At a Glance
- Tasks: Lead innovative marketing initiatives in the insurance sector and drive impactful campaigns.
- Company: Join Genpact, a leader in AI and digital innovation transforming businesses.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on innovation and client success.
- Why this job: Be at the forefront of marketing in a fast-paced, tech-driven industry.
- Qualifications: Strong marketing operations skills and excellent communication abilities required.
The predicted salary is between 72000 - 88000 £ per year.
Ready to turn bold ideas into real-world impact? At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale.
The Senior Manager, Insurance Marketing will partner with the Insurance Go-to-Market lead to drive the planning, coordination, and execution of marketing initiatives that strengthen Genpact’s presence with insurers, partners, advisors, and key stakeholders across the insurance ecosystem. This role requires a proactive, highly organized marketing operator who can create structure, move priorities forward, and deliver with quality, consistency, and pace.
The ideal candidate is a strong communicator and self-starter who can own multiple marketing workstreams at once, including campaigns, events, content, sales enablement, account-based marketing, analyst and partner activities, reporting, and stakeholder communications. Experience in insurance and/or financial services is preferred, but the primary focus is on strong marketing operations, clear communication, responsiveness, and the ability to drive a variety of marketing efforts in support of the Insurance growth agenda.
Key Responsibilities
- Marketing Planning & Execution: Drive integrated marketing planning and execution across campaigns, events, content, digital, ABM, client advocacy, and sales enablement.
- Stakeholder Collaboration & Communication: Act as a responsive point of coordination across the Insurance Go-to-Market lead, business stakeholders, sales teams, and marketing colleagues.
- Brand Management: Own the consistent and professional application of the Genpact brand across Insurance marketing communications and materials.
- Campaign Execution & Lead Management: Drive Insurance marketing campaigns across events, digital, email, content, and social channels.
- Event Management & Execution: Own planning and execution details for industry events, conferences, webinars, and internal activations.
- Account-Based Marketing (ABM): Drive targeted ABM programs for key strategic accounts by coordinating personalized marketing activities.
- Content Coordination & Management: Own the coordination and delivery of marketing content such as blogs, articles, case studies, and presentations.
- Joint Client Marketing and Advocacy: Drive the coordination and execution of joint client marketing assets and related campaigns.
- Digital Marketing & Channel Management: Manage the Insurance digital presence by coordinating social media activity and website updates.
- Budget Tracking & Operations: Manage marketing operations, including budget tracking and reporting.
- Performance Analytics: Track, compile, and prepare regular reporting on campaign performance and key marketing metrics.
- Strategic Partnerships: Drive joint marketing activations with technology partners, advisors, and industry analysts.
Core Working Style: Operate with strong ownership, organization, responsiveness, and follow-through.
Senior Marketing Manager (Insurance) employer: Genpact
Genpact is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. With a strong commitment to employee growth, we provide extensive training and mentorship opportunities, particularly in the rapidly evolving Microsoft Dynamics 365 ecosystem. Located in the UK and Europe, our teams benefit from a diverse and inclusive environment, where professionals are empowered to drive meaningful transformation for our clients while enjoying a supportive workplace that values integrity and client-centricity.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager (Insurance)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Genpact and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Genpact are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Genpact on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Genpact. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager (Insurance)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Genpact. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Genpact:Show us that you’ve done your homework! In your application, briefly mention what you admire about Genpact’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Genpact
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Genpact will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Genpact, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
