Assistant Vice President, Head of Social

Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose – the relentless pursuit of a world that works better for people – we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.

Inviting applications for the role of Assistant Vice President, Head of Social. Genpact is at a monumental inflection point. AI is forcing a tidal wave of disruption in our market. As we seek to refresh our brand and reposition Genpact as a leader in Data-Tech-AI (DTAI) services, our social media presence will play a critical role in shifting perceptions of the audiences that matter: clients and prospective clients, investors, partners, analysts and advisors, media, employees, and prospective talent.

The Head of Social will be responsible for setting the vision and strategy for how Genpact shows up across all social platforms, creating audience-centric content and experiences that educate and engage users to ultimately shift brand awareness and perception of Genpact as a leader in DTAI. The successful candidate requires experience in social media strategy and execution, with extensive knowledge of both organic and paid strategies. They will thrive in a fast-paced business environment, be comfortable with ambiguity, and excel in senior stakeholder management.

• Lead and own how our brand comes to life via social media, providing strategic oversight of our entire Social Media experience across platforms.
• This role will be responsible for how social can be leveraged to reposition Genpact as a leader in Data, Tech, and AI, driving brand awareness, consideration, and business growth.
• Define the end-to-end channel vision for social setting out the objectives and resources (skills, resources, budget, and technology) required to realize that vision.
• Partner with channel operations on the delivery of the social strategy.
• Guide our platform strategy (currently active on LinkedIn, Facebook, X, YouTube, and Instagram), defining the audience, content, and creative approach that enables delivery of scorecard and business objectives, whilst establishing the governance for launching and sunsetting channels.
• Lead Genpact’s social content strategy, partnering with senior leaders across the business to define and deliver the content framework for Brand, Client, and Talent marketing.
• This will include identifying the content pillars that support the business objectives for each unit, whilst laddering up to the broader ambition of establishing Genpact as a leader in DTAI.
• Define the channel governance framework including policies, procedures, and other tools to manage our reputation, consistency/standardization, and ensure compliance with all platform policies and regulations at a global level.
• Drive and grow the social ambassadorship and executive comms strategy, enabling Genpact to harness the potential of employees and their social networks.
• Provide ‘white glove’ treatment for executive leaders by supporting them with 121 plans and training to uplevel their use of social media as key voices of Genpact.
• Own the social media performance scorecard and all KPIs for measuring success, partnering with Performance Marketing to set the testing framework, understand the impact of A/B testing and enhancements, and continually optimize the user experience.
• The Head of Social will be responsible for meeting all business metrics as defined in the social media scorecard.
• Ensure the social media user experience is integrated as required with other paid, owned and earned channels, enabling creation of a holistic customer journey for the audiences that matter (clients, prospects, talent, market influencers etc.).

• Relevant years of proven expertise in social media, with experience as an individual contributor and team leader in disciplines including social media strategy (organic and paid), platform strategy, content and creative, community management etc.
• Deep knowledge of B2B marketing and social media, with experience in the enterprise technology or professional services sector an advantage.
• Extensive knowledge of social media best practices related to creative content, platform-specific features, user consumption and paid opportunities.
• Relevant years in people leadership, with a proven ability to galvanize and inspire cross-functional, geographically-diverse teams.
• Demonstratable analytical skills with ability to forecast performance, set and deliver against scorecard goals, develop, and deliver a testing framework, and create and summarize large data sets into clear insights that inform decisions.
• Executive presence, with excellent stakeholder management and communication skills.
• Demonstrable experience creating and gaining buy-in for business cases and briefing senior leaders on recommendations and outcomes.
• Experienced in executive comms, including creating and delivering personalized social media strategy and training for senior executives.
• A keen interest in technology and AI, with a passion for using tech to improve ways of working, both for oneself/internal teams and the clients we serve.

• Well-organized, with strong project management skills.
• A keen interest in technology and AI, with a passion for using tech to improve ways of working, both for oneself/internal teams and the clients we serve.