At a Glance
- Tasks: Lead innovative digital marketing strategies for top-tier clients and drive their success.
- Company: Join Genie Goals, a globally awarded performance marketing agency with a vibrant culture.
- Benefits: Enjoy flexible working, competitive salary, wellness perks, and professional development opportunities.
- Other info: Work remotely with occasional travel and enjoy a supportive, inclusive workplace.
- Why this job: Be the strategic champion for bold brands and make a real impact in the ecommerce landscape.
- Qualifications: Proven experience in client strategy and exceptional people skills are essential.
The predicted salary is between 48670 - 52727 £ per year.
Company: Genie Goals Ltd
Department: Client Strategy Team
Location: Distributed - remote with usable Cambridge office and occasional travel
Working Hours: Full Time 37.5 hours per week with flexible working arrangements, or we're open to Part Time with flexible working arrangements
Salary Range: £48,670 - £52,727 pa
About Us
Genie Goals are Big-Picture Performance Marketing Experts. We use a considered full-funnel approach that creates results for bold ecommerce brands such as Mamas & Papas, The Diamond Store, Scamp & Dude, Bird & Blend Tea Co and many more. We are globally award winning across our 3 services: Paid Search, Paid Social and Affiliate Marketing. All while creating a remarkable, inspirational workplace where our team can grow, learn and develop.
Job Overview
As a Client Strategy Director, you are the senior commercial authority and the ultimate strategic anchor for your Tier 1 client portfolio. You are your clients' champion, taking complete ownership of their overall happiness, forging unbreakable partnerships, and guiding their overarching narrative so they have 'no reason to look anywhere else.' You are not a 'doer' of daily platform tasks. Instead, you leverage deep empathy and exceptional people skills to deeply understand their business objectives, leading the strategic roadmapping and crafting bold, cross-channel strategies. By commanding the room and filtering the noise, you ensure the technical team delivers exceptional results that drive your clients' growth.
Key Responsibilities
- High-Level Strategy & Big Picture Thinking: Autonomously lead the development of industry-leading, bold, and innovative cross-channel digital marketing strategies, deeply understanding client objectives, targets, and performance to drive their success.
- Pioneer New Opportunities and ways of working: Spearhead testing and innovation with support from the Heads of Channel in order to build agency case studies to roll out across our wider client portfolio.
- Channel-Agnostic Gap Evaluation: Maintain a deep understanding of industry trends and market insights, proactively identifying their impact on client strategies, and collaborate with Heads of Channel to refine and innovate channel-specific strategies.
- Curating the Narrative: Take absolute ownership of digesting and curating the reporting narrative. Translate the data and methodologies provided by the Innovation and Delivery Hub into a compelling, easy-to-understand commercial story that proves our value to the client.
- Proactive Problem Solving: Act as the primary strategic point of contact for resolving complex client challenges and independently leading high-level crisis management.
- Continuous Development: Continually build your own personal awareness, knowledge, and skills across all marketing channels to remain at the cutting edge of the industry.
Cultivating Client Relationships & Stakeholder Management
- The Ultimate Gatekeeper: Act as the strategic shield for the Innovation & Delivery Hub. Set and hold clear boundaries with clients to prevent scope creep.
- Empathetic Stakeholder Management: Apply exceptional people skills, deep empathy, and active listening during client interactions.
- Commanding the Room & Meeting Management: Chair key client meetings and Strategic Business Reviews as the independent, senior Genie Goals representative.
- A ‘Chameleon Consultant’: Transfer and adapt your strategic thinking across all verticals and industries.
- Build unbreakable relationships: Accompany clients to Genie Goals events and face-to-face events and meetings.
Commercial Ownership & Growth
- Portfolio Revenue & Scope Protection: Hold accountability for the top-line revenue and commercial health of your portfolio.
- Commercial Negotiation & Upselling: Accountable for pricing, contract negotiation, and actively identifying upsell/commercial opportunities.
- High-Stakes Account Leadership: Manage a strategically balanced portfolio, anchoring the agency's largest and most commercially vital clients.
- New Business Leadership: Support New Business by leading the strategic elements of high-level pitch proposals.
Optimise performance through bold creative strategies
- Clear creative direction: Balance brand objectives and performance best practice to advise clients with a clear strategy.
- Strategic Concepting & Brand Translation: Translate the client's overall brand message into brilliant, high-level strategic concepts.
- Collaborating on Testing Roadmaps: Share ownership of the creative testing roadmap with our Innovation team.
- Concept Curation & Feedback: Review data-led concepts, identify which ones resonate with the client's specific brand identity.
- Strategic Creative Reviews: Run engaging creative strategy sessions with client stakeholders.
Agency Contribution & Compliance
- Embody the Genie Behaviours: Embody the Genie Goals Behaviours, particularly Be Authoritative, But Always With Respect.
- Operational Accountability: Ensure you accurately record your time and that the strategic direction aligns with client SLAs.
- Compliance: Understand and comply with all GV guidelines for security, data protection, and GDPR compliance.
What We Offer
- Remote Working Allowance: £126 per month WFH allowance
- Flexible Working: Flexibility in working options and work in a distributed team model
- 25 Days Annual Leave + Bank Holidays
- Enhanced Absence and Family Leave Policies
- Workplace Pension: Your 4% employee contribution is matched by Genie via salary exchange
- Employee Referral Scheme: A bonus payment if we hire someone you recommend
- Electric Car Scheme: Lease an electric car through salary exchange
- Cycle to Work Scheme: Buy a new bike for commuting to work
- Genie Academy: In-house training to develop talented people into world-class digital marketers
- Quarterly Social Events: Afternoon off each quarter to attend a staff social
- Access to Spill: Professional therapist sessions
- Wellness Activities: Workshops and support sessions covering various wellbeing topics
- Wellbeing Perks: Paid eye tests, contribution towards glasses, and yearly flu jab reimbursement
- Genieversaries: Work anniversary awards
Diversity, Equity & Inclusion: Genie is committed to creating a diverse, equitable and inclusive experience for our Genies and clients, fostering a safe and happy workplace where everyone can be their authentic selves and thrive.
Client Strategy Director in Cambridge employer: Genie Ventures
Genie Shopping Ltd is an exceptional employer that champions a remote-first culture while fostering strong connections among its team members through engaging quarterly socials. With a focus on autonomy and personal growth, employees are empowered to take ownership of their work and contribute to the company's ambitious goals in the performance marketing sector. The opportunity to work with leading retail brands and the flexibility of a distributed work environment make Genie Shopping a rewarding place for those looking to thrive in a dynamic and innovative setting.
