At a Glance
- Tasks: Drive new business and build partnerships with major platforms in the creative production space.
- Company: Join a global, innovative tech consultancy at the forefront of creativity and media.
- Benefits: Enjoy flexible hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and career advancement.
- Why this job: Make a real impact by connecting brands with top-tier creative talent across Europe.
- Qualifications: 10+ years in creative or social agency with proven success in winning enterprise clients.
The predicted salary is between 80000 - 100000 € per year.
Location: London (Hybrid role combining remote work and in-person collaboration with our London-based team)
Reports to: Managing Director, EMEA
Genero is a creative production platform that connects brands with a global network of independent creative businesses, professional creatives and social creators. Our creative delivery system combines tech, talent and service to help in-house marketing teams produce social and digital content at speed and scale.
We’re a global, founder-led business with offices in London, New York, São Paulo, Singapore, Sydney and Melbourne. We’re on an ambitious growth trajectory in EMEA and this is a fantastic opportunity to grow and expand your remit in a company operating at the intersection of creativity, technology and media.
This is a senior new-business role with a clear mandate: build pipeline and win enterprise clients across Europe’s social, creator and content production space, and grow our partnerships with platforms including Meta, Google, TikTok, Pinterest and Amazon.
You’ll carry an ambitious new-business target and work alongside the MD, EMEA and Genero’s global commercial leadership to expand our client base and drive revenue growth. This is not an account management or post-sale relationship role, although your remit will include collaborating with our client service team to identify, pitch and convert opportunities within our existing client base.
You’re a credible strategic partner to senior marketers in large Enterprises, with the experience and knowledge to comfortably discuss creative production, commercial structure, and platform dynamics.
- Self-generate pipeline through proactive outbound, network activation and platform partnerships — own the new logo acquisition for EMEA.
- Structure and negotiate ongoing commercial models — always-on retainers, scaled production programs, and creator/influencer arrangements.
- Land-and-expand: drive measurable spend growth within recently-won enterprise accounts during their first 12 months as Genero clients.
- Support our account management team to identify and sell ongoing social, creator and content production solutions into existing and lapsed clients.
- Work collaboratively with our global teams to evolve our commercial model and solution for ongoing social, creator and content production contracts.
The role offers flexible hybrid working, combining remote work with in-person collaboration with our London-based team.
10+ years experience in a creative or social agency, brand, production studio, or social platform environment, with a track record of winning new business and growing enterprise accounts.
- Demonstrated experience selling social and digital content solutions, ideally including ongoing or program based arrangements (always-on, scaled production, and creator/influencer programs).
- Strong commercial confidence: structuring scopes, pricing, proposals and SoWs alongside internal teams.
- Exceptional consultative selling, negotiation and stakeholder management — confident operating with senior marketing, social and content leaders within enterprise organisations.
- A deep understanding of social, creator and digital content best practices.
- Practical fluency with the modern AI-enabled sales stack, using AI for research, prospecting, outbound, pipeline operations and CRM workflow automation. Bonus if you've actively shaped how a BD function uses these tools.
Bachelor’s degree in marketing, advertising, creative production or digital media.
Business Development Director - Tech Consultancy in London employer: Genero
Genero is an exceptional employer that fosters a dynamic and innovative work culture, where creativity meets technology in the heart of London. With a strong focus on employee growth, we offer flexible hybrid working arrangements and opportunities to collaborate with global teams, ensuring that our Business Development Director can thrive while driving impactful partnerships across Europe. Join us to be part of a forward-thinking company that values your expertise and empowers you to make a significant difference in the creative production landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Director - Tech Consultancy in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. Remember, it’s all about building relationships that can lead to opportunities.
✨Show Off Your Expertise
When you get the chance to chat with someone from a company you’re interested in, make sure to showcase your knowledge. Discuss trends in creative production or share insights about social media strategies. This will position you as a credible partner they want on their team.
✨Follow Up Like a Boss
After meeting someone or having an interview, don’t forget to follow up! A quick thank-you email or a message highlighting a point from your conversation can keep you top of mind. It shows you’re genuinely interested and proactive.
✨Apply Through Our Website
If you see a role that excites you, apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are enthusiastic about joining our team at Genero.
We think you need these skills to ace Business Development Director - Tech Consultancy in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Business Development Director. Highlight your experience in winning new business and growing enterprise accounts, especially in creative or social environments. We want to see how your skills align with our ambitious growth plans!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've successfully built pipelines and won clients in the past. Remember, we love a good story that showcases your strategic thinking!
Showcase Your Knowledge:Demonstrate your understanding of the creative production landscape and the platforms we work with, like Meta and Google. We’re looking for someone who can confidently discuss commercial structures and platform dynamics, so don’t hold back on sharing your insights!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows us you're keen to join our team at Genero!
How to prepare for a job interview at Genero
✨Know Your Stuff
Make sure you’re well-versed in the latest trends in social and digital content. Brush up on your knowledge of platforms like Meta, Google, and TikTok, as well as the creative production landscape. This will help you speak confidently about how you can drive new business and partnerships.
✨Showcase Your Success
Prepare to share specific examples of how you've successfully won new business and grown enterprise accounts in the past. Use metrics and results to back up your claims. This will demonstrate your capability and give the interviewers a clear picture of what you can bring to the table.
✨Be a Strategic Partner
During the interview, position yourself as a strategic partner rather than just a salesperson. Discuss how you can collaborate with senior marketers and internal teams to create tailored solutions that meet client needs. This mindset will resonate well with the role's requirements.
✨Familiarise with AI Tools
Since the role involves using modern AI-enabled sales tools, make sure you’re familiar with how these can enhance your sales process. Be ready to discuss any experience you have with CRM systems or AI for research and prospecting, as this will show you’re ahead of the curve.
