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For Companies At a Glance
- Tasks: Lead creative learner marketing campaigns and engage with our vibrant community.
- Company: Join Genio, a fast-growing SaaS company transforming learning for over 160,000 students worldwide.
- Benefits: Enjoy flexible hours, generous leave, and a supportive work environment with great perks.
- Why this job: Make a real impact in education while collaborating with a fun, passionate team.
- Qualifications: Experience in multi-channel marketing, strong copywriting skills, and a flair for community engagement.
- Other info: Work from our beautiful Leeds office once a week; remote options available.
The predicted salary is between 34000 - 44000 ÂŁ per year.
About the job
Hi we’re Genio. We create beautifully simple learning tools that boost knowledge, skills, and confidence
- We’re a SaaS scale up and one of the fastest growing tech companies in the North.
- There’s 100+ of us around the UK with our HQ in Leeds.
- Our software is award-winning and used by 160,000 students at over 900 universities & colleges worldwide.
- We’re growing so we can achieve our mission to support 1 million students to become better learners by 2026.
Join Our Team as a Senior Learner Marketing Executive at Genio!
We’re looking for a creative and driven Senior Learner Marketing Executive to join our growing marketing team. In this role, you’ll lead from the front—bringing learner campaigns to life, building meaningful community engagement, and creating content that connects.
You’ll be responsible for turning strategy into action: running targeted campaigns that drive interest and adoption, managing our learner community, and helping students get the most out of Genio. If you’re someone who knows how to balance creativity with execution, and loves seeing your work make a real impact—this could be the role for you.
Meet the team:
Just some Marketing orphans who’ve found our family, especially when helping people learn, grow, and become more awesome learners!
We\’re thoughtful, resourceful problem-solvers, united in our quest to create something truly special. Get ready to be inspired by colleagues who are as brilliant as they are fun. If you\’ve got that playful spark and a passion for lifelong learning, we\’re ready for you!
The team is led by Tate and works closely with Product Marketing, Customer Success and Sales.
What you’ll be doing: Campaign Execution
- Plan and deliver learner marketing campaigns across email, social, and events.
- Collaborate with teams across marketing to keep campaigns running smoothly.
- Create learner-focused content to drive the success of B2B customers and new business efforts.
Community Management & Content Creation
- Keep our learner community active and engaging day-to-day.
- Create useful, student-friendly content—think tutorials, templates, blog posts.
- Stay connected to learner conversations online and share insights with the team.
Ambassador Program Execution
- Run our Student Ambassador programme and support ambassadors on campus.
- Help them spread the word about Genio and share authentic user stories.
- Encourage and showcase great user-generated content.
About you: We’re looking for someone with:
- Solid experience planning and delivering multi-channel marketing campaigns.
- A hands-on approach and confidence managing projects from idea to execution.
- Strong copywriting and content creation skills, with a good eye for what engages learners.
- A natural flair for community engagement—someone who knows how to build relationships, not just audiences.
- Great collaboration skills—you’re comfortable working across teams and juggling priorities.
- Data-driven thinking—you know how to measure success and make improvements.
- A proactive mindset and genuine excitement for learner-focused marketing.
Preferable but not essential:
- Experience working in or with the education sector or student-facing products.
- Familiarity with ambassador programmes, volunteering programmes or peer-to-peer marketing.
- Confidence using tools like HubSpot, Canva, and community platforms.
- An understanding of B2B2C dynamics and how to engage end-users through partner organisations.
- Comfortable creating basic visuals, templates, or short-form video content including briefing the requests to external editors and/or creators.
Salary and benefits:£40,000 – £44,000 per annum
️ 33 days annual leave (Inclusive of bank holidays)
3 gifted days off at Christmas
Generous individual learning and training allowance
Truly flexible hours to suit when you work best
Full home working set up and beautiful collaborative office space
Nomad working policy with family travel insurance
Enhanced 26 weeks maternity and 4 weeks paternity (fully paid)
???? Health cash plan (from glasses to massages)
6% employer pension contribution
Location: We have a beautiful office space in Leeds and we love it when we get together to collaborate in person. We have a beautiful office space in Leeds and we love it when we get together to collaborate in person.
Due to the collaborative nature of this role, we would expect the successful candidate to be in the office once a week, so please bear this in mind when submitting your application.
