At a Glance
- Tasks: Manage and optimise Shopping campaigns for top retailers using Google and Microsoft Ads.
- Company: Join Genie Shopping, a fast-growing performance marketing business with a vibrant culture.
- Benefits: Enjoy flexible working, competitive salary, wellness perks, and professional development opportunities.
- Other info: Collaborative environment with quarterly social events and excellent career progression potential.
- Why this job: Be part of a dynamic team driving innovation in digital marketing and make a real impact.
- Qualifications: 1-3 years in PPC or eCommerce, strong analytical skills, and a curious mindset.
The predicted salary is between 29700 - 36300 £ per year.
• Location
Distributed with use of Cambridge officeand occasional travel. Please read on for tailored requirements for this role during onboarding.
• Working Hours
Full Time 37.5 hours per week with flexible working arrangements
Who is Genie Shopping?
Genie Shopping is a UK-based, high-growth performance marketing business operating through the affiliate channel and CSS ecosystem.
As a certified Google CSS Premium Partner, we work with retail giants like Boots, ebay, Frasers, B&Q, Currys, and Lookfantastic, serving over 57 billion ad impressions to users across our network.
We differentiate ourselves through our managed CSS CPA model and our technical scale.
We don’t act as a traditional CSS; we act as a performance partner.
Alongside our self-managed Saa S offering, our core revenue comes from our CPA model, which means our success is directly aligned with our clients'.
We are a driving force in the industry, leading the conversation through education, sponsorship, and active event contribution.
This approach has led to huge success, doubling our growth in 2024 and setting new records in 2025.
The team is distributed, but has fluidity in meeting in-person for client meetings, industry events, strategy days and team socials.
There are requirements to travel to Cambridge around once a month, with London (or other UK locations) once a month on average.
Please read on for tailored requirements for this role during onboarding.
We are a certified Great Place to Work with a remote-first setup. Our environment is small (~20 people) but ambitious. We value:
- Autonomy: We hire people who want to own their output. If you love solving complex problems and implementing your own ideas, you will thrive here.
- Connection: We prioritize culture over geography.
We get together for proper team socials every quarter - think punting, cocktail making, and go-karting, to ensure we stay connected as people, not just colleagues.
Job Overview
We are looking for a motivated and analytical Shopping Strategist to join our Paid Media team.
As a Google Premium CSS Partner, Genie Shopping manages Shopping campaigns for over 1,000 retailers across Google and Microsoft Ads, investing millions of pounds each month on behalf of our clients.
Our model is unique, combining large-scale automation with data-driven decision making to maximise profitable growth.
As a Shopping Strategist, you'll be responsible for the day-to-day management of a large portfolio of retailer campaigns, ensuring they operate efficiently within Genie Shopping's proven frameworks.
You'll monitor performance, investigate issues, implement new features and contribute to continuous improvements across the platform.
This is an ideal role for someone with a solid grounding in PPC or e Commerce who enjoys analysing data, solving problems and continuously improving performance.
You'll play an important role in ensuring our campaigns execute consistently and effectively.
Longer term, there is significant opportunity for progression, with successful candidates able to develop towards a PPC Manager position as experience grows.
Please note: Genie embraces a distributed working model, but to give the successful candidate in this role a great onboarding experience we ask that you can accommodate a tailored, phased approach with increased office-based time to begin with.
From day one through end of
January: You will need to be based in our Cambridge office 3 days a week (with the exception of Christmas and New Year time) to collaborate closely with the Paid Media team.
Thereafter, you will transition to our standard distributed working arrangements with monthly visits to the Cambridge office (minimum) plus occasional travel for meetings.
Because Cambridge will be your primary hub for both onboarding and ongoing meet-ups, we are looking for candidates who are within a comfortable commuting distance of central Cambridge.
Key Responsibilities
As a PPC Shopping Strategist, you'll be responsible for the day-to-day management of Shopping campaigns across a portfolio of retailers.
You'll monitor performance, identify opportunities for improvement, and help ensure campaigns operate efficiently within Genie Shopping's established frameworks while developing your expertise in large-scale Shopping Ads.
- Campaign Management
- Manage the day-to-day performance of Shopping campaigns across Google and Microsoft Ads.
- Monitor account health and investigate unusual changes in performance.
- Apply optimisations and improvements using Genie Shopping's established processes and frameworks.
- Roll out new features, campaign updates and testing initiatives across your account portfolio.
- Ensure campaigns remain well maintained and aligned with best practice.
