At a Glance
- Tasks: Drive growth for creator brands by optimising digital product funnels and executing marketing strategies.
- Company: Join Genflow, the leading creator agency transforming brands across various industries.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Dynamic role with potential to lead a specialist growth team as you excel.
- Why this job: Be part of a fast-paced team that values innovation and measurable results.
- Qualifications: 4+ years in growth marketing with strong skills in analytics and paid media.
The predicted salary is between 50000 - 65000 £ per year.
Genflow is the world's leading creator agency, building, launching and scaling creator-first brands across fitness, fashion, beauty, nutrition, wellness, education and productivity. We manage a portfolio of 65+ creator brands and provide consulting and done-for-you services to founders, agencies and creators. We move fast, experiment relentlessly, and prize builders who ship measurable results.
Role Overview
You will own full-funnel growth for a set of creator brands that sell digital products - primarily courses, paid communities, paid mentorships, and back-end offers inside digital marketing funnels. This is a hands-on, execution-heavy role: you will review data, market signals and customer feedback, create the right plan and strategy, then turn ideas into tracked, revenue-generating funnels that scale.
Mission
Own the idea → live → optimized loop. Take a raw idea, validate it using data and customer insight, and deliver a clean, instrumented funnel that drives revenue and improves over time.
What you will own
- Full ownership of digital-product funnels: onboarding, web-to-app flows, webinars, checkout, upsell/cross-sell/downsell journeys, and back-end offers.
- Rapid execution: convert scoped concepts into live landing pages, organic content, ad assets and emails within a 24-48 hour sprint for high-priority work.
- Paid acquisition: plan, launch and optimise campaigns across Meta, Google channels; input into creative briefs, draft copy and consult on account structure to hit CPL / CPA / ROAS targets.
- Landing pages and web QA: brief and iterate pages in Webflow or our proprietary web building platform; ensure fast load, clean forms, GA wiring and flawless QA.
- Copy and messaging: craft landing pages, emails, short-form hooks and ad copy in brand voice using proven frameworks.
- Experimentation: design and run A/B and multivariate tests, document learnings, and scale winners.
- Analytics and attribution: own UTMs, source/medium hygiene, event instrumentation, weekly funnel reads and revenue attribution.
- CRM and lifecycle: design and run automated email and in-product flows to improve activation, retention and LTV (Klaviyo).
- Portfolio management: manage timelines, tests and deliverables across 5–10+ concurrent brands.
- Strategy from insight: review quantitative data, market trends and qualitative customer feedback to create prioritised plans and growth strategy that inform tests and roadmaps.
- Process and SOPs: implement brief → build → QA → launch discipline and build repeatable workflows to scale execution.
Outcomes in the first 90 days
- Ship conversion assets across our portfolio. Landing pages, emails campaigns, email flows, lead magnets, ad campaigns.
- Improve CPA and CPL on the brands you're responsible for.
- Are able to help scale ad spend on the brands you're responsible for.
- Deliver weekly funnel reports and next-test recommendations.
- Are comfortably managing a pod of 6-10 creator brands.
What success looks like in 6-12 months
- A repeatable experimentation cadence with documented wins and clear playbooks.
- Reduced CAC and faster CAC payback across key digital products.
- Material uplift in activation and onboarding conversion.
- Improved retention and LTV via lifecycle programs.
- Trusted dashboards and reporting used by leadership to guide investment.
Core metrics you will own
- Qualified leads generated, CPL and lead quality.
- Booked revenue and revenue attributed to funnels.
- Activation rate and onboarding conversion.
- CAC, CAC payback, LTV and retention / NRR.
- Show / booked call rate for lead gen flows.
Required experience & skills
- 4+ years in growth, performance or digital marketing, preferably with B2C subscription, courses or creator-led digital businesses.
- Proven experience building or optimising landing pages and funnel assets quickly in Webflow.
- Strong paid media experience: creative briefing, copy, account structure and optimisation.
