- This role combines strategy and execution. You'll spend time building plans behind the scenes, but you'll also be highly visible externally; meeting customers, speaking at events, creating content, building relationships and generating excitement around Genie AI.
Below is what we need you to do. The how is up to you:
Lead the marketing function: Provide leadership, coaching and direction for a team of four marketers, creating an environment where ambitious ideas turn into measurable impact
- Build marketing strategy: Develop Genie's overall marketing strategy across brand, product marketing, communications, demand generation and mindshare
- Build market awareness and mindshare: Develop and execute strategies that increase awareness, conversation volume and advocacy for Genie AI across legal, procurement, operations and AI audiences
- Own distribution: Ensure Genie's content, product launches, customer stories and thought leadership reach millions of the right people through innovative distribution strategies, partnerships, communities, influencers, media and advocacy programmes
- Own category leadership: Shape how the market thinks about legal AI, contract creation and legal operations by developing narratives, positioning and campaigns that help define the category
- Become a public face of Genie AI: Represent Genie AI through social media, podcasts, webinars, conferences, customer conversations, industry events and media opportunities
- Build relationships that compound: Develop meaningful relationships with customers, influencers, partners, journalists, legal leaders, procurement professionals and AI communities to increase trust, reach and advocacy
- Create memorable moments: Design and execute creative campaigns, marketing stunts, launches and initiatives that generate attention, conversation and lasting market impact
- Champion storytelling: Translate complex products and technology into compelling stories that customers, prospects and industry leaders understand, remember and share
- Measure and improve mindshare: Build frameworks that help us understand brand awareness, market influence, word-of-mouth growth and share of attention over time
- Stay hands-on: Roll up your sleeves when it matters most. Whether launching products, creating campaigns or speaking at industry events, you'll lead by example rather than from the sidelines
- Cycle to work scheme
- Get free plants, gadgets, food & more with our employee benefits platform
- Join our (rather terrible) music band!
- Give to charity with pre-tax payroll giving
- Work with all the latest apps and technologies
- Outdoor hiking trips
- Top of the line MacBook Pro or Air
- Generous home office budget
- Personal training budget
- Regular knowledge sharing sessions with experts
- Subscription to The Lawyer
- Unlimited business or technology books
- Unlimited holiday
- Team dinners & pub evenings
- Regular meditation and wellbeing sessions
- Private Healthcare
- Work from home or in the office
Experience leading and developing marketing teamsExperience building marketing strategyExperience managing cross-functional stakeholdersComfortable moving between leadership and hands-on executionExperience scaling marketing within high-growth SaaS or AI companiesProven track record of growing awareness, influence or category leadership for a company, product, personal brand or communityExperience developing and executing multi-channel distribution strategies spanning content, social media, communities, influencers, PR, events and thought leadershipExceptional storytelling, communication and relationship-building skillsExperience representing a company, brand or movement publicly through content creation, speaking engagements, media, podcasts, events or community leadershipStrong understanding of modern AI tools and workflows, with an AI-native mindset towards scaling impact and productivityCommercial acumen and the ability to engage credibly with legal, procurement, operations or B2B audiencesEntrepreneurial mindset with a demonstrated ability to build something from scratch and create momentum with limited resourcesAbility to operate both strategically and tactically in a high-growth startup environment
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Head of Marketing & Mindshare employer: Genie AI
Genie AI is an exceptional employer, offering a dynamic and innovative work environment in the heart of Greater London. With a strong focus on employee growth and development, team members are encouraged to explore their creativity and contribute to impactful marketing strategies in the rapidly evolving legal AI sector. The company fosters a collaborative culture that values fresh ideas and provides unique opportunities for public representation at industry events, making it an ideal place for those seeking meaningful and rewarding employment.
