concurrent pursuits with clarity, prioritisation, and composure under deadline pressure
- Contribute to evolving how we work by integrating AI and automation into pursuit strategy, content development, and knowledge management
- Apply commercial awareness and client insight to strengthen pursuit strategy and messaging
- Learn and understand Gensler’s portfolio of work, practice areas, and capabilities
- Maintain marketing collateral, resources, and information systems
- Collaborate with marketing colleagues to deliver special projects and elevate overall quality
Your Qualifications
- 5+ years of professional experience in a marketing position with a design or professional services firm, prior experience in the AEC industry is a plus
- Bachelor's degree in Marketing, Graphic Design, Communications, Architecture, Interior Design, Journalism, or Business
- Ability to lead BD conversations confidently and strategically and collaborate closely with leadership on win strategy and storytelling
- Demonstrated success improving win rates and pursuit quality
- Excellent written and verbal communication skills
- Strong graphic design capability, including development of high-impact presentations and marketing collateral
- Aptitude to connect individual pursuits to broader studio, sector, and regional growth priorities
- Comfort operating at both tactical and strategic levels
- Demonstrated sound judgement and confidence advising senior stakeholders
- Curiosity and openness toward AI, automation, and emerging tools that improve marketing effectiveness
- Self-motivator with strong organisational and intra-personal skills, and a great collaborator
- Strong organisational skills to coordinate and manage multiple projects and deadlines
- Ability to work with diverse project teams and in a fast-paced work environment
- Mastery of InDesign is a must
- Proficiency in PowerPoint, Photoshop, Illustrator is required, knowledge of Figma and Miro are a plus
- Proficiency in Microsoft Office and Adobe Creative Cloud is required
Please submit a cover letter, resume, and portfolio. The cover letter should address the key characteristics outlined above and clearly articulate why your experience is suited to this role.
Life at Gensler
We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include medical and dental insurance, season ticket loans, pension, and twice annual bonus opportunities. As part of the firm’s commitment to professional development, Gensler offers reimbursement for certain professional qualifications and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programmes or classes. We view our professional development programmes as strategic investments in our future.
At Gensler, the value of our work stems from its positive impact on the human experience. We are a dynamic and collaborative design firm uniting creativity, research, and innovation to solve complex problems for our clients. Our work challenges conventional ideas about architecture and the built environment. We aren’t just designing buildings—we are reimagining cities and places that make a difference in people’s lives. Founded in 1965, Gensler has built a team of 6,000 professionals who partner with clients in over 100 countries each year. Everything we do is guided by our mission: to create a better world through the power of design.
Marketing Specialist employer: Gensler
Gensler is an exceptional employer that fosters a dynamic and collaborative work culture, encouraging creativity and professional growth. Located in London, our team of experienced marketers thrives in an environment that values strategic thinking and innovation, offering comprehensive benefits including medical and dental insurance, pension plans, and opportunities for professional development. Join us to not only advance your career but also contribute to meaningful projects that positively impact the human experience.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Specialist
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that Marketing Specialist gig.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in strategic positioning and visual communications. We want to see how you can elevate proposals and presentations, so make sure it’s easy to access and visually appealing.
✨Tip Number 3
Prepare for those interviews! Research Gensler’s projects and think about how your experience aligns with their mission. We’re looking for someone who can confidently discuss win strategies and storytelling, so practice makes perfect!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Marketing Specialist
Some tips for your application 🫡
Tailor Your Cover Letter:Make sure your cover letter speaks directly to the key characteristics we’re looking for. Highlight your experience in strategic positioning and how it aligns with our goals at Gensler.
Showcase Your Portfolio:Your portfolio is your chance to shine! Include examples that demonstrate your graphic design skills and how you've elevated marketing materials in past roles. We want to see your creativity in action!
Be Clear and Concise:When writing your resume and cover letter, keep it clear and to the point. Use bullet points where possible to make it easy for us to see your achievements and skills at a glance.
Apply Through Our Website:We encourage you to apply through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!
How to prepare for a job interview at Gensler
✨Know Your Stuff
Before the interview, dive deep into Gensler’s portfolio and understand their key projects. Familiarise yourself with their practice areas and how your experience aligns with their work. This will help you speak confidently about how you can contribute to their strategic positioning.
✨Showcase Your Strategic Thinking
Prepare examples that demonstrate your ability to elevate traditional marketing functions into strategic partnerships. Think of specific instances where you’ve influenced win strategies or improved pursuit quality, and be ready to discuss these in detail.
✨Master Your Visual Communication Skills
Since strong graphic design capability is crucial for this role, bring a portfolio that showcases your best work. Be prepared to discuss your design process and how you’ve used visual storytelling to enhance marketing materials in past roles.
✨Be Ready to Collaborate
Gensler values teamwork, so come prepared to discuss how you’ve successfully collaborated with diverse teams. Highlight your organisational skills and how you manage multiple projects under pressure, as this will resonate well with their fast-paced environment.