We will discuss ways of working with you at interview however if you have any questions before you apply please reach out to recruitment@Genio.co
What to expect next: We’ll review your application and provide a response within 1 week. Even if it’s not the news you’d hoped for, we appreciate it’s good to know either way.
If we invite you to meet with us for interview, here’s an overview of what the process will look like:
- Screening interview with someone in our Recruitment team (30 minutes).
- First stage interview with the hiring manager and another Genio colleague (1 hour).
- Final stage interview which includes a 1 hour culture and values interview, plus a 30 minute task. You will be meeting with the hiring manager and one of the Executive Team.
Ahead of your interview you will receive a confirmation email outlining who you’ll be meeting and when, anything you’ll need to prepare in advance and any resources we think you might find helpful.
Here are a few further resources:
Spotlight working at Genio as a CSM
Not quite the right role for you however you’d love to be a part of Genio’s journey? Let’s connect! Reach out to recruitment@Genio.co and we’ll add you to our network, to keep you updated with any future opportunities we think you might be interested in.
Applicant Privacy Notice We think it’s important that you understand how we use and handle your personal information, so here’s a link to our privacy notice. By submitting your application, you’re confirming that you’ve read and understood this notice.
About UsAt Genio we envision a world where every person has the tools and confidence to expand what’s possible through learning. We believe this happens when you equip, empower, and encourage learners with courses to develop study skills, and tools that put knowledge into action, unlocking better learning.
We think carefully about how people learn, and we\’re equally thoughtful about how we work. We seek meaningful impact at scale by helping individuals unlock more of their potential and by learning continuously ourselves.
If you\’re driven by empowering individuals to reach their full potential through learning, you could be exactly who we\’re looking for. Check out our live roles below.
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Senior Learner Marketing Executive employer: Genio
Contact Detail:
Genio Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Learner Marketing Executive
✨Tip Number 1
Familiarise yourself with Genio's products and their impact on learners. Understanding how our tools boost knowledge and skills will help you articulate your passion for learner-focused marketing during the interview.
✨Tip Number 2
Engage with Genio's online community and social media platforms. By participating in discussions and sharing insights, you'll demonstrate your proactive mindset and genuine excitement for community engagement, which is crucial for this role.
✨Tip Number 3
Prepare examples of successful multi-channel marketing campaigns you've executed in the past. Be ready to discuss how you balanced creativity with execution, as this is a key aspect of the Senior Learner Marketing Executive position.
✨Tip Number 4
Research the education sector and current trends in student engagement. Being knowledgeable about the challenges and opportunities in this space will allow you to speak confidently about how you can contribute to Genio's mission.
We think you need these skills to ace Senior Learner Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in multi-channel marketing campaigns, community engagement, and content creation. Use specific examples that demonstrate your skills and achievements related to the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for learner-focused marketing. Mention how your background aligns with Genio's mission and values, and provide examples of how you've successfully executed similar campaigns in the past.
Showcase Your Creativity: Since the role requires creativity, consider including links to any relevant projects or content you've created. This could be blog posts, social media campaigns, or marketing materials that demonstrate your ability to engage learners.
Highlight Data-Driven Success: In your application, mention any experience you have with measuring campaign success and making data-driven improvements. This will show that you understand the importance of analytics in marketing and can contribute to Genio's growth.
How to prepare for a job interview at Genio
✨Showcase Your Campaign Experience
Be prepared to discuss your previous experience in planning and executing multi-channel marketing campaigns. Highlight specific examples where your creativity led to successful outcomes, as this role requires a hands-on approach to campaign execution.
✨Demonstrate Community Engagement Skills
Since community management is a key part of the role, think of ways you've successfully engaged with audiences in the past. Share examples of how you built relationships and fostered a sense of community, as this will resonate well with the team at Genio.
✨Prepare for Collaboration Questions
This position involves working closely with various teams. Be ready to discuss your collaboration skills and provide examples of how you've effectively worked across departments to achieve common goals. This will show that you're a team player who can juggle priorities.
✨Bring Data-Driven Insights
Genio values data-driven thinking, so come prepared to talk about how you've measured the success of your marketing efforts in the past. Discuss any tools or metrics you used to analyse performance and how you made improvements based on that data.
