Strategic Editorial and Research Specialist in Leeds

Overview

💡 Creative

Hi 👋 we’re Genio. We create beautifully simple learning tools that boost knowledge, skills, and confidence.

We’re a SaaS scale up and one of the fastest growing tech companies in the North. There are 100+ of us around the UK with our HQ in Leeds. Our software is award-winning and used by 100,000s of students at over 800 universities & colleges worldwide. We’re growing so we can achieve our mission to support 1 million students to become better learners by 2030.

About the role

As a Strategic Editorial and Research Specialist, your role will be to establish Genio as an authoritative, respected, and evidence-based thought leader within the higher education space.

You will ensure all external communications about learning science, best practices, and the efficacy of Genio\’s products are rigorously fact-checked and backed by scientific methods and tangible use cases.

This role provides the intellectual foundation for Genio\’s content and communicates this message to the market through PR and positioning our subject matter experts externally.

Meet the team

Welcome to Genio’s Marketing team. 2026 will make us sixteen-strong with a mix of generalist, specialist, campaign-focused, and service-driven experts. We work across markets, channels, and personas as a whole, but try not to split our attention too much individually.

What unites us as a team?

• Strategic: Everything we do has a purpose. We think through our plans, with clear goals and metrics, so we all have faith that both our successes and failures have meaning. Your expertise is respected and you’ll be heard as we put our plans in place.
• Creative: Quite simply, we have fun. We enjoy coming together to ideate and explore creative concepts that empower our brand to be disruptive. Our creativity isn’t just in the visual; we challenge each other to innovate and experiment in all aspects of marketing.
• Kindness: Genuinely, we all care and approach everything with positivity. Marketing products that have a genuine impact on users is a brilliant motivator – and we take pride in our impact as a team and on each other. Expect proactive support, positive challenge, and radical candour.
• Curiosity & Grit: We value learning and give space to experiment and try new things. We strive to work smarter so we have more time to be curious about new, exciting ways of achieving better results.
• Collaborative: Marketing never works in isolation. We collaborate with teams across the company and especially within Revenue. We value relationships with Sales and Customer Success to ensure our work is connected to shared goals.

What you’ll be doing

• Interpreting and informing content and brand strategy to develop and leverage opportunities for research and editorial
  • You\’ll liaise with strategy owners to understand campaign needs
  • You\’ll collaborate with SMEs to understand unique points of view and capabilities
• Leveraging data and insights to create compelling thought leadership content
  • You\’ll be conducting primary research, or collaborating with external experts on data collection
  • You\’ll monitor and analyse market trends to identify and share opportunities for the most impactful studies
• Research and optimisation
  • You will have a clear understanding of the key metrics that matter in higher education, scientific research practices, and their impact on Genio’s offering
  • You\’ll explore new ways to deliver Genio’s messaging and evidence our house opinions, driven by data
• Internal and external reputational relationship building
  • You\’ll be managing multiple stakeholders, evaluating priorities, and ensuring needs of all teams are met
  • You\’ll collaborate with higher education journalists, academics, and membership boards to create research that resonates with our target audiences
• Copywriting and basic SEO/AEO/GEO
  • You\’ll develop and write content briefs that meet strategic needs ranging from whitepapers to webinars, presentations to podcasts
  • You understand the importance of clear copy and CTAs, optimising byline articles for S/A/GEO
  • You can articulate complex research outcomes in clear, concise, and compelling language using storytelling
  • You\’ll proof content for grammar, style, and keyword research
• Adherence to the Genio messaging framework and subject matter experts tone of voice
  • You can create content in line with brand guidelines, following a brief and targeting specific personas
  • You stay abreast of developments to position Genio at the cutting edge

About you

• A strategic researcher with a deep understanding of data analysis and market research, capable of interpreting complex trends to establish brand authority and thought leadership
• A master storyteller and copywriter who can translate rigorous scientific data and academic research into compelling, clear narratives for diverse audiences
• Innovation-led and ideation-focused, with a track record of exploring new ways to evidence opinions and deliver impactful content across formats
• Expert project management skills with the ability to navigate cross-functional teams and meet deadlines
• SEO/AEO/GEO literate with a solid grasp of how to optimise byline articles and research outcomes for modern search and generative engine visibility
• Experience with data visualisation tools, CRM systems, and research databases is desirable; a background in Higher Education or experience using AI tools like Gemini to streamline research workflows would be a bonus

Salary and benefits

• £40,000 – £45,000 dependent upon experience
• 33 days annual leave (Inclusive of bank holidays)
• 3 gifted days off at Christmas
• EMI Share Options Scheme
• Generous individual learning and training allowance
• Truly flexible hours to suit when you work best
• Full home working set up and collaborative office space
• Free Leeds City Centre office parking
• Nomad working policy with family travel insurance
• Enhanced 26 weeks maternity and 4 weeks paternity (fully paid)
• Health cash plan
• 6% employer pension contribution

Location

We have a beautiful office space in Leeds and we typically operate a hybrid way of working. Some roles support remote working within the UK if you live more than 50 miles from the office.

Please note, for this role, travel to our Leeds office is required on a monthly basis to fulfil content creation duties. All travel costs will be funded by Genio for remote employees.

We will discuss ways of working at interview. For any questions before you apply, please reach out to recruitment@genio.co

What to expect next

We’ll review your application and respond within 1 week. If you’re invited to interview, here’s the process:

• Screening interview with a Recruitment team member (30 minutes)
• First stage interview with Jacob and Katherine (1 hour)
• Final stage interview including a 1-hour culture and values interview, plus a 30-minute task with Jacob and Tate (Head of Marketing)

Ahead of your interview you will receive a confirmation email outlining who you’ll be meeting and what to prepare.

Interested in learning more about a career at Genio?

Here are a few resources: About Genio; Working at Genio Blog; The Genio Study Tools

Not quite the right role?

Let’s connect. Reach out to recruitment@genio.co and we’ll add you to our network to keep you updated with future opportunities.

🤝 Our Commitment to Equality

We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, marriage and civil partnerships, trade union membership, and caring responsibilities.

📄 Applicant Privacy Notice

We think it’s important that you understand how we use and handle your personal information. Here’s a link to our privacy notice. By submitting your application, you’re confirming that you’ve read and understood this notice.