Head of Sales - Betting & Gaming Media (Europe) London, England, United Kingdom

Head of Sales - Betting & Gaming Media (Europe) London, England, United Kingdom

London Full-Time 80000 - 100000 £ / year (est.) No working from home possible
Genius Sports Group

At a Glance

  • Tasks: Lead sales for innovative betting and gaming media across Europe.
  • Company: Join Genius Sports, a leader in next-gen programmatic media solutions.
  • Benefits: Competitive salary, dynamic work environment, and career advancement opportunities.
  • Other info: Manage a small team and engage with top-tier clients.
  • Why this job: Drive growth in a fast-paced industry and make impactful connections.
  • Qualifications: Proven sales experience in iGaming and strong programmatic knowledge.

The predicted salary is between 80000 - 100000 £ per year.

By bringing together next-gen programmatic media buying services, official live sports data, and deep fan and casino player intelligence, Genius Sports iGaming division powers a new era of betting and gaming advertising, where real-time moments, proprietary data, and curated inventory drive measurable outcomes for sportsbook and iGaming businesses.

THE ROLE: We are seeking a Head of Sales – Betting & Gaming media to drive direct commercial relationships with iGaming operators, sportsbooks across Europe plus their agencies (if applicable) and manage a small team of new business sales representatives. This is a senior, hunter‑led role with management responsibility, focused on driving new business growth and owning the full revenue cycle, senior client relationships, and the closure of complex, high‑value programmatic deals. This role requires deep programmatic expertise, strong understanding of sportsbook and iGaming marketing objectives, and the ability to translate live sports data, audience intelligence, and Deal ID‑led buying into measurable commercial outcomes.

WHAT YOU’LL DO:

  • Own and grow direct programmatic revenue across Tier 1 and Tier 2 sportsbooks and iGaming operators in Europe, selling both managed service programmatic solutions and Deal ID‑based buying.
  • Act as the senior commercial relationship owner with relevant C‑level, Director, and Head‑of‑Marketing stakeholders on the operator side.
  • Develop and execute strategic initiatives.

Head of Sales - Betting & Gaming Media (Europe) London, England, United Kingdom employer: Genius Sports Group

Genius Sports is an exceptional employer, offering a dynamic work environment in the heart of London where innovation meets opportunity. With a strong focus on employee growth and development, we provide comprehensive training and mentorship programmes, ensuring our team members thrive in their careers. Our collaborative culture fosters creativity and inclusivity, making it an ideal place for passionate individuals to make a meaningful impact in the rapidly evolving betting and gaming media landscape.

Genius Sports Group

Contact Details:

Genius Sports Group Recruitment Team

We think you need these skills to ace Head of Sales - Betting & Gaming Media (Europe) London, England, United Kingdom

Programmatic Media Buying
Sales Management
Client Relationship Management
Revenue Growth Strategy
iGaming Marketing Knowledge
Sportsbook Industry Expertise
Negotiation Skills