At a Glance
- Tasks: Lead commercial strategy and growth for innovative digital products.
- Company: Join a dynamic team at Genflow, shaping the future of digital education.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and measurable outcomes.
- Why this job: Make a real impact by crafting strategies that drive revenue and customer engagement.
- Qualifications: 6+ years in commercial strategy with a focus on digital products.
The predicted salary is between 80000 - 120000 € per year.
This senior cross-portfolio role owns commercial strategy and growth design for Genflow's digital product businesses: courses, paid communities, paid mentorships, cohort and evergreen accelerators, masterminds, online events, and associated back-end offers. You will review data, market signals and customer feedback to define what problems to solve, design the strategic commercial plan (pricing, offer architecture, funnel ecosystems) and translate that plan into prioritised roadmaps and executable briefs for Delivery and Growth teams. You will be a senior commercial lead to clients and the business, accountable for shaping roadmaps, defining economics and ensuring execution drives sustainable revenue.
Mission
Craft commercially robust product ecosystems and pricing that maximise lifetime value and margin, by combining rigorous analysis of unit economics and customer insight with practical playbooks for offers, funnels and promotions.
Core responsibilities
- Commercial strategy and offer architecture: define pricing, packaging and funnel ecosystems for digital products (free > low‐ticket > order bumps > upsell > back‐end premium offers), including cohort vs evergreen strategies and bundling/ascension logic.
- Data‐led problem framing: review funnel data, unit economics, market dynamics and qualitative customer feedback to prioritise strategic opportunities and design hypotheses to test.
- Pricing ownership: set pricing architecture, discount rules, price tests, and elasticity experiments across launches and evergreen funnels.
- Unit economics and modelling: build and maintain models that clarify CAC, contribution margin, payback period and LTV; use these to set advertising budgets, ROAS targets and commercial guardrails.
- Back‐end ecosystems: design and optimise multi‐step ascension paths and retention mechanics (subscription models, replenishment/recurring, cohort‐based reactivation, community hooks).
- Product insight & demand shaping: mine customer and audience insight, surveys, support tickets and customer interviews to create topic/angle recommendations, winning lead magnets and product roadmap inputs.
- Portfolio strategy & roadmaps: act as senior commercial lead across a portfolio of clients (outside of pod system), produce monthly roadmaps and strategic briefs, and prioritise initiatives across brands.
- Client engagement: join client calls on a monthly basis to present the roadmap, commercial plan and recommended activations; translate client goals into measurable roadmaps.
- Handoffs & briefs: create clear, executable briefs for Growth, Creative and Delivery teams, including success metrics, instrumentation requirements, UX/copy guidance and launch discipline.
- Partner with Growth Marketing leads: align on funnel optimisations, landing pages, messaging, testing plans and CRO work; ensure experiments map back to commercial hypotheses.
- Testing & experimentation governance: define experiment frameworks (A/B, price tests, cohort experiments), oversee execution, evaluate results and scale winners.
- Reporting & governance: own monthly commercial KPIs, dashboards, and business reviews that tie offer performance to revenue and margin.
Outcomes: first 90 days
- Complete commercially‐focused audit across assigned brands: key funnel metrics, existing offers, pricing and unit economics.
- Deliver a prioritised 3‐month commercial roadmap for each assigned brand including clear tests, pricing changes and rollout plan.
- Implement or refine unit economics templates and dashboards that map CAC > LTV > payback for core offers.
Outcomes: 6‐12 months
- Measurable improvement in portfolio‐level commercial metrics: increased ARPU / attach rate, improved CAC payback, improved conversion on upsells and higher LTV cohorts.
- Running library of documented, repeatable monetisation playbooks used across brands.
- Scalable handoff process between Commercial, Growth and Delivery that reduces time‐to‐launch and improves experiment velocity.
- Trusted dashboards and reporting informing leadership budget allocation and product roadmap decisions.
Core metrics you will own
- Customer lifetime value (LTV) and retention cohorts.
- Attach rates on order bumps/upsells and average order value (AOV).
- Conversion rates at purchase, onboarding activation, upsell, and rebill.
- Revenue attributable to designed offers and back‐end ecosystems.
- Show/booked rate for events and calls (where applicable).
Required experience and skills
- Senior commercial/strategy experience (6+ years), with at least 3 years owning pricing, offers, or monetisation for digital products (courses, communities, masterminds, cohort/evergreen offers).
- Demonstrable experience designing and testing pricing architecture and back‐end ascension funnels with measurable business outcomes.
- Strong quantitative skills: comfortable building and owning unit‐economics models, cohort analysis and forecasting; fluency with spreadsheet modelling and report tooling.
- Excellent product and commercial judgment: able to convert customer feedback and market insight into product topics, angles, and monetisation moves.
- Hands‐on experience translating strategy into clean briefs for Growth/Delivery teams, and the discipline to QA launches.
- Strong stakeholder management: experience advising senior clients or leadership and running client‐facing commercial reviews.
- Solid familiarity with funnel tooling and analytics: Webflow/ClickFunnels/other LP builders, GA4, Hotjar/Clarity, GTM, UTM hygiene and CRM flows (Klaviyo, etc.).
- Excellent written and verbal communication: can present strategy and financial tradeoffs clearly.
- Bias for action: deploys pragmatic experiments and scales winners fast.
Nice‐to‐have
- Experience in the creator economy, edtech, coaching or agency/portfolio models.
Director Commercial Growth in London employer: Genflow
Genflow is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the digital product space. With a strong emphasis on employee growth, we offer comprehensive training and development opportunities, alongside a collaborative environment that encourages creativity and strategic thinking. Located in a vibrant area, our team enjoys a flexible work-life balance and the chance to engage with a diverse portfolio of clients, making every day both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Director Commercial Growth in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Know their market position and be ready to discuss how you can contribute to their growth strategy.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, highlight specific projects where you’ve driven commercial success or improved metrics.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Director Commercial Growth in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Director Commercial Growth role. Highlight your experience in commercial strategy and growth design, and don’t forget to mention any relevant data analysis skills you have!
Showcase Your Achievements:When detailing your past roles, focus on specific achievements that demonstrate your ability to drive revenue and shape commercial strategies. Use numbers and metrics where possible to make your impact clear.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and ensure your key points stand out. This will help us quickly see how you fit the role.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Genflow
✨Know Your Numbers
As a Director of Commercial Growth, you'll need to be comfortable with data. Brush up on your unit economics, customer lifetime value (LTV), and conversion rates. Be ready to discuss how you've used these metrics in past roles to drive growth and make strategic decisions.
✨Showcase Your Strategic Thinking
Prepare to talk about your experience in designing commercial strategies and pricing architectures. Think of specific examples where you’ve successfully defined a roadmap or prioritised initiatives that led to measurable improvements in revenue or customer engagement.
✨Engage with Client Scenarios
Since client engagement is key, practice discussing how you would present a commercial plan to clients. Use role-play to simulate client calls, focusing on how you would translate their goals into actionable roadmaps and success metrics.
✨Demonstrate Your Experimentation Mindset
Be ready to share examples of how you've implemented testing frameworks in previous roles. Discuss specific experiments you've run, the outcomes, and how you scaled successful initiatives. This will show your bias for action and ability to adapt based on data.
