At a Glance
- Tasks: Lead innovative digital marketing strategies for top-tier clients and drive their success.
- Company: Join Genie Goals, a globally awarded performance marketing expert with a vibrant culture.
- Benefits: Enjoy flexible working, competitive salary, wellness perks, and professional development opportunities.
- Other info: Work remotely with occasional travel and enjoy a supportive, inclusive workplace.
- Why this job: Be the strategic champion for clients and make a real impact in the ecommerce landscape.
- Qualifications: Proven experience in client strategy and exceptional people skills are essential.
The predicted salary is between 48670 - 52727 £ per year.
Company: Genie Goals Ltd
Department: Client Strategy Team
Location: Distributed - remote with usable Cambridge office and occasional travel
Working Hours: Full Time 37.5 hours per week with flexible working arrangements, or we're open to Part Time with flexible working arrangements
Salary Range: £48,670 - £52,727 pa
About Us
Genie Goals are Big-Picture Performance Marketing Experts. We use a considered full-funnel approach that creates results for bold ecommerce brands such as Mamas & Papas, The Diamond Store, Scamp & Dude, Bird & Blend Tea Co and many more. We are globally award winning across our 3 services: Paid Search, Paid Social and Affiliate Marketing. All while creating a remarkable, inspirational workplace where our team can grow, learn and develop.
Job Overview
As a Client Strategy Director, you are the senior commercial authority and the ultimate strategic anchor for your Tier 1 client portfolio. You are your clients' champion, taking complete ownership of their overall happiness, forging unbreakable partnerships, and guiding their overarching narrative so they have 'no reason to look anywhere else.' You are not a 'doer' of daily platform tasks. Instead, you leverage deep empathy and exceptional people skills to deeply understand their business objectives, leading the strategic roadmapping and crafting bold, cross-channel strategies. By commanding the room and filtering the noise, you ensure the technical team delivers exceptional results that drive your clients' growth.
Key Responsibilities
- High-Level Strategy & Big Picture Thinking
- Industry-Leading Strategy for our Tier 1 clients: Autonomously, lead the development of industry-leading, bold, and innovative cross-channel digital marketing strategies, deeply understanding client objectives, targets, and performance to drive their success.
- Pioneer New Opportunities and ways of working: Our top tier clients are often our first step into new platforms, channels and innovations. Spearhead testing and innovation with support from the Heads of Channel in order to build agency case studies to roll out across our wider client portfolio.
- Channel-Agnostic Gap Evaluation: Operate entirely 'channel agnostic' to deliver true Big Picture Thinking. Maintain a deep understanding of industry trends and market insights, proactively identifying their impact on client strategies, and collaborate with Heads of Channel to refine and innovate channel-specific strategies.
- Curating the Narrative: Take absolute ownership of digesting and curating the reporting narrative. You must translate the data and methodologies provided by the Innovation and Delivery Hub into a compelling, easy-to-understand commercial story that proves our value to the client.
- Proactive Problem Solving: Act as the primary strategic point of contact for resolving complex client challenges and independently leading high-level crisis management.
- Connect the dots across the ecommerce landscape; Make use and add to the network of respected partners in the wider ecommerce space to help solve our clients challenges and upsell relevant opportunities.
- Keep your finger on the pulse of key industry trends and market insights, proactively identifying their impact on client strategies (with data inputs from the Innovation and Delivery Hub).
- Continuous Development: Continually build your own personal awareness, knowledge, and skills across all marketing channels (both Genie Goals offerings or otherwise) to remain at the cutting edge of the industry.
- Cultivating Client Relationships & Stakeholder Management
- The Ultimate Gatekeeper: Act as the strategic shield for the Innovation & Delivery Hub. You must confidently set and hold clear boundaries with clients to prevent scope creep, ensuring all technical requests are translated into crystal-clear briefs and formally signed off before execution begins.
- One clear view; Be the clients’ eyes at Genie Goals - ensure they have full visibility of their roadmap, their deliverables and their performance.
- Empathetic Stakeholder Management: Apply exceptional people skills, deep empathy, and active listening to truly "put yourself in others' shoes" during client interactions.
- Commanding the Room & Meeting Management: Chair key client meetings and Strategic Business Reviews as the independent, senior Genie Goals representative.
- A ‘Chameleon Consultant’: As the commercial strategic consultant for our clients, you are able to transfer and adapt your strategic thinking across all verticals and industries.
