At a Glance
- Tasks: Lead exciting digital marketing campaigns and drive engagement across multiple channels.
- Company: Join Genesys, a global leader in AI-powered customer experience solutions.
- Benefits: Enjoy flexible working, professional growth opportunities, and well-being resources.
- Other info: Collaborate with a diverse team and enjoy a culture of innovation.
- Why this job: Make an impact in the AI era while having fun with a dynamic team.
- Qualifications: 5+ years in B2B digital marketing with strong campaign management skills.
The predicted salary is between 50000 - 65000 £ per year.
Be the one building AI-powered experiences where they matter most. At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.
The Digital Marketing Manager for the North, which currently includes UK&I, Nordics and the Benelux region, is responsible for planning, executing, optimizing, and reporting on digital marketing programs that drive account engagement, pipeline growth, and revenue. The role combines hands-on campaign execution with program management, budget oversight, performance tracking, and cross-functional collaboration to deliver integrated marketing activities aligned with sub-regional priorities and global initiatives. A key focus is supporting local Account-Based Engagement (ABE) programs, demand generation, customer engagement, and measurable business outcomes.
The ideal candidate is creative and both operationally strong and commercially driven, with clear accountability for lead generation, account engagement, pipeline contribution, marketing ROI, and overall business impact. The candidate should understand how to manage the full buyer journey, working closely with Field Marketing to optimize overall campaign flows and shift focus from generic to personalised campaigns that resonate with ICP and target persona within buying groups.
This position offers opportunities for candidates based in, or around, London. You will join a great marketing team who together focuses on achieving great results, while making sure they also have fun along the way.
What You’ll Do:- Manage end-to-end digital marketing programmes and initiatives, ensuring alignment with regional business priorities, ABE strategies, and revenue objectives.
- Own programme planning, execution, budget allocation, and performance measurement across multiple marketing channels and stakeholder groups.
- Develop and manage content syndication initiatives with external vendors, including programme setup, budget management, lead delivery, performance analysis, and optimisation.
- Plan, launch, and analyse paid social programmes through LinkedIn Campaign Manager to drive targeted engagement, brand awareness, and demand generation outcomes.
- Lead the production and delivery of webinar programmes, including Zoom event management, Salesforce campaign configuration, registration workflows, promotional activity, stakeholder coordination, and post-event reporting.
- Collaborate with external agencies and vendors on strategic marketing projects, including content development, asset creation, lead generation activities, and programme execution.
- Partner with Marketing Automation teams to design and execute email nurture programmes, drip campaigns, and lead engagement journeys that support pipeline progression.
- Provide digital marketing leadership and support for Account-Based Engagement (ABE) initiatives, contributing to targeted account strategies and engagement plans.
- Deliver digital marketing support across multiple sub-regions, ensuring consistent programme execution while adapting to local market requirements.
- Act as a digital marketing partner to cross-functional teams, including Customer Success, Business Development, and Sales stakeholders, providing strategic and tactical support for business initiatives.
- Manage the creation and maintenance of digital assets and landing pages using WordPress, supporting events, webinars, and broader marketing programmes.
- Monitor programme performance through analytics and reporting tools, translating data into actionable insights and recommendations for continuous improvement.
- Manage relationships with internal stakeholders and external suppliers to ensure programmes are delivered on time, within budget, and against agreed objectives.
- Oversee marketing spend and programme budgets, ensuring effective allocation of resources, cost management, and return on investment.
- 5+ years in B2B digital marketing (preferably in SaaS or enterprise tech)
- Strong experience across: Paid media (LinkedIn, Google, programmatic), Email marketing and automation, Content syndication and demand generation, Account engagement strategies
- Proven ability to manage regional campaigns (if possible across multiple markets)
- Strong commercial mindset with ability to connect marketing activity to pipeline outcomes
- High attention to detail and structure, with strong operational execution skills
- A creative digital mindset
- Technical Expertise in Salesforce CRM (SFDC), WordPress, CMS, 6sense, Taxi for Email, LinkedIn Campaign Manager, Tableau, Zoom (webinar), ChatGPT
- Campaigns are consistently optimised and delivering against pipeline targets
- Budgets are fully utilised with minimal under/overspend
- Regional programs are executed with local relevance while aligned to global strategy
- Strong collaboration with agency partners, resulting in improved campaign performance and efficient execution across all digital channels
- Clear visibility into performance, with data-driven decision making
- AI at enterprise scale – Build, support and operate AI-powered technology used by more than 8,000 organizations worldwide. 150+ new AI features were released in the last fiscal year.
- A flexible-first culture – Join a global team of nearly 7,000 employees with flexible ways of working designed to help people do their best work.
- Growth in the AI era – Build future-ready skills through mentorship, learning programs, leadership development and education support.
- Time to recharge and give back – Benefits include paid volunteer time, August Free Fridays, well-being resources and regionally tailored programs for employees and their families.
- Recognized globally – Genesys is Great Place to Work certified in 17 countries and 94% of employees are proud to tell others they work at Genesys.
Learn more about our culture, AI innovation and sustainability commitments through our Careers site and Sustainability Report.
What Happens After You Apply:After you apply, here's what you can typically expect: Our Talent Acquisition team reviews your application with the hiring team. A Talent Acquisition Partner will review your application and, if your background is aligned, schedule a Zoom interview. Next, you'll meet the hiring manager and other members of the interview team. We aim to keep the process focused and respectful of your time, with no more than five interviews in most cases. After interviews are complete, our team will follow up with the final steps. Every application is reviewed by a person. Response times may vary by role and location, but our team will keep you informed throughout the process.
Stay Connected:Stay connected to learn more about how we're applying AI to customer and employee experience challenges and get notified when relevant opportunities become available.
About Genesys:Genesys empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys CloudTM is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.
Reasonable Accommodations:If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com. You can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email. This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation—such as application follow-ups or resume submissions—may not receive a response.
Genesys is an equal opportunity employer committed to fairness in the workplace.Digital Marketing Manager - North employer: Genesys
Genesys is an exceptional employer, offering a flexible-first culture that empowers employees to thrive in their roles while building AI-powered experiences for over 8,000 organizations globally. Based in London, the Digital Marketing Manager will benefit from a collaborative work environment that prioritises personal growth through mentorship and learning opportunities, alongside unique perks like paid volunteer time and well-being resources. With a strong commitment to employee satisfaction, Genesys has been recognised as a Great Place to Work in 17 countries, making it an ideal choice for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager - North
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Genesys and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Genesys are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Genesys on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Genesys. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager - North
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Genesys. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Genesys:Show us that you’ve done your homework! In your application, briefly mention what you admire about Genesys’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Genesys
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Genesys will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Genesys, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
