At a Glance
- Tasks: Drive new business and partnerships in the creative production space across Europe.
- Company: Join Genero, a global leader in creative production connecting brands with top talent.
- Benefits: Enjoy flexible hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with a dynamic team and shape the future of creative production.
- Why this job: Be at the forefront of creativity and technology, making a real impact in the industry.
- Qualifications: 10+ years in business development with expertise in social and digital content solutions.
The predicted salary is between 90000 - 120000 € per year.
Location: London (Hybrid role combining remote work and in-person collaboration with our London-based team)
Reports to: Managing Director, EMEA
Genero is a creative production platform that connects brands with a global network of independent creative businesses, professional creatives and social creators. Our creative delivery system combines tech, talent and service to help in-house marketing teams produce social and digital content at speed and scale.
We’re a global, founder-led business with offices in London, New York, São Paulo, Singapore, Sydney and Melbourne. We’re on an ambitious growth trajectory in EMEA and this is a fantastic opportunity to grow and expand your remit in a company operating at the intersection of creativity, technology and media.
This is a senior new-business role with a clear mandate: build pipeline and win enterprise clients across Europe’s social, creator and content production space, and grow our partnerships with platforms including Meta, Google, TikTok, Pinterest and Amazon.
You’ll carry an ambitious new-business target and work alongside the MD, EMEA and Genero’s global commercial leadership to expand our client base and drive revenue growth. This is not an account management or post-sale relationship role, although your remit will include collaborating with our client service team to identify, pitch and convert opportunities within our existing client base.
You’re a credible strategic partner to senior marketers in large Enterprises, with the experience and knowledge to comfortably discuss creative production, commercial structure, and platform dynamics.
- Self-generate pipeline through proactive outbound, network activation and platform partnerships — own the new logo acquisition for EMEA.
- Structure and negotiate ongoing commercial models — always-on retainers, scaled production programs, and creator/influencer arrangements.
- Land-and-expand: drive measurable spend growth within recently-won enterprise accounts during their first 12 months as Genero clients.
- Support our account management team to identify and sell ongoing social, creator and content production solutions into existing and lapsed clients.
- Work collaboratively with our global teams to evolve our commercial model and solution for ongoing social, creator and content production contracts.
The role offers flexible hybrid working, combining remote work with in-person collaboration with our London-based team.
10+ years experience in a creative or social agency, brand, production studio, or social platform environment, with a track record of winning new business and growing enterprise accounts.
- Demonstrated experience selling social and digital content solutions, ideally including ongoing or program based arrangements (always-on, scaled production, and creator/influencer programs).
- Strong commercial confidence: structuring scopes, pricing, proposals and SoWs alongside internal teams.
- Exceptional consultative selling, negotiation and stakeholder management — confident operating with senior marketing, social and content leaders within enterprise organisations.
- A deep understanding of social, creator and digital content best practices.
- Practical fluency with the modern AI-enabled sales stack, using AI for research, prospecting, outbound, pipeline operations and CRM workflow automation. Bonus if you've actively shaped how a BD function uses these tools.
Bachelor’s degree in marketing, advertising, creative production or digital media.
Senior Director of Business Development, Technology in London employer: Genero
Genero is an exceptional employer that fosters a dynamic and innovative work culture, where creativity meets technology in the heart of London. With a strong emphasis on employee growth, we offer flexible hybrid working arrangements and opportunities to collaborate with global teams, ensuring that our employees thrive both personally and professionally. Join us to be part of an ambitious journey, driving meaningful change in the creative production landscape while enjoying the benefits of a supportive and forward-thinking environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director of Business Development, Technology in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. The more you engage with others, the better your chances of landing that dream role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share your successes and how you've driven growth in previous roles. Make sure they see the value you can bring to their team.
✨Tailor Your Approach
Every company is different, so do your homework! Understand Genero’s mission and values, and align your pitch to show how you can contribute to their ambitious growth trajectory in EMEA.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Genero.
We think you need these skills to ace Senior Director of Business Development, Technology in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Director of Business Development. Highlight your experience in winning new business and growing enterprise accounts, especially in creative or social environments. We want to see how your background aligns with our ambitious growth trajectory!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your understanding of the creative production landscape and how you can contribute to our mission at Genero. Be sure to mention specific platforms like Meta and TikTok, as we’re keen on candidates who know the space well.
Showcase Your Achievements:When detailing your experience, focus on quantifiable achievements. Did you exceed sales targets? Grow a client base significantly? We love numbers that tell a story, so make sure to include them to demonstrate your impact in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Genero
✨Know Your Stuff
Make sure you’re well-versed in the latest trends in social and digital content. Brush up on your knowledge of platforms like Meta, Google, and TikTok, as well as the creative production landscape. This will help you speak confidently about how you can drive new business and partnerships.
✨Showcase Your Success
Prepare to share specific examples of how you've successfully won new business and grown enterprise accounts in the past. Use metrics and results to back up your claims. This will demonstrate your capability and give the interviewers a clear picture of what you can bring to the table.
✨Be a Team Player
Since this role involves collaboration with various teams, be ready to discuss how you’ve worked with client service teams or other departments in previous roles. Highlight your ability to identify opportunities and pitch solutions that benefit both the client and the company.
✨Master the Tech
Familiarise yourself with AI-enabled sales tools and how they can enhance your business development efforts. Be prepared to discuss how you’ve used technology to streamline processes or improve outcomes in your previous roles. This shows you’re not just a people person but also tech-savvy!
