At a Glance
- Tasks: Lead product marketing initiatives and craft compelling messaging for global audiences.
- Company: Join Genius Sports, a leader in sports technology with a vibrant culture.
- Benefits: Enjoy a competitive salary, great benefits, and opportunities for career growth.
- Other info: Dynamic role with potential for travel and a focus on employee wellbeing.
- Why this job: Make an impact by shaping the narrative of innovative sports products.
- Qualifications: 3-5 years in B2B marketing, strong communication skills, and a knack for storytelling.
We're looking for a dynamic, ambitious and curious Product Marketing Manager to support the Director of Product Marketing in establishing the Product Marketing function at Genius Sports. As a Product Marketing Manager, you'll champion Genius Sports and amplify our product story to reach leagues, teams, gaming companies and brands on a global scale.
Responsibilities
- Define positioning and messaging that differentiates our products, supporting marketing campaigns.
- Communicate the value proposition to the commercial team and develop sales tools that support the selling process.
- Work with the Director of Product Marketing, product and marketing teams on launches of new products and releases, defining value proposition, messaging and standing collateral.
- Manage cross‑functional implementation and reporting against defined KPIs.
- Track product launches, capture and report on releases, and communicate to commercial and operational stakeholders.
- Produce messaging for marketing and content teams to drive engagement and raise market profile.
- Establish and implement customer and sales feedback loops that inform marketing messaging and product feedback.
- Act as user insights and market expert, providing regular insights and competitive analyses.
- Deliver inbound feedback to inform product development and develop value proposition for new products.
- Develop naming and positioning based on research, drive alignment processes, and ensure alignment with marketing campaigns.
- Build case studies and evidence repository.
Qualifications
- 3–5 years in B2B Product Marketing or marketing role, preferably in fast‑moving technology, ad‑tech, martech, SaaS or sports business environment.
- Ability to distil complex information into simple, digestible, and impactful messaging.
- Demonstrable marketing results and proven ability to develop powerful collateral.
- Skilled communicator, both verbally and written, comfortable with public speaking.
- Experience creating compelling sales enablement materials.
- Highly organized with keen attention to detail.
- Commercial outlook, understanding importance of product‑drive activities.
- Preferred: Experience bringing new SaaS applications, ad‑tech or sports products/services to market.
- Preferred: Bachelor’s degree in marketing, digital marketing or other business‑related field.
Benefits
- Competitive salary and range of benefits with a focus on employee wellbeing and career growth.
- Occasional travel may be required.
Let us know when you apply if you need any assistance during the recruiting process due to a disability.
Product Marketing Manager in City of Westminster employer: Genius Sports
At Genius Sports, we pride ourselves on being an innovative and inclusive employer that champions employee growth and wellbeing. As a Product Marketing Manager, you'll thrive in a dynamic work culture that encourages creativity and collaboration, while benefiting from competitive salaries and a comprehensive benefits package. Join us in our vibrant location, where you can make a meaningful impact on the global sports landscape and develop your career in a fast-paced, technology-driven environment.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Genius Sports and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Genius Sports are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Genius Sports on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Genius Sports. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Genius Sports. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Genius Sports:Show us that you’ve done your homework! In your application, briefly mention what you admire about Genius Sports’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Genius Sports
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Genius Sports will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Genius Sports, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
