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- Tasks: Lead strategic partnerships and drive growth in social content production.
- Company: Join Genero, a tech-driven creative content powerhouse.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with a focus on innovation and creativity.
- Why this job: Shape the future of social ads and collaborate with top brands like Google and Meta.
- Qualifications: 10+ years in marketing or digital media, with strong client relationship skills.
The predicted salary is between 80000 - 100000 £ per year.
Location: London
Reports to: Managing Director, EMEA
Genero is revolutionising creative content production, leveraging technology to empower marketing and creative teams. We integrate the world's largest professional creative network with a software platform and streamlined end-to-end workflow, delivering unparalleled creativity and efficiency for our clients.
With teams across EMEA, APAC and the Americas, our client base includes Google, Meta, Pinterest, AB Inbev, Square and BBC Storyworks among others. Reporting to the Managing Director – EMEA, you’ll be a vital member of our team in London, as well as working closely with counterparts in other regions too. This is a pivotal role for a strategic thinker and trusted client partner, ready to guide brands through the future of social ads, creator and content production.
What you’ll do:
- This is a hybrid role, balancing new business and growth, as well as leading key clients.
- Proactively source, qualify and convert new business opportunities, leading discovery, pitches and proposals to win new clients and expand existing relationships.
- Develop and nurture senior-level relationships with platform partners including Meta, Google, TikTok, Amazon and Pinterest.
- Drive growth and retention across our enterprise client base by building long-term, trusted partnerships with senior marketing leaders and identifying upsell and cross-sell opportunities.
- Define commercial approaches for ongoing social content arrangements, translating client needs into proposals, converting them to long-term partnerships.
- Be a trusted advisor to clients, offering strategic input, platform insights, and content best practices to deliver impactful creative and campaigns that perform.
- Manage full project lifecycles - from scoping, client briefing and creative strategy, through production, and delivery.
- Collaborate with our creative network to ensure we’re delivering impactful creative and campaigns that perform.
- Partner with cross-functional teams across the business, surface growth opportunities, and drive operational excellence.
What you’ll bring:
- Bachelor's degree or equivalent experience in marketing, advertising, creative production, or digital media.
- 10+ years experience in an agency, brand, or media/social platform environment.
- Demonstrated experience selling social and digital content solutions, ideally including ongoing or program-based arrangements (always-on, scaled production, and creator/influencer programs).
- A deep understanding of social and digital content best practices.
- Demonstrated ability to foster and grow client relationships at senior levels to build and grow long-term client relationships.
- Previous experience working directly with social and tech platforms - Meta, Google, Pinterest, TikTok etc. is a major plus.
- Exceptional communication, leadership, and problem-solving skills.
- Strong demonstrated ability to build and maintain trusted senior relationships, lead consultative discovery and influence stakeholders through to commercial agreement.
- Confidence in translating strategy into commercial packaging: scopes, pricing, proposals and SoWs, in partnerships with internal teams.
- Fluent English is mandatory. Other European languages desirable.
Group Business Director - Social and creator in London employer: Genero
Contact Detail:
Genero Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Business Director - Social and creator in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even casual meet-ups. The more you engage with others, the better your chances of landing that dream role.
✨Show Off Your Skills
Don’t just talk about what you can do; show it! Create a portfolio or case studies that highlight your achievements in social and digital content. This will make you stand out when you’re pitching to potential clients.
✨Be a Problem Solver
When you’re in interviews or meetings, focus on how you can solve problems for the company. Bring up specific examples of how you’ve tackled challenges in the past, especially in social ads and content production.
✨Apply Through Our Website
We want to see your application! Make sure to apply through our website for the best chance at getting noticed. Tailor your approach to show how you can drive growth and build relationships with our clients.
We think you need these skills to ace Group Business Director - Social and creator in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Group Business Director. Highlight your experience in social and digital content solutions, and don’t forget to mention any work with platforms like Meta or Google!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your strategic thinking and client partnership skills. Tell us how you can guide brands through the future of social ads and content production.
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your ability to drive growth and retention. Numbers speak volumes, so if you’ve increased client engagement or revenue, let us know!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application and get you into our system quickly. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Genero
✨Know Your Stuff
Make sure you’re well-versed in the latest trends in social media and digital content. Research Genero’s work with major clients like Google and Meta, and be ready to discuss how your experience aligns with their innovative approach.
✨Build Relationships
Since this role involves nurturing senior-level relationships, think about how you can demonstrate your ability to build trust and rapport. Prepare examples of past client partnerships where you’ve successfully driven growth and retention.
✨Showcase Your Strategic Thinking
Be prepared to discuss your strategic approach to social ads and content production. Think of specific instances where you’ve translated client needs into successful proposals or campaigns, and how you’ve managed project lifecycles effectively.
✨Communicate Clearly
Exceptional communication is key for this role. Practice articulating your thoughts clearly and confidently, especially when discussing complex ideas. Use examples from your experience to illustrate your points and show how you can be a trusted advisor to clients.