Media Buying Executive in London

Media Buying Executive in London

London Full-Time 60750 - 74250 £ / year (est.) Hybrid
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At a Glance

  • Tasks: Drive digital advertising campaigns and optimise performance using data-driven insights.
  • Company: Join Genius Sports, a leader in immersive sports experiences and fan engagement.
  • Benefits: Competitive salary, wellness support, hybrid work options, and skill development opportunities.
  • Other info: Inclusive culture focused on collaboration and personal growth.
  • Why this job: Be part of a dynamic team shaping the future of digital advertising in sports.
  • Qualifications: Curiosity for programmatic technologies and strong communication skills.

The predicted salary is between 60750 - 74250 £ per year.

By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before. Join the Genius team powering fan engagement with smart ads, AI-driven broadcasts, epic stats, and gamified experiences.

You’ll be part of a skilled team of media buyers and ad operations specialists, driving the strategy, setup and optimisation of digital advertising campaigns. Working closely with teams globally, you’ll define campaign objectives, develop strategies and KPIs, and manage budgets to deliver strong performance. You’ll own campaign setup, ongoing monitoring and optimisation, using data-driven insights to improve results. You’ll also create detailed performance reports for clients, with clear analysis and actionable recommendations.

What you'll do:

  • Set up client campaigns using the available data, segments and creatives, and apply changes to campaign settings.
  • Manage client workbenches in Connextra and complete client requests or tasks escalated by other teams.
  • Analyse and optimise campaigns towards client targets, taking on more campaigns with more complex set-ups over time.
  • Plan campaigns and create insight reports for the campaigns you manage.
  • Manage client data, including tagging, segment creation and data syncing between platforms.
  • Communicate directly with clients and partners, collaborating with Account Managers, Sales and teams in Tallinn.
  • Troubleshoot client issues, train new colleagues, and test new features with structured feedback.

What you’ll bring:

  • Programmatic Learning Agility: Strong willingness and curiosity to learn new programmatic technologies, platforms and innovations within the evolving digital advertising landscape.
  • Programmatic Ecosystem Understanding: Eagerness to develop a broad understanding of the programmatic ecosystem, including DSPs, SSPs, ad exchanges, data providers, audience targeting and media buying strategies.
  • Industry Trends & Market Insights: Interest in identifying emerging programmatic trends, understanding market developments and recognising shifts in the global programmatic landscape.
  • Data & Performance Analysis: Curiosity to analyse campaign data, identify performance patterns and trends, and understand how these insights can drive optimisation opportunities.
  • Technology Adaptability: Willingness to explore and adopt new programmatic tools, technologies and platforms as the industry evolves.
  • Communication Skills: Fluent in English, with excellent written and verbal communication skills and the ability to communicate effectively with internal teams, clients and global stakeholders.

It’ll be a bonus if you have:

  • 1–2 years of hands-on experience with Demand-Side Platforms (DSPs), ideally in a digital advertising agency, programmatic team or large advertiser.
  • Working knowledge of DSP platforms such as The Trade Desk, Beeswax, Moloco and AppLovin.

We enjoy an office-first culture and maximize opportunities to collaborate, connect and learn together. Our hybrid working models differ depending on your role and location. As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career.

One team, being brave, driving change. We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference. Let us know when you apply if you need any assistance during the recruiting process due to a disability.

Media Buying Executive in London employer: Genius Sports

Genius Sports is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of the United Kingdom. With a strong focus on employee growth, you will have access to ongoing training and development opportunities, as well as the chance to attend international trade shows, enhancing your professional network. Join us to be part of a forward-thinking team that values your contributions and supports your career aspirations in the exciting world of sports technology.

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Contact Details:

Genius Sports Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Media Buying Executive in London

✨Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Genius Sports and show them what you can bring to the table.

✨Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Genius Sports are looking for.

✨Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Genius Sports on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

✨Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Genius Sports. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Media Buying Executive in London

Media Buying
Digital Advertising Campaigns
Data Analysis
Performance Optimisation
Programmatic Learning Agility
DSP Understanding
Communication Skills

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Genius Sports. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Genius Sports:Show us that you’ve done your homework! In your application, briefly mention what you admire about Genius Sports’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Genius Sports

✨Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Genius Sports will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

✨Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

✨Be Ready for Scenario-Based Questions

At Genius Sports, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

✨Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.