Global Marketing & Growth Lead Job ID: 408359

Genese Solution is a value-driven IT and cybersecurity consulting company headquartered in the United Kingdom, with offices across eleven countries including Nepal, Bangladesh, India, Pakistan, Finland, Australia, Nigeria, Spain, Ireland, and the USA.

The company helps organizations worldwide optimize their IT operations and cost management, harness technology for innovation, and manage IT risk effectively, backed by ISO 27001:2022 certification for information security and compliance.

With deep expertise spanning cloud consulting (as an AWS Premier Tier Partner), cybersecurity, software development, data engineering, AI/ML, and IT consulting, Genese serves a global client base across the EMEA, North America, Africa, and APAC regions—delivering value through project-based delivery, managed services, and flexible staffing to help businesses of all sizes innovate, scale, and stay secure in a fast-evolving digital landscape.

Role Summary

The Global Marketing & Growth Lead is responsible for leading the company's global marketing function to strengthen brand positioning, accelerate business growth, generate qualified business opportunities, and build a scalable marketing capability that supports the company's long-term global expansion.

The role is accountable for developing and executing the company's marketing strategy across three core delivery themes:

Digital Platforms

Build and maintain world-class digital platforms, including the corporate website and social media presence.

Events & Corporate Marketing

Plan, coordinate, and deliver impactful events and marketing campaigns that strengthen the company's brand, customer engagement, and partner ecosystem.

Demand Generation

Develop and execute marketing initiatives that generate qualified leads, accelerate sales pipeline growth, and contribute directly to revenue generation.

Beyond executing marketing initiatives, this role is expected to build a proactive, commercially driven marketing function that continuously identifies opportunities to improve the company's market presence, customer engagement, and business performance.

The Global Marketing & Growth Lead must be capable of operating at a global scale, developing marketing strategies that maintain a consistent global brand while adapting execution to the unique characteristics of each market.

Success in this role requires understanding that every country, region, industry, and customer segment is different and requires a tailored marketing approach to maximise business impact.

This role requires a self-starter who takes ownership, demonstrates initiative, challenges conventional thinking, and proactively introduces new ideas without waiting for direction.

The successful candidate will work closely with regional teams to ensure global marketing strategies are effectively localised, enabling each territory to achieve its business objectives while strengthening the company's overall global presence.

In addition to leading marketing initiatives, the Global Marketing & Growth Lead will be responsible for building and developing a high-performing marketing team through effective resource planning, recruitment, coaching, and continuous capability development.

Key Responsibilities

Digital Platforms & Brand Excellence

Lead the company's digital marketing strategy to establish and maintain a world-class digital presence. Responsibilities include:

• Own and continuously improve the corporate website, including user experience, design, content quality, SEO, and overall performance.
• Develop and execute the company's global digital marketing strategy.
• Manage corporate social media platforms and ensure consistent brand positioning and messaging.
• Develop and oversee content strategies, including blogs, case studies, customer success stories, newsletters, videos, whitepapers, and thought leadership.
• Ensure all digital platforms accurately reflect the company's capabilities, solutions, partnerships, and market positioning.
• Monitor website traffic, search rankings, engagement metrics, and overall digital marketing performance.
• Identify opportunities to continuously improve the company's online presence and customer experience.
• Work closely with designers, developers, and content creators to enhance digital assets and user engagement.
• Events & Corporate Marketing

Lead the planning and execution of marketing events that strengthen the company's brand, customer engagement, partner relationships, and business development efforts.

Responsibilities include

• Develop and manage the annual global events calendar aligned with business priorities.
• Plan and execute conferences, executive roundtables, webinars, seminars, exhibitions, partner events, roadshows, workshops, customer engagement programs, and industry events.
• Coordinate event logistics, budgets, vendors, venues, registrations, stakeholder communications, and post-event activities.
• Develop event marketing campaigns, presentations, promotional materials, and publications.
• Collaborate with regional teams to tailor events for local markets while maintaining global brand consistency.
• Measure event success through attendance, engagement, business opportunities generated, and return on investment.
• Demand Generation & Growth Marketing

Develop integrated marketing programs that generate measurable business opportunities and support sustainable revenue growth. Responsibilities include:

