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- Tasks: Write compelling sales copy that drives action and converts leads into customers.
- Company: Join Genflow, a dynamic creator-led growth business shaping consumer brands.
- Benefits: Competitive pay, flexible work environment, and opportunities for personal growth.
- Other info: Fast-paced culture with a focus on creativity and measurable results.
- Why this job: Make an impact by crafting persuasive copy that resonates with audiences and boosts sales.
- Qualifications: Strong understanding of consumer psychology and proven copywriting skills.
The predicted salary is between 35000 - 45000 £ per year.
Genflow is a creator-led growth business that builds and scales consumer brands in partnership with the world's most influential talent. We combine content, commerce, and performance marketing to build culturally relevant brands with genuine global reach. We move fast, we operate at the intersection of culture and commerce, and everything we build is designed to convert.
We're hiring a Sales Copywriter who lives at the intersection of brand and performance: someone who can write copy that doesn't just sound good, but actually sells. This isn't a brand awareness role. You'll be writing copy that drives action, from the first hook to the final CTA. You'll work across our brand portfolio, producing direct response copy, sales pages, email sequences, ad scripts, and launch assets that are built to convert.
If you understand consumer psychology, know how to move someone from curious to committed, and can switch between brand voice and sales urgency without missing a beat, this role was made for you.
Your job is direct: take a raw brief and within 24–48 hours it becomes:
- A full email sequence - welcome, launch, abandoned cart
- Multiple ad scripts for Meta and TikTok
- Hook variants tested and ready to run
Philosophy
- 80% of wins come from deep understanding of angles and how to persuade, not clever wordplay
- Consumer psychology dictates all work created
- You have a swipe file. You have receipts.
- You write in voice. You write for conversion. You know the difference between the two - and you never sacrifice one without knowing why.
Outcomes in First 90 Days
- Ship conversion copy across sales pages, email sequences, ad scripts, and launch assets
- Improve conversion rates on 2 core product offers with data to back it
- Build a reusable hook library, angle
Sales copywriter in London employer: Genflow
Contact Detail:
Genflow Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales copywriter in London
✨Tip Number 1
Get to know the brand inside out! Dive into their existing content and understand their voice. This will help you craft copy that resonates with their audience and drives action.
✨Tip Number 2
Practice your pitch! When you get the chance to chat with potential employers, be ready to showcase your understanding of consumer psychology and how it influences your writing. Make it clear that you can switch between brand voice and sales urgency effortlessly.
✨Tip Number 3
Don’t just apply; engage! Use our website to connect with us directly. Show us your personality and passion for the role. A little enthusiasm goes a long way in making you stand out!
✨Tip Number 4
Be prepared to demonstrate your skills! Have a few examples of your best conversion-focused copy ready to share. Whether it's email sequences or ad scripts, showing us what you can do is key to landing the job.
We think you need these skills to ace Sales copywriter in London
Some tips for your application 🫡
Show Off Your Copy Skills: When applying, make sure to showcase your best copywriting samples. We want to see how you can craft compelling messages that drive action. Include a variety of pieces, like email sequences and ad scripts, to demonstrate your versatility.
Understand Our Brand Voice: Before you hit send, take some time to get to know our brand and its voice. Tailor your application to reflect our style and tone. This shows us that you can switch between brand voice and sales urgency seamlessly, just like we need you to.
Highlight Your Consumer Psychology Knowledge: In your application, don’t forget to mention your understanding of consumer psychology. We’re looking for someone who knows how to persuade and convert, so share any relevant experiences or strategies you've used in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Genflow
✨Know Your Audience
Before the interview, research Genflow's target audience and their consumer behaviour. Understand what drives them to make a purchase and be ready to discuss how your copy can resonate with them. This will show that you can write with purpose and intention.
✨Showcase Your Portfolio
Bring along examples of your previous work that highlight your ability to write conversion-focused copy. Include a variety of formats like email sequences, ad scripts, and sales pages. Be prepared to explain the thought process behind each piece and the results they achieved.
✨Master the Art of Persuasion
Brush up on consumer psychology principles and be ready to discuss how they influence your writing. Share specific techniques you use to move readers from curiosity to commitment, and how you adapt your tone to fit different brand voices while maintaining urgency.
✨Prepare for Quick Turnarounds
Since the role requires fast-paced delivery, practice discussing how you manage tight deadlines. Have examples ready of times you've successfully produced high-quality copy under pressure, and demonstrate your ability to take a brief and turn it into compelling content quickly.