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- Tasks: Lead and manage exciting marketing campaigns across paid media channels.
- Company: Join Broadband Genie, the UK's top broadband comparison expert with a mission to simplify broadband for everyone.
- Benefits: Enjoy remote work flexibility, generous annual leave, wellness perks, and a monthly WFH allowance.
- Why this job: Be part of a dynamic team in a certified Great Place to Work, driving innovation in digital marketing.
- Qualifications: Experience in digital marketing, particularly in paid search and social media, is essential.
- Other info: Opportunities for personal development through Genie Academy and quarterly social events.
The predicted salary is between 30500 - 33500 £ per year.
Job Title:Performance Marketing Specialist
Company: Genie Ventures Ltd
Department: Broadband Genie
Location: Flexible – Remote with use ofCambridge officeand occasional travel
Working Hours: Full Time 37.5 hours per week with flexible working arrangements
Salary Range: £36,575 – £39,623 pa
About Us
Broadband Genie is the UK’s broadband comparison expert, on a mission to take the stress out of broadband for every UK household. Building on an impressive 18-year legacy, we have strategic relationships with all of the UK’s major broadband providers, including Sky, BT, TalkTalk and more. Over the last year, Broadband Genie achieved a £4.5m turnover with significant investments in growth and we are on track to double our market share over the next 18 months. Our sights are firmly set on becoming a top tier comparison site to rival other players in the space.
Broadband Genie is part of Genie Ventures, a group of fast-growth digital marketing companies based in Cambridge. As such we benefit from the culture, Executive leadership and shared services of this larger group of over 60 employees. Genie operates a hybrid model, with a mix of remote and in-person working. Our face-to-face time is primarily at Genie’s office hub in Cambridge, although this role may also need to occasionally visit clients, partners and other contacts across the UK.
Cambridge Office Hub / Remote Distributed First working
Genie believes that a distributed team is a more powerful model than the traditional office. It increases autonomy and productivity by allowing us to choose how, where and when we do our most effective work. We also believe that face-to-face remains the best format for certain types of work, and is important in building meaningful relationships with colleagues, customers and other partners, therefore there will be occasions where employees will need to attend face to face meetings on request (with appropriate notice).
We are proud to bea certified Great Place to Work!
Job Overview
As a Performance Marketing Specialist you will be leading on the delivery of Broadband Genie’s marketing campaigns across paid media. The ideal candidate will be able to work alongside and manage our paid media agency to grow accounts across both Google Ads and Meta, expanding to potentially e-mail and other relevant channels. We are looking for someone who can bring ideas, see opportunities and innovate to help us grow our accounts. Experience working on ad creative would also be a bonus.
Key Responsibilities
Activity management
- Work alongside our internal team and agency to deliver digital marketing campaigns, working towards set targets, as detailed in the sections below
- Run weekly reporting: gathering data, building reports and providing the narrative behind the numbers
- Working with our agency and Head of Marketing on building attribution models across multiple channels
Paid search
- Work alongside our paid marketing agency to deliver growth in the PPC account; managing the agency with oversight over the delivery of their roadmap and ensuring they have all they need to succeed
- Looking for additional opportunities to be implemented
- Contribute to setting KPIs and building OKRs
Paid social
- Work alongside our paid marketing agency to deliver successful marketing campaigns:
- Co-ordinating between agency and Broadband Genie team to ensure campaigns are delivered in a timely manner
- Ensuring messaging and advertorial are delivered to a high standard
- Generally ensuring the agency have all they need to succeed
- Deliver marketing campaigns across meta ads; ensuring these campaigns are delivered to the highest of standards in social ads
- Responsible for sourcing and delivering ad creative
- Explore opportunities for further growth
- Contribute to setting KPIs and OKRs
- Overseeing and optimising our email sales channels, building out new processes according to business needs
- Creating email copy according to best practises
Other responsibilities
- Attend and contribute to marketing campaign planning sessions
- Report on performance marketing KPIs as part of regular meetings
- Learn about the broadband industry
- Create and engage with your OKRs to drive forward your personal development
- Train in the use of our in-house technology or third party solutions
- Stay up to date on the latest news and developments in digital marketing to continually grow your knowledge and keep Genie at the cutting edge of digital marketing
- Occasionally attend events to represent Genie
- Responsibility to find out how GDPR applies to your team’s activities
- Understand and comply with all GV guidelines for security and data protection
- Any other tasks or functions which are required by Genie, particularly in relation to digital marketing
Skills & Experience
Experience
- Several years’ digital marketing experience in paid search and paid social
- Experience working with paid media agencies (desirable)
- Experience in growing paid media accounts
- Experience creating ad copy (desirable)
- Experience working with or building attribution models (desirable)
