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- Tasks: Lead marketing campaigns across paid media, managing agency relationships and reporting on performance.
- Company: Genie Ventures is a fast-growing digital marketing group with a mission to simplify broadband for UK households.
- Benefits: Enjoy remote work flexibility, generous annual leave, wellness perks, and a supportive team culture.
- Why this job: Join a certified Great Place to Work and make an impact in the digital marketing space.
- Qualifications: Experience in digital marketing, particularly in paid search and social media, is essential.
- Other info: Opportunities for personal development through Genie Academy and quarterly social events.
The predicted salary is between 30500 - 33500 £ per year.
Company: Genie Ventures Ltd
Department: Broadband Genie
Location: Flexible - Remote with use of Cambridge office and occasional travel
Working Hours: Full Time 37.5 hours per week with flexible working arrangements
Salary Range: £36,575 - £39,623 pa
About Us
Broadband Genie is the UK's broadband comparison expert, on a mission to take the stress out of broadband for every UK household. Building on an impressive 18-year legacy, we have strategic relationships with all of the UK's major broadband providers, including Sky, BT, TalkTalk and more. Over the last year, Broadband Genie achieved a £4.5m turnover with significant investments in growth and we are on track to double our market share over the next 18 months.
Job Overview
As a Performance Marketing Specialist you will be leading on the delivery of Broadband Genie's marketing campaigns across paid media. The ideal candidate will be able to work alongside and manage our paid media agency to grow accounts across both Google Ads and Meta, expanding to potentially e-mail and other relevant channels. We are looking for someone who can bring ideas, see opportunities and innovate to help us grow our accounts. Experience working on ad creative would also be a bonus.
Key Responsibilities
- Activity management
- Work alongside our internal team and agency to deliver digital marketing campaigns, working towards set targets
- Run weekly reporting: gathering data, building reports and providing the narrative behind the numbers
- Working with our agency and Head of Marketing on building attribution models across multiple channels
Paid search
- Work alongside our paid marketing agency to deliver growth in the PPC account; managing the agency with oversight over the delivery of their roadmap
- Looking for additional opportunities to be implemented
- Contribute to setting KPIs and building OKRs
Paid social
- Work alongside our paid marketing agency to deliver successful marketing campaigns
- Co-ordinating between agency and Broadband Genie team to ensure campaigns are delivered in a timely manner
- Ensuring messaging and advertorial are delivered to a high standard
- Deliver marketing campaigns across meta ads
- Responsible for sourcing and delivering ad creative
- Explore opportunities for further growth
- Contribute to setting KPIs and OKRs
- Overseeing and optimising our email sales channels
- Creating email copy according to best practices
Other Responsibilities
- Attend and contribute to marketing campaign planning sessions
- Report on performance marketing KPIs as part of regular meetings
- Learn about the broadband industry
- Create and engage with your OKRs to drive forward your personal development
- Train in the use of our in-house technology or third party solutions
- Stay up to date on the latest news and developments in digital marketing
- Occasionally attend events to represent Genie
- Understand and comply with all GV guidelines for security and data protection
- Any other tasks or functions which are required by Genie, particularly in relation to digital marketing
Experience
Skills & Experience
- Several years digital marketing experience in paid search and paid social
- Experience working with paid media agencies (desirable)
- Experience in growing paid media accounts
- Experience creating ad copy (desirable)
- Experience working with or building attribution models (desirable)
- Experience working in email marketing (desirable)
Skills
- High level of written English
- Good level of maths
- Good level of computer literacy
- Good relationship builder
- Strong organisational skills
- Strong communications skills - both written and verbal
- Timely and proactive
- Excellent attention to detail
- Experience of using Excel to a high level
- Able to work in a team but also independently
- Bring energy and enthusiasm to the team
- Keen learner
- Work well in a fast-paced environment
- High level of paid media marketing skills
- Able to see opportunities
- Able to work with different teams within a business
- Understanding of what makes engaging ad campaigns and copy
What We Offer
- Remote Working Allowance - We pay all Genies £126 per month WFH allowance
- Flexible Working - We provide flexibility in working options and work in a distributed team model
- 25 Days Annual Leave + Bank Holidays
- Enhanced Absence and Family Leave Policies
- Workplace Pension - Your 4% employee contribution is matched by Genie via salary exchange
- Employee Referral Scheme - A bonus payment if we hire someone you recommend
- Electric Car Scheme - Allows you to lease an electric car through salary exchange
- Cycle to Work Scheme - The Cycle2Work Scheme allows you to buy a new bike for commuting to work
- Genie Academy - Our in-house training helps develop talented people into world-class digital marketers
- Quarterly Social Events - We all get an afternoon off each quarter to attend a staff social
- Access to Spill - Professional therapist sessions
- Wellness Activities - Workshops and support sessions cover various aspects of wellbeing
- Wellbeing Perks - Paid eye tests, contribution towards glasses for DSE use and a yearly flu jab reimbursement
- Genieversaries - Work anniversary awards
Diversity, Equity & Inclusion
Genie is committed to creating a diverse, equitable and inclusive experience for our Genies and clients, fostering a safe and happy workplace where everyone can be their authentic selves and thrive.
Performance Marketing Specialist employer: Genie Ventures
Contact Detail:
Genie Ventures Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist
✨Tip Number 1
Familiarise yourself with the broadband industry and the key players in the market. Understanding the competitive landscape will help you speak confidently about how you can contribute to Broadband Genie's growth during interviews.
✨Tip Number 2
Showcase your experience with paid media campaigns by preparing specific examples of successful projects you've managed. Be ready to discuss the strategies you implemented and the results achieved, as this will demonstrate your capability to lead marketing efforts.
✨Tip Number 3
Network with professionals in the digital marketing space, especially those who have experience with PPC and social media advertising. Engaging with industry peers can provide insights and potentially valuable connections that may help you stand out.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and performance metrics. Being knowledgeable about current tools and techniques will not only prepare you for the role but also show your enthusiasm for continuous learning and improvement.
We think you need these skills to ace Performance Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in paid search and paid social. Use keywords from the job description to demonstrate that you meet the specific requirements of the Performance Marketing Specialist role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of Broadband Genie's mission. Mention specific campaigns or projects you've worked on that align with the responsibilities outlined in the job description.
Showcase Your Skills: In your application, emphasise your skills in data analysis, reporting, and ad creative development. Provide examples of how you've successfully managed marketing campaigns and contributed to growth in previous roles.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for a role in performance marketing.
How to prepare for a job interview at Genie Ventures
✨Know Your Metrics
As a Performance Marketing Specialist, you'll need to be familiar with key performance indicators (KPIs) and metrics. Be prepared to discuss how you've used data to drive decisions in past campaigns, and think about specific examples where your insights led to measurable improvements.
✨Showcase Your Creativity
This role requires innovative thinking, especially when it comes to ad creative. Bring examples of successful campaigns you've worked on, highlighting your role in the creative process. Discuss how you approach brainstorming and developing engaging content that resonates with target audiences.
✨Understand Attribution Models
Since the job involves building attribution models across multiple channels, brush up on your knowledge of different models and their applications. Be ready to explain how you've implemented or worked with attribution in previous roles, and how it impacted campaign performance.
✨Demonstrate Team Collaboration
You'll be working closely with both internal teams and external agencies. Prepare to discuss your experience in managing relationships and ensuring smooth communication. Highlight any instances where your collaboration led to successful outcomes, showcasing your organisational and interpersonal skills.
