At a Glance
- Tasks: Lead demand generation efforts to fuel growth across the US, UK, and EU.
- Company: Genesis AHC is revolutionising healthcare with innovative software solutions.
- Benefits: Flexible hybrid work, competitive salary, and opportunities for professional growth.
- Other info: Join a dynamic team focused on AI-driven marketing and measurable outcomes.
- Why this job: Make a real impact in healthcare while driving cutting-edge marketing strategies.
- Qualifications: 7+ years in B2B demand generation with strong HubSpot and LinkedIn expertise.
The predicted salary is between 80000 - 100000 £ per year.
Location: London, UK; Cork, Ireland (hybrid, 2 to 3 days in office); or Remote, US (East Coast preferred)
Reports to: VP Marketing
Employment type: Full-time, permanent
About Genesis AHC
Genesis is on a mission to deliver significant financial, operational, and clinical benefits to hospital systems and NHS Trusts through a software platform for complete clinical traceability. We track the movement of care-critical supplies, implants, and equipment from the supplier all the way to the patient bedside, and turn that data into measurable outcomes: revenue captured, waste eliminated, never events prevented, clinician time returned to care.
Why This Role Matters
Your primary mandate is simple: build the pipeline that fuels Genesis AHC’s growth across the US, UK, and EU. We sell complex, high-value software into hospital systems, NHS Trusts, and private hospital groups, and marketing generated pipeline is critical to our growth. This role is directly accountable for:
- Pipeline generation: hitting the quarterly and annual sourced and influenced pipeline number the executive team commits to the board
- Pipeline quality: ensuring opportunities are in-ICP, well-qualified, and convert at healthy rates through to closed-won
- Pipeline efficiency: defending CAC, payback, and marketing-sourced win rate as we scale spend
- Pipeline coverage: making sure every region and every named target account has the right air cover and lifecycle motion behind it
- Setting the AI-first operating model: allowing a small team to produce outsized pipeline results
What You Will Own
- Lifecycle Marketing and Marketing Operations (HubSpot): You are the architect and operator of HubSpot and the lifecycle programs that run on it.
- Paid Media and Account-Based Marketing: You own paid acquisition end to end, with LinkedIn and ABM as the spearhead.
- SEO and Answer Engine Optimization (AEO): You stand up and own organic discoverability for the new consolidated brand, in both classic search and AI answer surfaces.
- Web, Landing Pages, and Conversion: You build, ship, and optimize the pages that convert traffic into pipeline.
- UK and Ireland Field Marketing, Events, and Regional Messaging: You provide hands‑on demand support for our UK and Ireland go‑to‑market, partnering with sales and brand on the events and messaging that build pipeline in‑region.
- Analytics, Reporting, and Attribution: You set up and own the measurement layer for everything above.
AI-First Operating Model (Non‑Negotiable)
This is the differentiator for the role and the function. We expect you to operate as an AI-native marketer from day one, not as someone who occasionally uses ChatGPT for first drafts.
What You Bring
- 7 or more years in B2B demand generation, with at least 2 years leading the function
- Deep, hands‑on HubSpot expertise (architecture, workflows, reporting, integrations), not just oversight
- Proven LinkedIn paid and ABM results, with specific numbers, audiences, and budgets you can speak to
- Modern SEO expertise (technical, content, link strategy) plus a credible point of view on AEO
- Hands‑on ability to build and ship landing pages (CMS, basic HTML/CSS, A/B tools like VWO or HubSpot)
- Documented track record of using AI tools to compress timelines and replace manual work
- Strong written communication: you will draft a lot of briefs, plans, and updates
- Experience operating across multiple regions, ideally including US coverage from a UK or IE base
- Experience running a B2B field marketing or events program (hosted dinners, roundtables, conferences) with measurable pipeline outcomes
Strongly Preferred
- Healthcare, health tech, life sciences, or other regulated industry background; familiarity with hospital, NHS Trust, or IDN buying cycles is a plus
- SQL or light scripting (Python, JavaScript) for marketing ops and analytics
How You Work
- Bias to ship, then iterate; allergic to analysis paralysis
- Comfortable owning a number publicly and reporting on it weekly
- Operate independently as an IC now, with the judgment and presence to lead a team
- Strong partner to sales: you understand pipeline is a shared sport
- Curious by default, especially about new tools and channels
Head of Demand Gen - AI-First Growth & Pipeline employer: Genesis AHC
Genesis AHC is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration in the healthcare technology sector. With a strong commitment to employee growth, we provide opportunities for professional development and the chance to make a meaningful impact on patient care through our cutting-edge software solutions. Our hybrid work model allows for flexibility, while our focus on an AI-first approach ensures that you will be at the forefront of industry advancements, making this a truly rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Demand Gen - AI-First Growth & Pipeline
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Leverage LinkedIn to its fullest! Make sure your profile is up-to-date and reflects your skills. Engage with posts related to demand generation and AI marketing. Comment, share, and connect with industry leaders to get noticed.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their products and how they fit into the market. Be ready to discuss how your experience aligns with their goals, especially around pipeline generation and AI-first strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the team at Genesis AHC.
We think you need these skills to ace Head of Demand Gen - AI-First Growth & Pipeline
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Head of Demand Gen role. Highlight your experience in B2B demand generation and any specific achievements that align with our mission at Genesis AHC. We want to see how you can contribute to our growth!
Show Off Your HubSpot Skills:Since this role involves a lot of HubSpot work, don’t hold back on showcasing your expertise. Share examples of how you've designed workflows or managed lifecycle marketing campaigns. We love seeing hands-on experience!
Be Data-Driven:We’re all about analytics here at Genesis AHC. Include metrics and results from your previous roles to demonstrate your impact. Whether it’s pipeline growth or campaign performance, numbers speak volumes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Genesis AHC
✨Know Your Numbers
For a role like Head of Demand Gen, it's crucial to come prepared with specific metrics from your past experiences. Be ready to discuss your achievements in pipeline generation, CAC, and conversion rates. This shows you understand the importance of data-driven decision-making.
✨Master HubSpot and AI Tools
Since this role requires deep HubSpot expertise, brush up on your knowledge of its architecture, workflows, and reporting features. Also, be prepared to discuss how you've used AI tools to enhance marketing efforts. Show them you're not just familiar with these tools but can leverage them effectively.
✨Tailor Your Approach
Understand the nuances of the healthcare market, especially in relation to NHS Trusts and hospital systems. Prepare examples of how you've localised messaging for different regions, particularly between the US and UK. This will demonstrate your ability to adapt strategies based on audience needs.
✨Showcase Your Creative Side
Be ready to discuss your experience with creative testing and landing page optimisation. Bring examples of successful campaigns you've run, including the creative process behind them. This will highlight your ability to think outside the box and drive results through innovative marketing strategies.
