Social Media Executive – TikTok Live Host

Social Media Executive – TikTok Live Host

Hours: 40 hours per week, Monday to Friday

Location: Hybrid / On-site at our Pembroke Dock HQ (SA72 4RW) or Newport distribution facility (NP19 4RG)

Do you love being in front of the camera? Got the energy to turn a livestream into a sell-out event? We’re looking for a Social Media Executive who’s ready to bring our tool brands to life on TikTok (and beyond).

We’re Genpower – the team behind JCB Tools and Hyundai Power Products – two of the biggest names in the game. From power tools to garden kit to heavy‑duty equipment, we’ve been helping professionals and DIYers get the job done since 2006. Last year we hit £50m in turnover and we’re pushing towards £100m.

Now we need someone bold, creative and confident to take charge of our social channels – with TikTok Lives leading the charge.

What you’ll be doing

• Hosting daily TikTok Lives, showcasing our tools, answering questions and driving sales
• Building and running a content calendar across TikTok, Instagram, Facebook, YouTube and more
• Jumping on the latest trends and turning them into content that actually converts
• Writing captions, posts and short‑form copy that cut through the noise
• Working with our creatives to film sharp, engaging video content
• Monitoring comments, questions and feedback – making our community feel heard
• Keeping a close eye on the competition and spotting opportunities before they do
• Reporting on what’s working (and what isn’t), then pushing performance forward

What we’re looking for

• Confident on camera – you’re not afraid to go live and keep an audience engaged
• A natural content creator – you know TikTok, Instagram Reels and YouTube Shorts inside out
• Strong copywriting skills – short, snappy, and audience‑first
• Organised and self‑driven – you’ll own the social calendar
• Up to speed with the latest social trends, algorithms and best practices
• Comfortable juggling multiple brands and product types

What’s in it for you

• Private health cover
• Extra holiday allowance with service
• The chance to grow with a fast‑moving, family‑run business on track for £100m

If you’ve got the confidence, creativity and drive to take centre stage on TikTok Lives (and beyond), we want to hear from you.

Apply now with your CV and a cover letter telling us why you’d be the perfect fit for this role.