At a Glance
- Tasks: Lead SEO and AI discoverability initiatives to boost brand visibility.
- Company: Join Genpact, a dynamic leader in the tech industry.
- Benefits: Competitive salary, flexible work options, and growth opportunities.
- Other info: Collaborate with marketing and PR teams for strategic alignment.
- Why this job: Make a significant impact on brand strategy and visibility in a fast-paced environment.
- Qualifications: Strong leadership skills and experience in SEO and AI technologies.
The predicted salary is between 69300 - 84700 £ per year.
Genpact is seeking an AVP, Search & AI Discoverability to lead SEO, AEO, GEO, and LLM discoverability across Genpact properties.
You will define technical standards, own schema and entity taxonomy, and drive a measurable improvement in brand visibility.
The role requires executive presence and hands-on leadership in a fast-moving enterprise environment.
You will manage a small specialist team and partner with marketing, content, and PR to align strategy with GTM priorities, analytics, and
Lead Brand Discoverability & AI Search in London employer: Genpact Ltd.
At Genpact, we are not just leading the charge in AI and digital innovation; we are creating a vibrant work culture that fosters creativity and collaboration. As a Director in Business Data Services, you will have unparalleled opportunities for professional growth, mentorship, and hands-on experience while working alongside over 140,000 talented individuals dedicated to making a real-world impact. Join us in a hybrid work environment that values integrity, inclusion, and the courage to push boundaries, ensuring your career accelerates in the direction that matters most: upward.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Brand Discoverability & AI Search in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Genpact Ltd. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Genpact Ltd. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Genpact Ltd. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Genpact Ltd.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Lead Brand Discoverability & AI Search in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Genpact Ltd.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Genpact Ltd.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Genpact Ltd.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Genpact Ltd.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Genpact Ltd. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Genpact Ltd., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
