At a Glance
- Tasks: Lead marketing strategy and develop a dynamic team across various channels.
- Company: Join a family-run business with a strong growth trajectory in power equipment.
- Benefits: Competitive salary, performance bonuses, hybrid working, and increasing holiday allowance.
- Other info: Inclusive recruitment process with support for applicants' needs.
- Why this job: Make an impact in a hands-on role using cutting-edge AI tools and marketing strategies.
- Qualifications: Proven e-commerce marketing experience and strong leadership skills.
The predicted salary is between 40000 - 55000 £ per year.
Location: Remote / Hybrid / on-site at Pembroke Dock HQ (SA72 4RW) or Newport distribution centre (NP19 4RG)
Hours: 40 hours per week, Monday to Friday
Salary: £40,000 to £55,000 per annum
About Genpower
We are the exclusive UK and Ireland distributor for Hyundai Power Products and a global distributor for JCB Tools and power products. Alongside these leading brands, our portfolio includes P1 Power Equipment, Evopower, Gardentek and BE Pressure. Established as a family-run business in 2006, we have grown into a leading distributor within the power equipment sector. We operate from our headquarters in Pembroke Dock and our 100,000 sq ft distribution centre in Newport, supporting customers across the UK and internationally. Having surpassed £50m in turnover, we are continuing our ambitious growth journey towards £100m. We supply an extensive approved dealer network while also reaching consumers directly through our own Shopify stores, Amazon, eBay and other leading marketplaces.
The role
You will own the marketing roadmap end to end, lead day-to-day delivery and develop the capability of the team around you. This is a hands-on leadership role in a small team. We are looking for someone who’s comfortable and hands on across content, paid, email, social and brand.
What you will be doing
- Own the marketing strategy and roadmap across Hyundai Power Products, JCB Tools and our wider brand portfolio
- Lead and develop a team covering paid ads, content, video, live streaming, email and design
- Use AI tooling as your default working method: content production, campaign analysis, creative testing, research, reporting and automation
- Plan and control the marketing budget, with spend decisions made against attribution and margin data rather than platform-reported figures
- Work with our in-house reporting and attribution platforms to measure performance and act on what they tell you
- Drive organic growth through SEO, content and answer-engine optimisation, so our brands are cited in AI search as well as ranking in Google
- Run email and SMS programmes through Attentive, from segmentation to flow design
- Feed every sales channel: our own websites, Amazon, eBay and marketplaces and the dealer network
- Build and document repeatable processes so output does not depend on any one person
- Report performance and forecasts to the Head of Digital and the Sales and Marketing Director
What we are looking for
- Proven experience leading marketing in an e-commerce or multi-channel retail business
- Demonstrable, practical use of AI tools in daily marketing work. We will ask you to show us what you have built or automated
- Strong grasp of paid search and paid social, SEO, CRO and email marketing
- Comfort with data: GA4, Google Ads, spreadsheets at volume and an interest in learning our BigQuery reporting tool
- Experience managing or mentoring a team, with a record of raising their output
- Commercial thinking. You understand margin, run rate and return on ad spend and you make decisions on those numbers
- Clear written English and the ability to brief, edit and hold a consistent brand voice
- Shopify, Amazon Seller Central or marketplace experience
- Attentive, SEMrush, Looker Studio or similar
- Experience in tools, garden machinery, construction or a comparable trade sector
- Any technical ability: SQL, scripting, prompt engineering, no-code automation
What is in it for you
- Competitive salary with performance-related bonus
- Perkbox membership and staff discount across all our brands
- Increasing holiday allowance with length of service
- Hybrid working (remote working for the right candidate)
- A genuine budget and mandate for AI tooling and a team that already works this way
We are committed to providing an inclusive recruitment process. If you require any adjustments during the application or interview process, please let us know and we will work with you to support your needs.
Marketing Manager employer: Genpower Ltd
Genpower Ltd. is an exceptional employer that fosters a creative and collaborative work environment, perfect for those passionate about content creation and storytelling. With a strong emphasis on employee growth, we offer opportunities to enhance your skills through innovative AI tools and dynamic projects, all while being part of a vibrant team dedicated to pushing the boundaries of digital content. Located in a thriving area, our workplace culture encourages creativity and supports a healthy work-life balance, making it an ideal place for aspiring content creators.
