At a Glance
- Tasks: Lead technical SEO strategy and solve complex challenges across major domains.
- Company: Join Legend, a top sports and gaming media network with a vibrant culture.
- Benefits: Enjoy hybrid work, competitive salary, and opportunities for personal growth.
- Other info: Collaborative environment with diverse perspectives and significant career advancement potential.
- Why this job: Shape the future of player experiences while working with cutting-edge technology.
- Qualifications: Proven track record in technical SEO and strong strategic thinking skills.
The predicted salary is between 51750 - 63250 £ per year.
About Legend
Legend is a world-leading sports and gaming media network, reaching hundreds of millions of visitors a year. We're now part of Genius Sports. Together, we’re combining Legend’s audience, brands and product expertise with Genius Sports’ real‑time data, technology and capabilities to create the next generation of fan‑facing media and advertising. Here at Legend, we're building next‑level player experiences. With 20+ years of proven success we’re the world's leading Sports and Gaming marketing company. Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level‑up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.
The Role
Legend is hiring a Principal Technical SEO, reporting directly to our Chief Gaming Officer. This is a rare opportunity to take portfolio‑wide responsibility for the technical SEO performance of some of the largest and most commercially important domains in iGaming. Working alongside our existing Principal Technical SEO, you will co‑own technical SEO across our Gaming portfolio, while also supporting our Sports portfolio. You will identify the technical opportunities and risks that matter most, turn them into clear priorities, and work closely with Product and Engineering to deliver measurable organic and commercial impact. This is a deeply hands‑on role where you will solve complex challenges across crawling, rendering, indexation, architecture, internal linking, internationalisation, migrations and performance, while setting standards that scale across our portfolio. You will also play a key role in advancing how we use AI and automation across SEO. You will build tools, monitoring, diagnostics and automated workflows yourself, using technology to improve the speed and quality of decision‑making and helping our wider SEO teams adopt these capabilities. This is a senior individual contributor role with significant autonomy and visibility. You will lead through expertise rather than formal authority, working alongside senior specialists and leaders across SEO, Product, Engineering and Analytics to shape decisions across the organisation.
Your Impact:
- Co‑own our portfolio‑wide technical SEO strategy, roadmap and standards, identifying and prioritising the opportunities and risks with the greatest potential organic and commercial impact.
- Lead complex technical investigations across crawling, rendering, indexation, architecture, internal linking, international SEO, migrations, structured data and web performance.
- Partner with Product and Engineering on architecture, major releases, migrations and experimentation, translating technical SEO insights into clear priorities and scalable solutions.
- Build automated monitoring, diagnostics and early‑warning systems that identify material technical issues before they become significant commercial problems.
- Develop internal tools and AI‑enabled workflows that improve analysis, quality assurance, prioritisation and execution across technical SEO and the wider SEO organisation.
- Create reusable technical patterns, guardrails and frameworks across our portfolio, raising technical capability through coaching, documentation and shared tooling.
What You’ll Bring:
- Repeated technical SEO impact at scale- a strong track record of personally leading complex technical SEO initiatives across large websites or multi-domain portfolios, with clear evidence of measurable organic or commercial outcomes.
- Commercial and strategic thinking- able to translate complex technical findings into priorities based on expected value, risk, effort, confidence and opportunity cost, connecting technical decisions to organic and commercial outcomes.
- Principal‑level influence- experienced in influencing Product, Engineering and senior stakeholders without direct authority, challenging constructively and communicating complex technical decisions clearly to both technical and non‑technical audiences.
- A builder's mindset- intellectually curious, technically self‑sufficient and comfortable remaining deeply hands‑on while creating systems, standards and capabilities that increase the impact of teams beyond your own individual contribution.
The Interview Process:
- 1st: Initial chat with our Talent Partner - 30 minutes via Zoom.
- 2nd: Interview with our Chief Gaming Officer - 60 minutes via Zoom.
- 3rd: Technical SEO interview with senior members of our SEO team - 60 minutes via Zoom.