• Design and execute integrated demand generation campaigns across digital marketing, content marketing, email marketing, partner marketing, paid media, webinars, and events.
• Work closely with Business Development and Sales teams to identify target industries, buyer personas, strategic accounts, and regional priorities.
• Develop Account-Based Marketing (ABM) initiatives for priority customers and high-value opportunities.
• Generate Marketing Qualified Leads (MQLs) and support their progression into Sales Qualified Leads (SQLs).
• Develop marketing collateral, presentations, case studies, campaign assets, and sales enablement materials.
• Optimise campaigns using CRM systems, marketing automation platforms, and campaign analytics.
• Continuously identify new opportunities to improve lead generation performance, campaign effectiveness, and marketing ROI.
• Marketing Strategy & Global Enablement

Develop and execute a scalable global marketing strategy that drives business growth, strengthens the company's global brand, and enables regional teams to tailor execution to the unique needs of their markets.

Responsibilities include

• Develop and execute the annual global marketing strategy aligned with the company's business objectives.
• Prepare annual marketing plans, budgets, and resource requirements.
• Establish marketing KPIs and performance dashboards.
• Analyze market trends, customer insights, competitor activities, and emerging technologies.
• Develop scalable global marketing frameworks while enabling regional teams to tailor execution for local market needs.
• Partner with regional leadership to understand market-specific challenges, customer behavior, competitive dynamics, and growth opportunities.
• Recommend strategic initiatives that strengthen the company's market position and commercial performance.
• Ensure marketing investments deliver measurable business outcomes and return on investment.
• Team Leadership & Organisational Development

Build and lead a proactive, commercially focused global marketing function capable of supporting diverse regional business priorities while maintaining a consistent global brand.

Responsibilities include

• Define and continuously evolve the marketing organisational structure.
• Develop the team's capabilities to support the company's long-term global growth strategy.
• Plan marketing resource requirements in line with business growth.
• Lead recruitment, onboarding, coaching, mentoring, and professional development of marketing team members.
• Allocate resources effectively across multiple projects, initiatives, and regions.
• Establish marketing processes, governance, standards, and performance measures.
• Foster a culture of ownership, innovation, accountability, collaboration, and continuous improvement.
• Manage relationships with external agencies, consultants, creative partners, and marketing vendors.
• Key Working Relationships

The Global Marketing & Growth Lead will work closely with

• Executive Leadership
• Global Sales
• Business Development
• Customer Success
• Product & Solution Teams
• Technical & Delivery Teams
• Regional Business Leaders
• Strategic Technology Partners
• External Marketing Agencies and Vendors
• Key Performance Indicators (KPIs)

