National Accounts Manager

National Accounts Manager

Full-Time 47250 - 57750 £ / year (est.) No working from home possible
Genesis Crafty

At a Glance

  • Tasks: Drive sales growth and build strong relationships with national retailers.
  • Company: Join Genesis Bakery, an award-winning business with a rich heritage.
  • Benefits: Competitive salary, career development, and a chance to shape the future of our brand.
  • Other info: Exciting opportunity for strategic thinkers who love building customer connections.
  • Why this job: Be a key player in expanding our presence across the UK and Ireland.
  • Qualifications: Experience in national account management, preferably in FMCG or food.

The predicted salary is between 47250 - 57750 £ per year.

Genesis Bakery is an established, award-winning bakery business with a proud heritage dating back to 1968. With an annual turnover in excess of £20m and a workforce of over 200 people, our products are sold in more than 500 stores across Northern Ireland, as well as through some of the UK’s largest and most prestigious retailers.

We are now excited to introduce a brand-new opportunity within our growing Sales team for a National Accounts Manager. This is a key commercial role, ideal for a strategic, self-motivated and commercially focused individual who can build strong customer relationships, identify growth opportunities and help expand our presence across the UK and Ireland.

The successful candidate will:

  • Develop and deliver strategic sales plans across national retail and foodservice accounts.
  • Manage and grow key customer relationships.
  • Identify new business opportunities and negotiate pricing, promotional activity and contract terms in line with company objectives.
  • Monitor market trends, competitor activity and customer feedback.
  • Work closely with NPD, marketing, production and technical teams to deliver tailored customer solutions.

We are looking for someone with proven experience in national account management, preferably within the FMCG or food industry. You will have strong commercial acumen, excellent negotiation and communication skills, the ability to analyse data and translate insight into action, and confidence presenting sales reports, forecasts and performance updates to senior management.

A degree in Business Administration or a related field is desirable, although equivalent relevant professional experience will also be considered. A full UK driving licence and willingness to travel nationally are essential.

This is an excellent opportunity to take ownership of a new role and play a central part in the continued growth of Genesis Bakery. To apply for this role, please complete the application form on or before 24th August 2026. If you have any queries please contact a member of the HR Team. Genesis Bakery is an Equal Opportunities Employer.

National Accounts Manager employer: Genesis Crafty

Genesis Bakery is an exceptional employer, offering a dynamic work environment in Magherafelt where innovation and collaboration thrive. With a strong commitment to employee development, we provide ample growth opportunities and foster a culture that values teamwork and creativity. Join us to be part of a proud heritage and contribute to our exciting journey in the bakery industry, while enjoying competitive benefits and a supportive workplace.

Genesis Crafty

Contact Details:

Genesis Crafty Recruitment Team

We think you need these skills to ace National Accounts Manager

National Account Management
Strategic Sales Planning
Customer Relationship Management
Business Development
Negotiation Skills
Market Trend Analysis
Competitor Analysis