At a Glance
- Tasks: Lead demand generation efforts to fuel growth across the US, UK, and EU.
- Company: Genesis AHC is revolutionising healthcare with innovative software solutions.
- Benefits: Flexible hybrid work, competitive salary, and opportunities for professional growth.
- Other info: Join a dynamic team focused on AI-driven marketing strategies.
- Why this job: Make a real impact in healthcare while driving marketing innovation.
- Qualifications: 7+ years in B2B demand generation with strong HubSpot and SEO skills.
The predicted salary is between 70000 - 90000 £ per year.
Location: London, UK; Cork, Ireland (hybrid, 2 to 3 days in office); or Remote, US (East Coast preferred)
Reports to: VP Marketing
Employment type: Full-time, permanent
About Genesis AHC
Genesis is on a mission to deliver significant financial, operational, and clinical benefits to hospital systems and NHS Trusts through a software platform for complete clinical traceability. We track the movement of care-critical supplies, implants, and equipment from the supplier all the way to the patient bedside, and turn that data into measurable outcomes: revenue captured, waste eliminated, never events prevented, clinician time returned to care.
Why This Role Matters
Your primary mandate is simple: build the pipeline that fuels Genesis AHC’s growth across the US, UK, and EU. We sell complex, high-value software into hospital systems, NHS Trusts, and private hospital groups, and marketing generated pipeline is critical to our growth. This role is directly accountable for:
- Pipeline generation: hitting the quarterly and annual sourced and influenced pipeline number the executive team commits to the board
- Pipeline quality: ensuring opportunities are in-ICP, well-qualified, and convert at healthy rates through to closed-won
- Pipeline efficiency: defending CAC, payback, and marketing-sourced win rate as we scale spend
- Pipeline coverage: making sure every region and every named target account has the right air cover and lifecycle motion behind it
- Setting the AI-first operating model: that lets a small team produce outsized pipeline results
What You Will Own
- Lifecycle Marketing and Marketing Operations (HubSpot): You are the architect and operator of HubSpot and the lifecycle programs that run on it.
- Paid Media and Account-Based Marketing: You own paid acquisition end to end, with LinkedIn and ABM as the spearhead.
- SEO and Answer Engine Optimization (AEO): You stand up and own organic discoverability for the new consolidated brand, in both classic search and AI answer surfaces.
- Web, Landing Pages, and Conversion: You build, ship, and optimize the pages that convert traffic into pipeline.
- UK and Ireland Field Marketing, Events, and Regional Messaging: You provide hands‑on demand support for our UK and Ireland go‑to‑market, partnering with sales and brand on the events and messaging that build pipeline in‑region.
- Analytics, Reporting, and Attribution: You set up and own the measurement layer for everything above.
- AI-First Operating Model (Non‑Negotiable): This is the differentiator for the role and the function.
What You Bring
- Required: 7 or more years in B2B demand generation, with at least 2 years leading the function
- Deep, hands‑on HubSpot expertise (architecture, workflows, reporting, integrations), not just oversight
- Proven LinkedIn paid and ABM results, with specific numbers, audiences, and budgets you can speak to
- Modern SEO expertise (technical, content, link strategy) plus a credible point of view on AEO
- Hands‑on ability to build and ship landing pages (CMS, basic HTML/CSS, A/B tools like VWO or HubSpot)
- Hands‑on ability to set up your own analytics: GA4, event tracking, attribution, dashboards
- Documented track record of using AI tools to compress timelines and replace manual work
- Strong written communication: you will draft a lot of briefs, plans, and updates
- Experience operating across multiple regions, ideally including US coverage from a UK or IE base
- Experience running a B2B field marketing or events program (hosted dinners, roundtables, conferences) with measurable pipeline outcomes
- Strongly Preferred: Healthcare, health tech, life sciences, or other regulated industry background; familiarity with hospital, NHS Trust, or IDN buying cycles is a plus
- SQL or light scripting (Python, JavaScript) for marketing ops and analytics
How You Work
- Bias to ship, then iterate; allergic to analysis paralysis
- Comfortable owning a number publicly and reporting on it weekly
- Operate independently as an IC now, with the judgment and presence to lead a team
- Strong partner to sales: you understand pipeline is a shared sport
- Curious by default, especially about new tools and channels
Head of Demand Generation employer: Genesis AHC
Genesis AHC is an exceptional employer, offering a dynamic work culture that prioritises innovation and collaboration in the healthcare technology sector. With a strong focus on employee growth, we provide opportunities for professional development and the chance to make a meaningful impact on patient care through our cutting-edge software solutions. Our hybrid work model allows for flexibility, ensuring a healthy work-life balance while being part of a mission-driven team dedicated to transforming healthcare delivery.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Demand Generation
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Leverage LinkedIn to its fullest! Make sure your profile is up-to-date and reflects your skills. Engage with content related to demand generation and share your insights. This will help you get noticed by recruiters and hiring managers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their products and how they fit into the market. Tailor your responses to show how your experience aligns with their needs, especially in pipeline generation and marketing operations.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our mission at Genesis AHC.
We think you need these skills to ace Head of Demand Generation
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Head of Demand Generation role. Highlight your experience with HubSpot, B2B demand generation, and any relevant metrics that showcase your success in previous roles.
Showcase Your AI Skills:Since we’re looking for someone who can operate as an AI-native marketer, don’t forget to mention any tools or strategies you’ve used to leverage AI in your marketing efforts. This will set you apart from other candidates!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use bullet points where possible to make your achievements stand out. We love a well-structured application that’s easy to read!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Genesis AHC
✨Know Your Numbers
For a role like Head of Demand Generation, it's crucial to come prepared with specific metrics from your past experiences. Be ready to discuss your achievements in pipeline generation, CAC, and conversion rates. This shows you understand the importance of data-driven decision-making.
✨Master HubSpot
Since this role requires deep HubSpot expertise, make sure you can talk about your experience with the platform in detail. Discuss how you've designed workflows, managed lead scoring, and maintained data hygiene. If possible, bring examples of successful campaigns you've run using HubSpot.
✨Showcase Your AI Savvy
This position demands an AI-first mindset. Be prepared to share how you've used AI tools in your previous roles to enhance marketing efforts. Whether it's automating workflows or optimising campaigns, demonstrating your familiarity with AI will set you apart.
✨Understand the Market Landscape
Familiarise yourself with the healthcare sector, especially the buying cycles of hospital systems and NHS Trusts. Being able to speak knowledgeably about the industry will show that you're not just a marketer but someone who understands the unique challenges and opportunities in this space.