- Experience working in email marketing (desirable)
Skills
- High level of written English
- Good level of maths
- Good level of computer literacy
- Good relationship builder
- Strong organisational skills
- Strong communications skills – both written and verbal
- Timely and proactive
- Excellent attention to detail
- Experience of using Excel to an high level
- Able to work in a team but also independently
- Bring energy and enthusiasm to the team
- Keen learner
- Work well in a fast-paced environment
- High level of paid media marketing skills
- Able to see opportunities
- Able to work with different teams within a business
- Understanding of what makes engaging ad campaigns and copy
What We Offer
- Remote Working Allowance – We pay all Genies £126 per month WFH allowance
- Flexible Working – We provide flexibility in working options and work in a distributed team model
- 25 Days Annual Leave + Bank Holidays
- Enhanced Absence and Family Leave Policies
- Workplace Pension – Your 4% employee contribution is matched by Genie via salary exchange
- Employee Referral Scheme – A bonus payment if we hire someone you recommend
- Electric Car Scheme – Allows you to lease an electric car through salary exchange, giving savings on Tax and NI
- Cycle to Work Scheme – The Cycle2Work Scheme allows you to buy a new bike for commuting to work, spreading the cost over 12 months via salary exchange
- Genie Academy – Our in-house training helps develop talented people into world-class digital marketers. Courses cover all aspects of the business
- Quarterly Social Events – We all get an afternoon off each quarter to attend a staff social. Events range from bowling and punting to cocktail making and quizzes
- Access to Spill – Professional therapist sessions
- Wellness Activities – Workshops and support sessions cover everything from crafting, exercise, posture and staying fit in the workplace through to managing both stress and financial wellbeing
- Wellbeing Perks – Paid eye tests, contribution towards glasses for DSE use and a yearly flu jab reimbursement
- Genieversaries – Work anniversary awards give gratitude to Genies for their dedication and commitment to the business
We look forward to receiving your application!
Diversity, Equity & Inclusion
Genie is committed to creating a diverse, equitable and inclusive experience for our Genies and clients, in turn fostering a safe and happy workplace where everyone can be their authentic selves and thrive. We strive to build a team that reflects the diversity of the community we work in and encourage applications from traditionally underrepresented groups. If we can make this easier through accommodation in the recruitment process, please let us know viaapply@genieventures.co.uk
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Performance Marketing Specialist Broadband Genie · Distributed, Cambridge employer: Genie Ventures Ltd
Contact Detail:
Genie Ventures Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist Broadband Genie · Distributed, Cambridge
✨Tip Number 1
Familiarise yourself with Broadband Genie's mission and values. Understanding their goal to simplify broadband for UK households will help you align your answers during interviews and demonstrate your passion for their work.
✨Tip Number 2
Stay updated on the latest trends in digital marketing, especially in paid media. Being knowledgeable about current strategies and tools will show that you're proactive and ready to contribute from day one.
✨Tip Number 3
Network with professionals in the digital marketing field, particularly those who have experience with paid media agencies. This can provide you with insights and potentially valuable connections that could help you stand out.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully managed marketing campaigns in the past. Highlighting your achievements and the impact of your work will make a strong impression during interviews.
We think you need these skills to ace Performance Marketing Specialist Broadband Genie · Distributed, Cambridge
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in paid search and paid social. Use keywords from the job description to demonstrate that you meet the specific requirements of the Performance Marketing Specialist role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of Broadband Genie’s mission. Mention specific campaigns or projects you've worked on that align with their goals, and express how you can contribute to their growth.
Showcase Your Skills: In your application, emphasise your skills in creating ad copy, managing PPC accounts, and working with paid media agencies. Provide examples of how you've successfully driven growth in previous roles, as this will resonate well with the hiring team.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for a role that involves managing marketing campaigns.
How to prepare for a job interview at Genie Ventures Ltd
✨Know Your Numbers
As a Performance Marketing Specialist, you'll be expected to understand and analyse data. Brush up on your metrics and be ready to discuss how you've used data to drive marketing decisions in the past.
✨Showcase Your Creativity
Since the role involves creating ad copy and managing campaigns, prepare examples of your previous work. Bring along any successful campaigns you've led or contributed to, highlighting your creative process.
✨Understand the Broadband Industry
Familiarise yourself with the broadband market and its key players. Being knowledgeable about Broadband Genie and its competitors will show your genuine interest in the role and the industry.
✨Prepare Questions for Them
Interviews are a two-way street. Prepare insightful questions about their marketing strategies, team dynamics, and future goals. This shows that you're not only interested in the position but also in contributing to their success.
