At a Glance
- Tasks: Craft compelling product stories and drive marketing strategies for innovative sports tech.
- Company: Join Genius Sports, a leader in immersive sports experiences.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Be part of a diverse team committed to inclusion and innovation.
- Why this job: Make a real impact in a fast-paced, product-led environment.
- Qualifications: 3-5 years in B2B Product Marketing with strong communication skills.
The predicted salary is between 50000 - 65000 £ per year.
By bringing together next‑gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalized than ever before.
About this role – Product Marketing Manager
We’re looking for a dynamic, ambitious and curious Product Marketing Manager to support the Director of Product Marketing in establishing the Product Marketing function at Genius Sports. The role requires a storyteller with B2B experience who can communicate beyond the 'how' of a product to the 'why'. Genius is moving from a technology and services company to a product‑led organization, and this high‑profile position offers executive support and the opportunity to have significant impact on our organization.
Responsibilities
- Positioning: Define product positioning and messaging that differentiates our products in the market to support marketing campaigns.
- Sales Enablement: Communicate the value proposition of the products to the commercial team and develop sales tools that support the selling process.
- Go‑To‑Market (GTM): Work with the Director of Product Marketing and cross‑functional teams on launches of new products and releases, defining value proposition, messaging, and orchestrating collateral creation. Manage implementation and reporting against defined KPIs.
- Product Launch Tracking: Capture and report on product releases and communicate updates to commercial and operational stakeholders.
- Content: Produce messaging for the marketing and content teams to craft engaging materials and raise our market profile.
- Inbound Feedback: Work closely with commercial, product, and operations to establish and implement regular customer and sales feedback that feeds into marketing messaging and product development.
- Audience and Market Understanding: Act as the user insights and market expert, delivering competitive analyses and staying current on user needs and the competitive landscape.
- Product Development: Provide critical inbound feedback to inform the product development process, including proactive work on value proposition, feature priorities, naming, and downstream GTM decisions.
- Product Expertise and Influence: Foster deep product understanding and ensure alignment before new features or products are built.
- Naming & Positioning: Proactively develop naming and positioning based on research, drive alignment processes, and ensure marketing campaigns are coherent with positioning.
- Case Studies and Efficacy: Collaborate with commercial and marketing teams to build a robust case study and evidence repository.
Qualifications
- 3‑5 years of B2B Product Marketing or related marketing experience, preferably in a fast‑moving technology, ad‑tech, martech, SaaS, or sports business environment.
- Ability to distill complex information into simple, digestible, and impactful messaging.
- Demonstrable marketing results in current and previous roles, with proven ability to develop powerful collateral.
- Skilled communicator, both verbally and written, comfortable with public speaking and engaging with clients and colleagues with confidence.
- Highly organized with keen attention to detail.
- Commercial outlook, understanding the importance of product‑driven activities and how to make them successful.
Preferred Qualifications
- Experience bringing new SaaS applications, ad‑tech, or sports products and services to market.
- Bachelor’s degree in marketing, digital marketing, or another business‑related field.
Our Commitment to Inclusion
We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference. If you require any assistance during the recruiting process due to a disability, please let us know.
Product Marketing Manager New London, England, United Kingdom employer: Genius Sports Group
Genius Sports is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation and collaboration thrive. As a Product Marketing Manager in London, you will have the opportunity to shape the future of sports technology while benefiting from professional growth opportunities and a supportive team environment. With a commitment to employee development and a focus on meaningful contributions, Genius Sports stands out as a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager New London, England, United Kingdom
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Genius Sports Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Genius Sports Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Genius Sports Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Genius Sports Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager New London, England, United Kingdom
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Genius Sports Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Genius Sports Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Genius Sports Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Genius Sports Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Genius Sports Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Genius Sports Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
