At a Glance
- Tasks: Generate sales pipeline and engage with enterprise customers across the UK & Ireland.
- Company: Join Genesys, a global leader in AI-driven customer experience technology.
- Benefits: Competitive pay, performance incentives, and clear career progression opportunities.
- Other info: Work in a dynamic environment with opportunities for growth and collaboration.
- Why this job: Make an impact in a collaborative team while building your career in SaaS sales.
- Qualifications: 2-3 years in sales or BDR roles, strong communication skills, and a proactive mindset.
The predicted salary is between 30000 - 40000 £ per year.
Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.
We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
Department: Sales Development – EMEA
Reports to: BDR Manager – EMEA
Role Overview
We are seeking a commercially focused and driven Business Development Representative (BDR) to support pipeline growth across the UK & Ireland (UKI) region. This role is responsible for generating pipeline through a mix of inbound and outbound activities, engaging enterprise and mid-market accounts, and working closely with Account Executives and cross-functional teams to support revenue growth.
We are looking for a mature and motivated sales professional with 2–3 years of experience who is confident engaging stakeholders, takes ownership of their pipeline, and is ready to build a long-term career in enterprise SaaS sales. Candidates should be based within reasonable proximity to London and able to attend the office as needed for collaboration, team sessions, and in-person engagement.
Key Responsibilities
- Generate pipeline across the UKI region through a combination of outbound prospecting and inbound lead follow-up
- Identify, research, and engage prospective customers across enterprise and mid-market accounts
- Qualify marketing-generated leads into high-quality sales opportunities
- Partner with Account Executives to support account research, outreach strategies, and territory development
- Collaborate with Marketing on campaigns, events, and follow-up execution
- Work cross-functionally with Sales, Customer Success, and Channel teams to identify new opportunities
- Communicate the value of Genesys' cloud and CX solutions aligned to customer needs and business challenges
- Maintain accurate activity tracking, pipeline updates, and reporting in Salesforce
- Meet and exceed KPIs related to meetings booked, pipeline generated, and opportunity conversion
Skills & Qualifications
- 2–3 years of experience in a BDR, SDR, or sales-related role within SaaS, CX, or technology environments
- Demonstrated ability to generate pipeline through outbound prospecting
- Strong communication skills with the ability to engage confidently with stakeholders
- Mature, professional, and commercially aware mindset
- Highly organized with strong time-management and prioritization skills
- Experience using Salesforce, LinkedIn Sales Navigator, or similar tools preferred
- Collaborative approach with the ability to work across multiple teams
- Based within commuting distance of London and able to attend the office when required
Join a global leader in AI-driven customer experience technology. Build your career within a high-performing UKI sales organization. Competitive compensation with performance-based incentives. Clear progression opportunities into Senior BDR and Account Executive roles. Collaborative, inclusive, and results-driven team environment.
Business Development Representative in London employer: Genesys
At Genesys, we pride ourselves on being an exceptional employer, offering a flexible-first culture that empowers our nearly 7,000 global employees to thrive in their roles. With a strong focus on professional growth through mentorship and leadership development, we provide unique benefits such as paid volunteer time and well-being resources, ensuring our team members can recharge and give back. Recognised as a Great Place to Work in 17 countries, we foster an inclusive environment where 94% of our employees take pride in being part of the Genesys family.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Representative in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Business Development Representative at Genesys, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Genesys. Tailor your message to explain why you’re drawn to them and how you can contribute as a Business Development Representative. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Business Development Representative in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Genesys:When writing your cover letter, make sure to tailor your message specifically for Genesys. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Genesys
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Genesys that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Genesys that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Genesys’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