- Performance Analysis
- Analyse campaign data to identify trends, opportunities and potential issues.
- Investigate anomalies and work with the wider Paid Media team to resolve them.
- Help evaluate the impact of tests and new initiatives.
- Contribute observations that improve campaign performance and operational efficiency.
- Work closely with the Paid Media, Product and Partnerships teams to progress projects
- Support account growth by identifying opportunities within existing retailers in collaboration with the Partnerships.
- Share insights clearly and communicate findings with both technical and non-technical colleagues.
- Stay up to date with developments across Google Ads, Microsoft Ads and the wider Shopping ecosystem.
- Suggest improvements to internal processes and workflows.
- Continuously develop your own knowledge and skills.
Skills & Experience
Skills
- Strong analytical skills with the ability to interpret data and identify trends.
- Excellent attention to detail.
- Comfortable working with spreadsheets and large datasets.
- Good organisational skills and ability to manage multiple priorities.
- Curious mindset with a willingness to learn.
- Methodical approach to problem solving.
- Able to work independently whilst knowing when to ask for support.
- Around 1-3 years' experience in PPC, e Commerce or another performance marketing role.
- Experience using Google Ads and Microsoft Ads.
- Comfortable analysing campaign performance and making data-driven decisions.
- Strong Excel or Google Sheets skills.
- Able to manage multiple tasks in a fast-paced environment.
- Demonstrates ownership and accountability for their work.
- Experience with Shopping Ads.
- Understanding of product feeds and Google Merchant Center.
- Exposure to affiliate marketing or performance-based advertising.
- Experience working with large account portfolios.
What We Offer
- Remote Working Allowance - We pay all Genies £126 per month WFH allowance
- Flexible Working - We provide flexibility in working options and work in a distributed team model
- 25 Days Annual Leave + Bank Holidays + Birthday Leave
- Enhanced Absence and Family Leave Policies
- Workplace Pension - Your 4% employee contribution is matched by Genie via salary exchange
- Employee Referral Scheme - A bonus payment if we hire someone you recommend
- Electric Car Scheme - Allows you to lease an electric car through salary exchange, giving savings on Tax and NI
- Cycle to Work Scheme - The Cycle2Work Scheme allows you to buy a new bike for commuting to work, spreading the cost over 12 months via salary exchange
- Genie Academy - Our in-house training helps develop talented people into world-class digital marketers. Courses cover all aspects of the business
- Quarterly Social Events - We all get an afternoon off each quarter to attend a staff social. Events range from bowling and punting to cocktail making and quizzes
- Access to Spill - Professional therapist sessions
- Wellness Activities - Workshops and support sessions cover everything from crafting, exercise, posture and staying fit in the workplace through to managing both stress and financial wellbeing
- Wellbeing Perks - Paid eye tests, contribution towards glasses for DSE use and a yearly flu jab reimbursement
- Genieversaries - Work anniversary awards give gratitude to Genies for their dedication and commitment to the business
We look forward to receiving your application!
Diversity, Equity & Inclusion
Genie Ventures is committed to creating a diverse, equitable and inclusive experience for our Genies and clients, in turn fostering a safe and happy workplace where everyone can be their authentic selves and thrive.
We strive to build a team that reflects the diversity of the community we work in and encourage applications from traditionally underrepresented groups.
If we can make this easier through accommodation in the recruitment process, please let us know viaapply@genieventures. co. uk
- Department
- Locations
- Cambridge, Distributed
- Yearly salary
- Employment type
- Full Time
- Remote Status
- Distributed Working (Remote with usable office and occasional travel), Hybrid
- #J-18808-Ljbffr
PPC Shopping Strategist in Cambridge employer: Genie Shopping
Genie Shopping Ltd is an exceptional employer that champions a culture of autonomy and innovation, making it an ideal place for a PPC Manager to thrive. With flexible working hours and a strong emphasis on personal development, employees are empowered to grow their skills while contributing to the success of over 1000 retail clients. The hybrid work model fosters a sense of connection among team members, ensuring a supportive environment that values both individual contributions and collaborative efforts.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Shopping Strategist in Cambridge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Genie Shopping and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Genie Shopping are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Genie Shopping on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Genie Shopping. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PPC Shopping Strategist in Cambridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Genie Shopping. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Genie Shopping:Show us that you’ve done your homework! In your application, briefly mention what you admire about Genie Shopping’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Genie Shopping
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Genie Shopping will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Genie Shopping, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.