- Build unbreakable relationships: Accompany clients to Genie Goals events and face to face events and meetings ensuring they feel like Genie VIPs and that we are a true extension of their team.
- Supercharge the Supply Chain: Teamwork with the Innovation & Delivery Hub and the Heads of Channels is essential in a supply chain which works like clockwork.
- ‘Kaizan’: Proactively identify bottlenecks and implement solutions in order to make it easier to deliver exceptional service to our clients.
- Commercial Ownership & Growth
- Portfolio Revenue & Scope Protection: Hold accountability for the top-line revenue and commercial health of your portfolio.
- Commercial Negotiation & Upselling: Accountable for pricing, contract negotiation, and actively identifying upsell/commercial opportunities to increase client ‘stickiness’ and overall portfolio value.
- High-Stakes Account Leadership: Acting entirely independently, you apply your senior experience and authority to manage a strategically balanced portfolio.
- New Business Leadership: Support New Business by leading the strategic elements of high-level pitch proposals and forging key industry partnerships.
- Optimise performance through bold creative strategies
- Clear creative direction evolving with the brand at heart: Balance brand objectives and performance best practice to advise clients with a clear strategy which evolves with evolution and innovation in the platforms’ ecosystems.
- Strategic Concepting & Brand Translation: You'll take the client's overall brand message and translate it into brilliant, high-level strategic concepts.
- Collaborating on Testing Roadmaps: You'll share ownership of the creative testing roadmap with our Innovation team.
- Concept Curation & Feedback: Think of yourself as the strategic filter for the Innovation & Delivery Hub.
- Strategic Creative Reviews: You'll run engaging creative strategy sessions with client stakeholders.
- Finger on the pulse of what makes a winning creative: Keep up to date on what makes the most compelling creative on all platforms.
- Agency Contribution & Compliance
- Embody the Genie Behaviours: Embody the Genie Goals Behaviours, particularly Be Authoritative, But Always With Respect.
- One Genie: as the client lead, you need to know when to take the call and when to seek collective wisdom.
- Operational Accountability: Ensure you accurately record your time in Scoro and that the strategic direction you set strictly aligns with client SLAs to protect agency profitability.
- Compliance: Understand and comply with all GV guidelines for security, data protection, and GDPR compliance.
What We Offer
- Remote Working Allowance: We pay all Genies £126 per month WFH allowance.
- Flexible Working: We provide flexibility in working options and work in a distributed team model.
- 25 Days Annual Leave + Bank Holidays.
- Enhanced Absence and Family Leave Policies.
- Workplace Pension: Your 4% employee contribution is matched by Genie via salary exchange.
- Employee Referral Scheme: A bonus payment if we hire someone you recommend.
- Electric Car Scheme: Allows you to lease an electric car through salary exchange, giving savings on Tax and NI.
- Cycle to Work Scheme: The Cycle2Work Scheme allows you to buy a new bike for commuting to work, spreading the cost over 12 months via salary exchange.
- Genie Academy: Our in-house training helps develop talented people into world-class digital marketers.
- Quarterly Social Events: We all get an afternoon off each quarter to attend a staff social.
- Access to Spill: Professional therapist sessions.
- Wellness Activities: Workshops and support sessions cover everything from crafting, exercise, posture and staying fit in the workplace through to managing both stress and financial wellbeing.
- Wellbeing Perks: Paid eye tests, contribution towards glasses for DSE use and a yearly flu jab reimbursement.
- Genieversaries: Work anniversary awards give gratitude to Genies for their dedication and commitment to the business.
- Diversity, Equity & Inclusion: Genie is committed to creating a diverse, equitable and inclusive experience for our Genies and clients.
Client Strategy Director in Cambridge employer: Genie Ventures Ltd
Genie Shopping Ltd is an exceptional employer that champions a remote-first culture while fostering strong connections through regular team socials and collaborative events. With a focus on employee autonomy, growth opportunities through the Genie Academy, and a comprehensive benefits package including flexible working arrangements and wellness support, we empower our team to thrive both personally and professionally in a dynamic and innovative environment.
StudySmarter Expert Advice🤫
We think this is how you could land Client Strategy Director in Cambridge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Genie Ventures Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Genie Ventures Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Genie Ventures Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Client Strategy Director in Cambridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Genie Ventures Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Genie Ventures Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Genie Ventures Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Genie Ventures Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Genie Ventures Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Genie Ventures Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
