At a Glance
- Tasks: Lead product marketing initiatives and craft compelling stories for our innovative sports tech.
- Company: Join Genius Sports, a leader in immersive sports experiences and cutting-edge technology.
- Benefits: Enjoy a competitive salary, wellness support, and opportunities for professional growth.
- Other info: Collaborative office culture with hybrid working options and a commitment to inclusivity.
- Why this job: Make a real impact in a high-profile role with executive support and global reach.
- Qualifications: 3-5 years in B2B product marketing with strong communication and storytelling skills.
The predicted salary is between 50000 - 65000 £ per year.
By bringing together next‑gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before.
About this role – Product Marketing Manager
We’re looking for a dynamic, ambitious and curious Product Marketing Manager to support the Director of Product Marketing in establishing the Product Marketing function at Genius Sports. We’re looking for a candidate who brings expertise, energy, and passion for communicating beyond the “how” of a product or service, but also the “why”. A storyteller with B2B experience will thrive in this role. Genius is swiftly moving from a technology and services company to a product‑led organization with aspirations to scale our product portfolio and run like a well‑oiled machine. As a Product Marketing Manager, you’ll be focused on championing Genius Sports and amplifying our product story to reach leagues, teams, gaming companies and brands on a global scale. This is a high‑profile role with executive support and the opportunity to have significant impact on our organization. We’re actively working to integrate recent acquisitions, so this is the perfect time to join the team and make a real difference in the future of Genius Sports.
Responsibilities
- Positioning: Define our positioning and messaging that differentiates our products in the market to support marketing campaigns.
- Sales Enablement: Communicate the value proposition of the products to the commercial team and develop the sales tools that support the selling process of our products.
- Go‑To‑Market (GTM): Work with the Director of Product Marketing, product and marketing teams on the launches of new products and releases. This includes defining the value proposition, messaging and orchestrating the creation of new collateral and assets. Furthermore, manage the cross‑functional implementation and reporting against defined KPIs.
- Product Launch Tracking: Work closely with our product team to capture and report on product releases and communicate to commercial and operational stakeholders.
- Content: Produce messaging for the marketing and content teams to help craft content to drive engagement with our services and to raise our market profile and credibility.
- Inbound Feedback: Work closely with key stakeholders such as commercial, product and operations to establish and implement regular customer and sales feedback that will feed into our marketing messaging and product feedback.
- Audience and Market Understanding: Act as the user insights and market expert in the marketing team through regular insights and competitive analyses; build an intuition for user needs and stay up‑to‑date on the competitive landscape.
- Product Development: Deliver critical inbound feedback to inform our product development process, including proactive work to develop Genius Sports’ value proposition for new products and a POV on features needed to successfully land products in market. Conduct foundational inbound early in the product development process to inform target audiences, positioning, naming and other downstream strategic GTM decisions.
- Product Expertise and Influence: Foster a deep understanding of our products, how they work, how they compare to competitors and the areas of opportunity – product teams should not feel comfortable moving ahead with building a product or feature without your input and alignment.
- Naming & Positioning: Proactively develop naming and positioning based on research, drive alignment processes and ensure that marketing campaigns are aligned with positioning.
- Case Studies and Efficacy: Work closely with commercial and marketing teams to build‑up our case study and evidence repository.
Qualifications
- 3‑5 years in B2B Product Marketing or marketing role, preferably in a fast‑moving technology, adtech, martech, SaaS or sports business environment.
- Ability to distil complex information into simple, digestible, and impactful messaging.
- Demonstrable marketing results in your current and previous roles and proven ability to develop powerful collateral.
- Skilled communicator, both verbally and written, who is comfortable with public speaking and can engage with clients and colleagues with confidence, acting as the product evangelist.
- The successful candidate will also have had the ability to create compelling and professional sales enablement materials and craft compelling marketing messages.
- Highly organized with a keen attention to detail.
- Commercial in outlook, understanding the importance of product‑drive activities and how to make them successful.
Preferred Qualifications
- Experience bringing new SaaS applications / ad tech or sports products and services to market.
- Bachelor's degree in marketing, digital marketing or other business‑related field.
We enjoy an ‘office‑first’ culture and maximize opportunities to collaborate, connect and learn together. Our hybrid working models differ depending on your role and location. Occasional travel may be required. As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career. One team, being brave, driving change. We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference.
Product Marketing Manager employer: Genius Sports Group Limited
Genius Sports is an exceptional employer, offering a vibrant work culture in the heart of London that fosters collaboration and innovation. With a strong commitment to employee wellbeing and professional growth, we provide competitive salaries, comprehensive benefits, and opportunities to make a significant impact in a rapidly evolving product-led environment. Join us to be part of a diverse team that values creativity and inclusivity, where your contributions will help shape the future of sports technology.
Contact Details:
Genius Sports Group Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Genius Sports Group Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Genius Sports Group Limited are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Genius Sports Group Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Genius Sports Group Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Genius Sports Group Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Genius Sports Group Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Genius Sports Group Limited
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Genius Sports Group Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Genius Sports Group Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
