Snr. Brand Manager, UK & Ireland in London

The Sr. Brand Manager, UK & Ireland will be primarily responsible for the development and implementation of local brand strategy and tactics across the UK and Ireland for our breast cancer test. This role reports to the Director, International Marketing and is part of the International Marketing team. The team will work closely together to deliver the International brand strategy at country level and collaborate to design initiatives that will be delivered locally. The role will require close working with the Country Manager, UK & Ireland, and relevant country cross-functional colleagues to plan, develop and deliver excellent and timely content, materials and programs in line with brand strategy.

The position is based in the London office.

Include, but are not limited to, the following:

• Development of local brand strategy, and lead identified key tactical initiatives and materials from design to implementation (e.g. brand promotional materials, messages and claims, media materials, effective channel selection, digital and online programmes and materials).
• Support a strategic marketing mindset through championing our brand, sharing best practice, supporting consistency of implementation and demonstrating clarity of our Marketing strategy.
• Tactical implementation - Work in close collaboration with commercial and medical teams to ensure tactics are relevant and in line with brand strategy.
• Materials Approval - Ensure all materials and activities are compliant, timely and high quality, collaborating with medical and compliance teams and using approval systems effectively.
• Monitor implementation of tactical plan, reporting progress to Director, International Marketing.
• Communication skills – Clear, concise and motivating – ability to appreciate and adapt to cultural differences.
• Creativity – Desire and ability to explore new ways of doing things – ideally with experience in implementing novel ideas.
• Marketing Planning – Good understanding of the principles of Marketing strategy from situational analysis to tactical planning; ability to articulate Marketing priorities and the role of Marketing within the organization.
• Marketing Channels – understanding of the different marketing channels; the role of digital, of advertising and promotion within the marketing mix.
• Project Management – ability to plan, manage, implement and review marketing projects – with strong prioritization and time management skills.
• Analytical Skills – ability to interpret complex data (both scientific and commercial) and draw conclusions to support marketing plans and activity.
• Resourceful Team-player – a self-motivated problem solver who enjoys being part of a small and fast paced team.

Uphold company mission and values through accountability, innovation, integrity, quality, and teamwork. Support and comply with the company’s Quality Management System policies and procedures. Maintain regular and reliable attendance. Ability to act with an inclusion mindset and model these behaviors for the organization.

Ability to travel 20% of working time away from work location, may include overnight/weekend travel.

• Bachelor's Degree.
• 5+ years’ marketing experience within the healthcare sector.
• Experience of: Brand planning cycles within pharmaceutical or medical device businesses, collaborating with commercial field teams and cross-functional therapy area teams, working with and building relationships with HCPs and other external stakeholders.
• Working knowledge of relevant codes of practice.
• Knowledge of market structure and landscape within the UK, knowledge of Ireland a bonus.
• Experience in working with creative agencies and other external partners to support business goals.
• Proficient in Microsoft Office programs.
• Strong team working skills within a matrix organisation.
• Ability to work independently and manage multiple timelines.
• Strong attention to detail, quality-oriented with the ability to see the big picture.
• Excellent verbal, written, and interpersonal communication skills.
• Highly organized and self-motivated.
• Strong stakeholder management and relationship-building skills.
• Demonstrated ability to perform the essential duties of the position with or without accommodation.
• Legal authorization to work in the country of employment without current or future sponsorship.

Our success relies on the experiences and perspectives of a diverse team, and Exact Sciences fosters a culture where all employees can develop personally and professionally with a sense of respect and belonging.