Performance will be measured against, but not limited to

• Website traffic, engagement, and conversion growth
• Website quality, SEO performance, and digital user experience
• Social media engagement, audience growth, and brand reach
• Marketing content production and engagement
• Marketing Qualified Leads (MQLs)
• Sales Qualified Leads (SQLs)
• Marketing-influenced pipeline value
• Marketing-sourced revenue
• Campaign return on investment (ROI)
• Event attendance, engagement, and event-generated pipeline
• Brand awareness and digital reach
• Marketing support and adoption across global regions
• On-time delivery of strategic marketing initiatives
• Budget planning and utilization
• Team capability development and performance
• Required Skill Sets & Competencies
• Marketing Leadership & Growth Strategy
• Ability to develop and execute marketing strategies aligned with business objectives.
• Strong commercial mindset with a clear understanding of how marketing contributes to business growth and revenue generation.
• Ability to translate strategic priorities into measurable marketing initiatives.
• Strong planning, prioritisation, and execution skills across multiple concurrent programs.
• Digital Marketing
• Ability to define, oversee, and continuously improve website management, user experience (UX), SEO, and digital content by effectively leveraging internal teams and external partners.
• Experience managing websites, social media platforms, and integrated digital marketing campaigns.
• Ability to analyse digital performance metrics and drive continuous improvement.
• Demand Generation
• Strong understanding of B2B demand generation strategies.
• Ability to design and execute lead generation campaigns that support sales growth.
• Experience collaborating closely with Business Development and Sales teams to generate qualified business opportunities.
• Ability to measure campaign effectiveness and optimise marketing performance.
• Events & Corporate Marketing
• Ability to lead the planning and deliver high-quality corporate events by coordinating teams, partners, vendors, and all relevant stakeholders.
• Strong project management, coordination, budgeting, and stakeholder management skills.
• Ability to manage multiple initiatives simultaneously while maintaining high standards of quality and execution.
• Content & Brand Management
• Excellent written, verbal, and presentation communication skills.
• Ability to develop compelling marketing content across multiple channels and formats.
• Strong understanding of brand positioning, storytelling, and consistent corporate messaging.
• Leadership & Organisational Development
• Ability to build, mentor, and lead a high-performing marketing team.
• Experience in workforce planning, recruitment, coaching, and capability development.
• Strong organisational and resource management skills.
• Ability to establish scalable marketing processes and governance.
• Initiative, Innovation & Global Mindset
• Demonstrates a strong sense of ownership and consistently takes initiative without waiting for direction.
• Proactively identifies opportunities to improve marketing effectiveness, customer engagement, and business growth.
• Thinks strategically while remaining hands-on in execution.
• Understands that global marketing requires localised execution and adapts strategies to the unique characteristics of each market.
• Builds scalable marketing frameworks that provide global consistency while enabling regional flexibility.
• Works effectively across diverse cultures, regions, and time zones.
• Demonstrates curiosity, adaptability, and a continuous improvement mindset.
• Encourages innovation by testing new ideas, measuring outcomes, and scaling successful initiatives.
• Stakeholder Management
• Strong interpersonal, communication, and collaboration skills.
• Ability to build trusted relationships across executive leadership, sales, business development, technical teams, regional offices, partners, and external vendors.
• Ability to influence cross-functional teams and drive alignment toward common business objectives.
• Analytical & Operational Excellence
• Strong analytical and problem-solving capabilities.
• Data-driven approach to decision-making and performance improvement.
• Ability to define, monitor, and report on marketing KPIs.
• Strong organisational, planning, and budget management skills.
• Marketing Tools & Technologies
• Working knowledge of CRM and marketing automation platforms.
• Familiarity with website Content Management Systems (CMS).
• Experience using digital marketing, analytics, design, and collaboration tools.
• Proficiency in Microsoft Office and Google Workspace.
• Success in This Role
• Within the first 12–18 months, the Global Marketing & Growth Lead is expected to:
• Build a scalable global marketing function capable of supporting the company's expansion across multiple regions and markets.
• Transform the company's website and digital platforms into world-class assets that effectively communicate the company's value proposition and market leadership.
• Establish a consistent global brand while enabling regional teams to tailor marketing strategies and campaigns to their local markets.
• Develop a repeatable demand generation engine that consistently delivers qualified opportunities to Business Development and Sales.
• Deliver high-impact marketing events that strengthen customer relationships, partner engagement, and pipeline generation.
• Build, mentor, and develop a high-performing marketing team with clear ownership, accountability, and measurable outcomes.
• Foster a culture of initiative, innovation, collaboration, continuous improvement, and customer focus across the marketing function.
• Position marketing as a strategic business partner that contributes directly to the company's global growth and long-term success.

What We Offer

• Work in a multinational company operating in the Cloud & ICT domain, based out of the UK and operating in Australia, India, Nepal, Pakistan, and Bangladesh
• Best in class open, progressive, professional, and equal opportunity work environment
• Closely knit and supportive team members and a culture where your contributions, opinions, and diversity are welcome, respected, & encouraged
• Exposure to multi-disciplinary skill areas, including team leadership, in a vibrant start-up ecosystem with deep work involving world-class leaders like Amazon, Microsoft, Google, Alibaba, Digital Ocean, and Facebook
• Opportunity to travel regionally (as part of assignment/training and development or delivery) in Nepal, India, Pakistan, Bangladesh, or Sri Lanka
• Our Commitments

We believe that diversity drives innovation.

At Genese Solutions, we are dedicated to creating a work environment where everyone, regardless of race, gender identity, age, religion, disability, or background, feels respected and included.

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