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For Companies At a Glance
- Tasks: Lead strategic growth and manage high-performing PR teams to deliver impactful campaigns.
- Company: Join a vibrant global collective reshaping industry norms with creativity and excellence.
- Benefits: Enjoy attractive health insurance and access to a global network of top-tier brands.
- Why this job: Be part of a passionate team making a real impact in the world of communications.
- Qualifications: 8+ years in PR, strong leadership skills, and a knack for storytelling.
- Other info: Collaborative culture with opportunities for professional growth and development.
The predicted salary is between 36000 - 60000 £ per year.
About us
The Gen Plus Group is a vibrant global collective of agencies reshaping industry norms with a commitment to surpassing expectations. Rooted in the 'Plus' philosophy, our dedication goes beyond the ordinary, creating connections that transcend transactions. As industry-leading Story-Tellers, Story-Shapers, and Story-Makers, we unite the strategic communications of PRM, content creation expertise of NaF+, talent representation by SPANDY, and the innovative spirit of THEM AGAIN under one banner. Our cohesive team, GEN+, comprises over 3,000 industry experts from 60+ nationalities, all sharing a collective passion to disrupt, innovate, and lead. The Plus Group ensures impactful outcomes for brands, businesses, and people globally by embracing diversity and fostering an environment of creativity and excellence.
The Role:
The Practice Lead is responsible for driving the strategic growth, performance, and operational excellence of their practice area. This senior leadership role blends team management, client service, business development, and creative thinking. The ideal candidate is a commercially minded leader with deep sector expertise, a passion for impactful storytelling, and a proven ability to lead high-performing teams. Only candidates with experience in a PR agency will be considered.
- Leadership & Strategy
- Define and lead the vision and growth strategy for the practice area
- Act as a senior advisor to clients, providing strategic counsel on communications, media, crisis management, and reputation issues
- Represent the practice on the agency’s leadership team and contribute to overall business planning and development
- Oversee delivery of high-quality campaigns across clients within the practice
- Build and nurture strong client relationships, acting as a trusted partner
- Lead strategic planning, messaging development, media relations, and content strategies
- Manage, mentor, and develop a team of PR professionals to ensure consistent performance and growth
- Foster a collaborative, high-performance team culture
- Support recruitment and onboarding of new team members
- Identify and pursue new business opportunities within the practice area
- Lead RFP responses, pitches, and presentations
- Grow existing accounts through cross-sell and upsell opportunities
- Oversee project budgets, resourcing, and profitability
- Ensure best-in-class service delivery, client satisfaction, and process efficiency
- Collaborate with finance and HR to support commercial and people strategies
Required Experience & Skills
- 8+ years’ experience in public relations, communications, or a related field—preferably in an agency environment
- Proven experience leading campaigns for clients within the relevant sector (e.g., technology, healthcare, consumer, corporate)
- Strong leadership and people management skills
- Excellent written and verbal communication abilities
- Track record of successful business development and client retention
- Media-savvy, creative, and commercially minded
What the role can offer you
- Access to a global network of specialized communicators collaborating with top-tier brands.
- Exposure to internationally acclaimed clients and campaigns focused on both performance and purpose.
- The opportunity to be part of a passionate and supportive team.
- Attractive Health Insurance benefits.
Sr PR Lead employer: Genplusgroup
Contact Detail:
Genplusgroup Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sr PR Lead
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your achievements and how you've made an impact in previous roles. We want to see your passion for storytelling and how you’ve led successful campaigns. Bring your A-game!
✨Prepare for the Interview
Do your homework before the interview! Research the company, understand their values, and think about how you can contribute to their mission. We love candidates who come prepared with thoughtful questions and insights about our work.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always on the lookout for talent that aligns with our Plus philosophy, so make sure you put your best foot forward!
We think you need these skills to ace Sr PR Lead
Some tips for your application 🫡
Show Your Storytelling Skills: As a Sr PR Lead, storytelling is key! Make sure your application reflects your ability to craft compelling narratives. Use examples from your past experiences that showcase how you've successfully communicated messages and engaged audiences.
Tailor Your Application: Don’t just send a generic CV and cover letter. We want to see how your experience aligns with our vision at Gen Plus Group. Highlight relevant achievements in PR and communications that demonstrate your fit for the role and our culture.
Be Clear and Concise: We appreciate clarity! When writing your application, keep it straightforward and to the point. Use bullet points where necessary to make your skills and experiences stand out without overwhelming us with too much text.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our vibrant team!
How to prepare for a job interview at Genplusgroup
✨Know Your Story
As a Sr PR Lead, storytelling is at the heart of what you do. Prepare to share your own narrative—how you've led successful campaigns, managed teams, and built client relationships. Be ready to discuss specific examples that showcase your strategic thinking and creativity.
✨Research the Company
Dive deep into The Gen Plus Group's ethos and recent projects. Understand their 'Plus' philosophy and how it shapes their approach to PR. This knowledge will not only help you answer questions but also allow you to ask insightful ones, showing your genuine interest in their mission.
✨Demonstrate Leadership Skills
Be prepared to discuss your leadership style and how you've developed high-performing teams in the past. Share examples of how you've mentored team members and fostered a collaborative culture. Highlight your ability to drive strategic growth and operational excellence.
✨Showcase Business Development Acumen
Since this role involves identifying new business opportunities, come armed with examples of how you've successfully grown accounts or led pitches. Discuss your approach to client retention and how you've navigated challenges in the PR landscape to achieve results.