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- Tasks: Lead and manage exciting marketing campaigns across paid media channels.
- Company: Join Broadband Genie, the UK's top broadband comparison expert with a mission to simplify broadband for everyone.
- Benefits: Enjoy remote work flexibility, generous annual leave, wellness perks, and a supportive team culture.
- Why this job: Be part of a fast-growing company with a vibrant culture and opportunities for personal development.
- Qualifications: Experience in digital marketing, especially in paid search and social media, is preferred.
- Other info: Work in a hybrid model with occasional travel and enjoy quarterly social events.
The predicted salary is between 36575 - 39623 £ per year.
Broadband Genie is the UK’s broadband comparison expert, on a mission to take the stress out of broadband for every UK household. Building on an impressive 18-year legacy, we have strategic relationships with all of the UK’s major broadband providers, including Sky, BT, TalkTalk and more. Over the last year, Broadband Genie achieved a £4.5m turnover with significant investments in growth and we are on track to double our market share over the next 18 months. Our sights are firmly set on becoming a top tier comparison site to rival other players in the space.
As a Performance Marketing Specialist you will be leading on the delivery of Broadband Genie’s marketing campaigns across paid media. The ideal candidate will be able to work alongside and manage our paid media agency to grow accounts across both Google Ads and Meta, expanding to potentially e-mail and other relevant channels. We are looking for someone who can bring ideas, see opportunities and innovate to help us grow our accounts. Experience working on ad creative would also be a bonus.
Key Responsibilities
- Activity management: Work alongside our internal team and agency to deliver digital marketing campaigns, working towards set targets.
- Run weekly reporting: gathering data, building reports and providing the narrative behind the numbers.
- Work with our agency and Head of Marketing on building attribution models across multiple channels.
- Paid search: Work alongside our paid marketing agency to deliver growth in the PPC account; managing the agency with oversight over the delivery of their roadmap.
- Paid social: Co-ordinate between agency and Broadband Genie team to ensure campaigns are delivered in a timely manner.
- Email: Overseeing and optimising our email sales channels, building out new processes according to business needs.
- Attend and contribute to marketing campaign planning sessions.
- Report on performance marketing KPIs as part of regular meetings.
- Learn about the broadband industry.
- Create and engage with your OKRs to drive forward your personal development.
- Stay up to date on the latest news and developments in digital marketing.
- Occasionally attend events to represent Genie.
- Understand and comply with all GV guidelines for security and data protection.
Skills & Experience
- Several years’ digital marketing experience in paid search and paid social.
- Experience working with paid media agencies (desirable).
- High level of written English.
- Good level of maths and computer literacy.
- Strong organisational and communication skills.
- Excellent attention to detail.
- Able to work in a team but also independently.
- Bring energy and enthusiasm to the team.
- Keen learner.
- High level of paid media marketing skills.
What We Offer
- Remote Working Allowance - We pay all Genies £126 per month WFH allowance.
- Flexible Working - We provide flexibility in working options and work in a distributed team model.
- 25 Days Annual Leave + Bank Holidays.
- Enhanced Absence and Family Leave Policies.
- Workplace Pension - Your 4% employee contribution is matched by Genie via salary exchange.
- Employee Referral Scheme - A bonus payment if we hire someone you recommend.
- Electric Car Scheme - Allows you to lease an electric car through salary exchange.
- Cycle to Work Scheme - The Cycle2Work Scheme allows you to buy a new bike for commuting to work.
- Genie Academy - Our in-house training helps develop talented people into world-class digital marketers.
- Quarterly Social Events - We all get an afternoon off each quarter to attend a staff social.
- Access to Spill - Professional therapist sessions.
- Wellness Activities - Workshops and support sessions cover various aspects of wellbeing.
- Genieversaries - Work anniversary awards give gratitude to Genies for their dedication and commitment to the business.
Diversity, Equity & Inclusion: Genie is committed to creating a diverse, equitable and inclusive experience for our Genies and clients, fostering a safe and happy workplace where everyone can be their authentic selves and thrive.
Performance Marketing Specialist Broadband Genie · Distributed, Cambridge employer: Genie Ventures Ltd
Contact Detail:
Genie Ventures Ltd Recruiting Team
viaapply@genieventures.co.uk
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist Broadband Genie · Distributed, Cambridge
✨Tip Number 1
Familiarise yourself with the broadband industry and its key players. Understanding the competitive landscape will not only help you in interviews but also demonstrate your genuine interest in the role at Broadband Genie.
✨Tip Number 2
Showcase your experience with paid media campaigns by preparing specific examples of successful projects you've managed. Be ready to discuss how you achieved growth and what strategies you implemented, as this will resonate well with the hiring team.
✨Tip Number 3
Network with current or former employees of Broadband Genie on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial during your interview.
✨Tip Number 4
Stay updated on the latest trends in digital marketing, especially in paid search and social media. Being knowledgeable about current best practices will not only prepare you for potential interview questions but also show your commitment to continuous learning.
We think you need these skills to ace Performance Marketing Specialist Broadband Genie · Distributed, Cambridge
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in paid search and paid social. Use keywords from the job description to demonstrate that you meet the specific requirements of the Performance Marketing Specialist role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of Broadband Genie’s mission. Mention specific campaigns or projects you've worked on that align with their goals, and express how you can contribute to their growth.
Showcase Your Skills: In your application, emphasise your skills in creating ad copy, managing PPC accounts, and working with paid media agencies. Provide examples of how you've successfully driven results in previous roles, especially in relation to KPIs and OKRs.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A high level of written English is essential for this role, so ensure your application reflects your attention to detail and communication skills.
How to prepare for a job interview at Genie Ventures Ltd
✨Know Your Numbers
As a Performance Marketing Specialist, you'll be expected to understand and analyse data. Brush up on your metrics and be ready to discuss how you've used data to drive marketing decisions in the past.
✨Showcase Your Creativity
This role involves creating engaging ad copy and campaigns. Prepare examples of your previous work that highlight your creative skills and ability to innovate in digital marketing.
✨Understand the Broadband Industry
Familiarise yourself with the broadband market and its key players. Being knowledgeable about Broadband Genie’s mission and competitors will show your genuine interest in the role and the company.
✨Prepare for Collaboration
You'll be working closely with both internal teams and external agencies. Be ready to discuss your experience in collaborative environments and how you ensure effective communication and project management.
