At a Glance
- Tasks: Drive sales growth by converting leads and building relationships in France and Germany.
- Company: Join Genetec, a global leader in innovative security technology.
- Benefits: Competitive salary, dynamic work environment, and opportunities for career advancement.
- Other info: Collaborative culture focused on innovation and long-term success.
- Why this job: Be at the forefront of commercial expansion in key European markets.
- Qualifications: Fluent in French and German with B2B sales experience.
The predicted salary is between 35000 - 45000 £ per year.
Genetec is a global leader in physical security technology, trusted by thousands of organisations worldwide — from airports and cities to hospitals and critical infrastructure.
Our open‑platform solutions are reshaping how the world approaches safety, operations, and data intelligence.
With a culture built on innovation, collaboration, and long‑term thinking, Genetec is a place where ambitious sales professionals build careers — not just pipelines.
About the Role
As an SDR covering France and Germany, you will be at the front line of Genetec’s commercial expansion in EMEA.
Based in London with a 3‑day a week office expectation, you will convert inbound leads into qualified meetings and build outbound pipeline across two of Europe’s most strategically important markets.
You will work closely with the marketing and sales teams, engaging enterprise prospects, building relationships with key decision‑makers, and helping Genetec win new business across the region.
Responsibilities
- Research and identify potential clients and key decision‑makers across French and German enterprise accounts, building targeted prospect lists by vertical, company size, and buying signals.
- Conduct inbound and outbound prospecting via cold calling, email, and Linked In.
- Leverage tools including Linked In Sales Navigator, Outreach, and Zoom Info to identify, sequence, and engage prospects at scale.
- Act as a strategic partner to France and Germany Account Executives and the EMEA Marketing team, aligning on campaigns, ABM targets, and local events.
- Exceed daily, monthly, quarterly, and annual pipeline metrics aligned to France and Germany revenue targets.
Qualifications
- Strong interpersonal and relationship‑building skills, with fluency in French and German professional contexts.
- Proactive problem‑solver who takes initiative without waiting for direction.
- Curious, coachable, and motivated — actively seeks and acts on feedback.
- Professional and adaptable across both formal and informal business environments.
- Experience in a B2B sales or lead generation role, with inbound prospecting experience required and outbound prospecting experience strongly preferred.
- Proven track record in a metrics‑driven environment — comfortable owning activity and conversion targets.
- Targets & Language
- French and German — native or full professional proficiency (written and spoken).
- Essential English — professional proficiency.
- #J-18808-Ljbffr
Sales Development Representative - France & DACH in London employer: Genetec
Genetec is an exceptional employer that champions open communication, creativity, and continuous learning, fostering a vibrant work culture where employees can thrive in their unique career paths. With a strong commitment to employee well-being, evidenced by an impressive Internal Engagement Survey score of 4.4/5, Genetec offers ample opportunities for professional growth and development, particularly in the dynamic field of security solutions. Located in the UK, this role provides a chance to engage with diverse industry partners and contribute to meaningful projects that protect everyday lives.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Development Representative - France & DACH in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Development Representative - France & DACH at Genetec, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Genetec. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Development Representative - France & DACH. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Development Representative - France & DACH in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Genetec:When writing your cover letter, make sure to tailor your message specifically for Genetec. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Genetec
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Genetec that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Genetec that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Genetec’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
