At a Glance
- Tasks: Lead go-to-market strategy for innovative Ads solutions in the sports industry.
- Company: Join Genius Sports, a leader in sports technology and data-driven advertising.
- Benefits: Competitive salary, inclusive benefits plan, and opportunities for travel.
- Other info: Dynamic environment with a focus on collaboration and innovation.
- Why this job: Shape the future of sports advertising with cutting-edge technology and immersive experiences.
- Qualifications: 5+ years in product marketing, preferably in AdTech or related fields.
The predicted salary is between 130000 - 160000 £ per year.
By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalized than ever before.
We’re looking for a Senior Product Marketing Manager to own and drive the go-to-market strategy for our Ads business. This role sits at the intersection of product, commercial, and brand—translating sports-powered advertising capabilities into differentiated narratives that win across brands, agencies, leagues, sportsbooks, broadcasters, and content owners.
You will lead end-to-end GTM for Ads solutions, shape the category narrative around sports-driven adtech, and ensure our commercial teams are equipped to win.
What You’ll Own
- Go-to-Market Leadership
- Own Ads GTM sprints and multi-surface narratives across product releases and solution launches.
- Drive end-to-end GTM for Ads capabilities supporting media execution (creative services, analytics, bid strategies, identity solutions).
- Sequence launches and campaigns against the global sports calendar (fixtures, tentpole events, rights windows).
- Run structured launch checklists, readiness scorecards, and post-launch performance readouts.
- Surface risks early with clear options and recommended actions.
- Positioning & Messaging
- Lead positioning that clearly differentiates our Ads offering:
- Deep integration into existing programmatic infrastructure
- Exclusive, high‑value sports audiences
- Sports‑based bidding and optimization tools
- Translate product strengths into segment‑specific value propositions tied to measurable outcomes (CPA, CPC, CPM, CPI, FTD).
- Connect identity, privacy‑safe targeting, contextual intelligence, and predictive analytics into one cohesive story.
- Thought Leadership & Category Development
- Shape and articulate our POV across identity, adtech integration, AI‑powered optimization, and sports data triggers.
- Develop keynote narratives, webinars, and white papers that connect sports signals to dynamic creative, incremental reach, and CTV performance.
- Partner with PR/AR to amplify cross‑product narratives and elevate executive visibility.
- Sales Enablement & Segment Strategy
- Build segment‑specific toolkits for:
- Brands & Agencies
- Leagues & Teams
- Sportsbooks/Operators
- Broadcasters & Content Owners
- Deliver discovery frameworks, objection‑handling guides, ROI models, demo scripts, sports‑moment playbooks, and broadcast/in‑stream inventory strategies.
- Translate win/loss insights into “why we win” messaging, pricing and packaging tests, and bundling strategies.
- Insights, Performance & Enablement
- Run disciplined win/loss analysis across identity graphs, creative platforms, and sports‑specific adtech solutions.
- Maintain a single source of truth for Ads case studies, approved benchmarks, testimonials, and reporting artifacts.
- Integrate dashboards and real‑time insights into customer‑facing materials and analyst briefings.
- Define and own Ads GTM KPIs, including:
- Self‑serve vs. managed‑service mix
- Product attach and adoption
- Cross‑channel activation
- Time‑to‑first‑value
- Campaign adoption and retention by segment
- Revenue and pipeline influence
- Cross‑Functional Orchestration
- Align closely with Product, Core Marketing, Brand/PR/AR, CS, RevOps, and Commercial teams.
- Influence without authority to ensure execution excellence across distributed stakeholders.
- Act as the connective tissue between roadmap, narrative, and revenue.
Required Qualifications
- 5+ years of product marketing experience, with clear ownership of GTM strategy and execution.
- 2+ years in AdTech, programmatic, identity, CTV, or related advertising technology.
- Proven track record of building and scaling successful go‑to‑market programs.
- Strong cross‑functional leadership and the ability to influence senior stakeholders.
- Exceptional written and verbal communication skills; able to synthesize complex technical topics into compelling narratives.
- Analytical mindset with the ability to translate performance data into actionable insights.
- Strong understanding of identity frameworks, privacy‑safe targeting, analytics, cloud/on‑prem data environments, and emerging adtech ecosystems.
- Experience managing multi‑channel GTM execution across owned and earned channels.
- Bachelor’s degree required; MBA preferred.
- Willingness to travel (~25%).
Who You Are
- Strategic but hands‑on—you move easily between big‑picture narrative and tactical execution.
- Commercially minded and outcome‑driven.
- Comfortable in fast‑moving, evolving environments.
- Pragmatic, direct, and solutions‑oriented.
- Energized by the intersection of sports, data, identity, and advertising technology.
Benefits & Compensation
The salary for this role is based on an annualized range of $170,000 - $210,000 USD. This role will also be eligible to take part in Genius Sports Group's benefits plan. Occasional travel may be required.
Let us know when you apply if you need any assistance during the recruiting process due to a disability. We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference.
Senior Ads GTM & Audience Marketing Lead employer: Genius Sports
Genius Sports is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation meets passion for sports. Employees benefit from competitive salaries, comprehensive benefits, and ample opportunities for professional growth in a fast-paced environment that values creativity and collaboration. Located at the heart of the sports technology industry, Genius Sports empowers its team to shape the future of sports advertising, making it a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Ads GTM & Audience Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Nail your elevator pitch! Be ready to explain who you are, what you do, and why you're the perfect fit for the role in just a couple of minutes. Practice makes perfect, so get comfortable with it!
✨Tip Number 3
Show up prepared for interviews! Research the company, understand their products, and be ready to discuss how your experience aligns with their goals. This will show them you're genuinely interested and invested.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and really want to be part of the team at Genius Sports.
We think you need these skills to ace Senior Ads GTM & Audience Marketing Lead
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in product marketing and AdTech. We want to see how your skills align with the go-to-market strategies we’re looking for!
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of successful GTM strategies you’ve led. We love numbers, so include metrics that demonstrate your impact in previous roles!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clarity, so avoid jargon unless it’s relevant to the role. Make it easy for us to see why you’re a great fit!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Genius Sports
✨Know Your GTM Strategy Inside Out
Make sure you can articulate your understanding of go-to-market strategies, especially in the context of Ads. Be prepared to discuss how you've successfully led GTM initiatives in the past and how you would approach it for this role.
✨Showcase Your Analytical Skills
Since the role requires an analytical mindset, come ready with examples of how you've translated performance data into actionable insights. Discuss specific metrics you've used to measure success in previous campaigns.
✨Master the Art of Storytelling
This position involves translating complex technical topics into compelling narratives. Prepare a few stories that highlight your ability to communicate effectively with different stakeholders, particularly in the adtech space.
✨Demonstrate Cross-Functional Collaboration
Highlight your experience working with various teams like Product, Marketing, and Sales. Be ready to share examples of how you've influenced stakeholders without direct authority and ensured successful execution across distributed teams.
