At a Glance
- Tasks: Lead commercial strategy and growth for innovative digital products in a fast-paced environment.
- Company: Join Genflow, the leading creator agency transforming brands across various industries.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic role with a focus on experimentation and measurable outcomes.
- Why this job: Shape the future of digital products and make a real impact in the creator economy.
- Qualifications: 6+ years in commercial strategy with strong analytical and stakeholder management skills.
The predicted salary is between 80000 - 100000 £ per year.
Genflow is the world’s leading creator agency - building, launching and scaling creator-first brands across fitness, fashion, beauty, nutrition, wellness, education and productivity. We manage 65+ creator brands and deliver consulting and done-for-you services across digital products and back-end funnel ecosystems. We move fast, experiment relentlessly and value senior operators who design commercial systems and translate insight into revenue.
Role overview
This senior cross-portfolio role owns commercial strategy and growth design for Genflow’s digital product businesses: courses, paid communities, paid mentorships, cohort and evergreen accelerators, masterminds, online events, and associated back-end offers. You will review data, market signals and customer feedback to define what problems to solve, design the strategic commercial plan (pricing, offer architecture, funnel ecosystems) and translate that plan into prioritised roadmaps and executable briefs for Delivery and Growth teams. You will be a senior commercial lead to clients and the business, accountable for shaping roadmaps, defining economics and ensuring execution drives sustainable revenue.
Mission
Craft commercially robust product ecosystems and pricing that maximise lifetime value and margin, by combining rigorous analysis of unit economics and customer insight with practical playbooks for offers, funnels and promotions.
Core responsibilities
- Commercial strategy and offer architecture: define pricing, packaging and funnel ecosystems for digital products (free > low-ticket > order bumps > upsell > back-end premium offers), including cohort vs evergreen strategies and bundling/ascension logic.
- Data-led problem framing: review funnel data, unit economics, market dynamics and qualitative customer feedback to prioritise strategic opportunities and design hypotheses to test.
- Pricing ownership: set pricing architecture, discount rules, price tests, and elasticity experiments across launches and evergreen funnels.
- Unit economics and modelling: build and maintain models that clarify CAC, contribution margin, payback period and LTV; use these to set advertising budgets, ROAS targets and commercial guardrails.
- Back-end ecosystems: design and optimise multi-step ascension paths and retention mechanics (subscription models, replenishment/recurring, cohort-based reactivation, community hooks).
- Product insight & demand shaping: mine customer and audience insight, surveys, support tickets and customer interviews to create topic/angle recommendations, winning lead magnets and product roadmap inputs.
- Portfolio strategy & roadmaps: act as senior commercial lead across a portfolio of clients (outside of pod system), produce monthly roadmaps and strategic briefs, and prioritise initiatives across brands.
- Client engagement: join client calls on a monthly basis to present the roadmap, commercial plan and recommended activations; translate client goals into measurable roadmaps.
- Handoffs & briefs: create clear, executable briefs for Growth, Creative and Delivery teams, including success metrics, instrumentation requirements, UX/copy guidance and launch discipline.
- Partner with Growth Marketing leads: align on funnel optimisations, landing pages, messaging, testing plans and CRO work; ensure experiments map back to commercial hypotheses.
- Testing & experimentation governance: define experiment frameworks (A/B, price tests, cohort experiments), oversee execution, evaluate results and scale winners.
- Reporting & governance: own monthly commercial KPIs, dashboards, and business reviews that tie offer performance to revenue and margin.
Outcomes: first 90 days
- Complete commercially-focused audit across assigned brands: key funnel metrics, existing offers, pricing and unit economics.
- Deliver a prioritised 3-month commercial roadmap for each assigned brand including clear tests, pricing changes and rollout plan.
- Implement or refine unit economics templates and dashboards that map CAC -> LTV -> payback for core offers.
Outcomes: 6-12 months
- Measurable improvement in portfolio-level commercial metrics: increased ARPU / attach rate, improved CAC payback, improved conversion on upsells and higher LTV cohorts.
- Running library of documented, repeatable monetisation playbooks used across brands.
- Scalable handoff process between Commercial, Growth and Delivery that reduces time-to-launch and improves experiment velocity.
- Trusted dashboards and reporting informing leadership budget allocation and product roadmap decisions.
Core metrics you will own
- Customer lifetime value (LTV) and retention cohorts.
- Attach rates on order bumps/upsells and average order value (AOV).
- Conversion rates at purchase, onboarding activation, upsell, and rebill.
- Revenue attributable to designed offers and back-end ecosystems.
- Show/booked rate for events and calls (where applicable).
Required experience and skills
- Senior commercial/strategy experience (6+ years), with at least 3 years owning pricing, offers, or monetisation for digital products (courses, communities, masterminds, cohort/evergreen offers).
- Demonstrable experience designing and testing pricing architecture and back-end ascension funnels with measurable business outcomes.
- Strong quantitative skills: comfortable building and owning unit-economics models, cohort analysis and forecasting; fluency with spreadsheet modelling and report tooling.
- Excellent product and commercial judgment: able to convert customer feedback and market insight into product topics, angles, and monetisation moves.
- Hands-on experience translating strategy into clean briefs for Growth/Delivery teams, and the discipline to QA launches.
- Strong stakeholder management: experience advising senior clients or leadership and running client-facing commercial reviews.
- Solid familiarity with funnel tooling and analytics: Webflow/ClickFunnels/other LP builders, GA4, Hotjar/Clarity, GTM, UTM hygiene and CRM flows (Klaviyo, etc.).
- Excellent written and verbal communication: can present strategy and financial tradeoffs clearly.
- Bias for action: deploys pragmatic experiments and scales winners fast.
Nice-to-have
- Experience in the creator economy, edtech, coaching or agency/portfolio models.
Commercial Growth Director employer: Genflow
Genflow is an exceptional employer, offering a dynamic work environment where innovation and creativity thrive. As a leader in the creator economy, we provide our employees with unparalleled opportunities for professional growth, collaboration with top-tier clients, and the chance to shape the future of digital products. Our culture values experimentation and agility, ensuring that every team member can contribute meaningfully to our mission while enjoying a supportive atmosphere that fosters both personal and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Growth Director
✨Get to Grips with Data Visualisation Tools
If you're aiming for a full-time role in business intelligence, brush up on your skills with popular data visualisation tools like Tableau or Power BI. Showcasing projects where you've transformed raw data into clear visual insights can give you a real edge.
✨Join Local Business Intelligence Meetups
Look for local business intelligence meetups or analytics conferences in your area. These events are not just great for learning but also for networking with industry professionals who could lead you to opportunities at companies like Genflow!
✨Engage with Online BI Communities
Join online forums or communities focused on business intelligence—think LinkedIn groups, Reddit threads, or even dedicated Slack channels. Engage actively by sharing your insights and asking questions; this can help you build visibility and connect with potential employers.
✨Leverage Your University’s Career Support
If you're a recent graduate, definitely tap into your university's career services. Many have connections with companies in need of full-time BI specialists, and they can guide you on how to pitch yourself effectively—don't miss out on that!
We think you need these skills to ace Commercial Growth Director
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Genflow, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Genflow
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with Genflow’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