- Practical knowledge of experimentation frameworks and A/B or multivariate testing.
- Excellent analytics skills.
- Experience with marketing automation and CRM tools such as Klaviyo.
- Strong copywriting skills and content ops experience.
- Highly organised and able to manage multiple brands and projects at pace.
- A data-first mindset: you use market signals and customer feedback to form strategy and prioritise work.
Nice to have
- Experience with MS Clarity, Google Analytics, Webflow, Zapier, Klaviyo, Meta Ads Manager, Foreplay.
- Background in low-ticket lead gen + ascension models.
- Experience managing $20K–50K+ per month ad spends.
The kind of person we're looking for
- A builder, not just a strategist: ships fast, iterates quickly and fixes live.
- Data-first and outcomes-focused: brings insight-driven proposals, not opinions.
- Ruthless QA and calm under pressure during launches.
- Excellent communicator and collaborator across product, creative and commercial teams.
- Curious, resilient and proud of high-quality output.
- Someone comfortable operating across a portfolio of clients.
How we work & reporting
Reports to Director of Growth Marketing. Partners closely with Product, Commercial, Customer Success and Creative. Fast-moving, metrics-driven culture with autonomy to run sprints and an expectation to document learnings and scale winners.
Performance & growth path
Performance is tied to qualified leads, conversion quality, booked revenue and funnel velocity. This role is foundational; high performers will build and lead a specialist growth team as revenue scales.
Growth Marketing Manager in London employer: Genflow
At Genflow, we pride ourselves on being an innovative and dynamic employer that fosters a collaborative work culture where creativity thrives. Our team enjoys a range of benefits including flexible working arrangements, professional development opportunities, and the chance to work with leading brands in the digital space. Located in a vibrant area, we offer a stimulating environment that encourages growth and meaningful contributions to the success of our clients.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and engage on social media. We can’t stress enough how valuable personal connections can be in landing that Growth Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work, especially any successful funnels or campaigns you've managed. This is your chance to demonstrate your hands-on experience and data-driven mindset.
✨Tip Number 3
Prepare for interviews like a pro! Research Genflow, understand their brands, and come armed with ideas on how you can optimise their funnels. We want to see your passion and knowledge shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to dive into the fast-paced world of creator brands.
We think you need these skills to ace Growth Marketing Manager in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for growth marketing shine through! We want to see that you’re genuinely excited about the role and the impact you can make at Genflow.
Tailor Your Experience:Make sure to highlight your relevant experience in growth marketing, especially with digital products. We love seeing how your past roles have prepared you for this hands-on position, so don’t hold back!
Be Data-Driven:Since we’re all about data at Genflow, include specific metrics or results from your previous work. Show us how you've used data to drive decisions and improve outcomes – it’ll really make your application stand out!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you get all the latest updates from us. Plus, it shows you’re keen on joining the team!
How to prepare for a job interview at Genflow
✨Know Your Funnels
Make sure you understand the full-funnel growth process, especially for digital products. Be ready to discuss how you've previously optimised landing pages and created effective customer journeys. Bring examples of your work that demonstrate your ability to turn ideas into revenue-generating funnels.
✨Data is Your Best Friend
Familiarise yourself with key metrics like CPL, CAC, and LTV. During the interview, be prepared to talk about how you've used data to inform your marketing strategies and decisions. Show them you can analyse market signals and customer feedback to create actionable insights.
✨Show Off Your Speed
Genflow values rapid execution, so highlight your ability to deliver high-quality work under tight deadlines. Share specific examples of projects where you’ve turned concepts into live assets within 24-48 hours. This will demonstrate your hands-on approach and agility in a fast-paced environment.
✨Experimentation Mindset
Discuss your experience with A/B testing and multivariate experiments. Be ready to share how you've documented learnings and scaled successful strategies. This shows that you're not just a builder but also someone who thrives on experimentation and continuous improvement.