- 4th: Case presentation and Principal peer interview - 90 minutes via Zoom, including a technical SEO assessment prepared ahead of the interview.
Work Arrangements
This role is hybrid and requires attendance at our Holborn, London office at least once a week.
Global D&I Demographics
At Genius Sports we believe in better together, which means we don’t only value diversity, but we are determined to make sure that everyone here feels included and valued. We invite all applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process. All data that you provide will be completely anonymous, you will not be personally identifiable by any of the data you include. This also means that if you choose to disclose a disability the Talent Acquisition team will not be able to identify you personally to assist with any measures that might help during the process. Therefore, if you require any support throughout the application or interview process please ensure to reach out to the team directly and make them aware of any requirements, and we will do what we can to help.
Principal Technical SEO Specialist (Legend) New London, England, United Kingdom employer: Genius Sports Group
Genius Sports Group is an exceptional employer, offering a dynamic work culture in the heart of London where innovation thrives. Employees benefit from collaborative cross-functional teams, ample opportunities for professional growth, and a commitment to maintaining high standards in software development. With a focus on building scalable, user-focused systems, you'll find meaningful and rewarding work that makes a real impact.
StudySmarter Expert Advice🤫
We think this is how you could land Principal Technical SEO Specialist (Legend) New London, England, United Kingdom
✨Join Local Tech Meetups
Get out there and mingle with fellow developers by joining local tech meetups. It’s a fantastic way to meet people who might be working at Genius Sports Group or know someone who does. Plus, you can pick up some trendy tech skills and trends while you're at it!
✨Contribute to Open Source Projects
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✨Tap into Online Developer Communities
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We think you need these skills to ace Principal Technical SEO Specialist (Legend) New London, England, United Kingdom
Some tips for your application 🫡
Show off your coding skills:When applying for a software engineering role, it's super important to showcase your coding skills. Make sure your CV includes your tech stack, any relevant programming languages you’re comfortable with, and examples of projects you've worked on. If you have a GitHub profile, link it up! We love to see code in action.
Tailor your portfolio:For a full-time role, we’d expect to see some solid examples of your work in your portfolio. Make sure to include at least two or three projects that highlight your problem-solving skills and your ability to work with different technologies. Focus on the projects that are most relevant to the position at Genius Sports Group.
Craft a killer cover letter:Your cover letter is your chance to stand out—make it personal! Explain why you want to work at Genius Sports Group and how your skills align with the role. Show us your passion for software development. We dig enthusiastic candidates who understand the value of collaboration and continuous learning!
Be clear and concise:When it comes to writing your CV and cover letter, clarity is key. Avoid jargon that could confuse us and stick to simple, direct language. Highlight your achievements with quantifiable results where possible, and keep everything easy to read. A well-organised application goes a long way!
How to prepare for a job interview at Genius Sports Group
✨Brush Up on Your Coding Skills
For a full-time software engineering role, it's crucial that we stay sharp with our coding abilities. Expect technical questions that might involve solving problems on the spot or discussing algorithms. Practise on platforms like LeetCode or HackerRank to get comfortable with the types of questions that often come up.
✨Know Your Tools and Frameworks
Make sure we’re well-acquainted with the tools and technologies listed in the job description. Familiarise ourselves with any specific frameworks or programming languages mentioned. If Genius Sports Group uses React or Node.js, for instance, be ready to discuss how we’ve used them in previous projects or coursework.
✨Showcase Your Projects
Bring along a portfolio that highlights our best work. This could be code samples, GitHub repositories, or any side projects we’ve built. Make sure we can talk through our thought process for each project, especially the challenges we faced and how we solved them—this shows our problem-solving skills in action.
✨Prepare for Behavioural Questions
While technical skills are key, full-time positions also require cultural fit. Be ready to discuss our previous experiences and how we handle teamwork, conflict, and deadlines. Brush up on the STAR method—Situation, Task, Action, Result—to clearly articulate our past experiences when discussing how we've contributed to a team.
