At a Glance
- Tasks: Drive new business and build partnerships with major platforms like Meta and Google.
- Company: Join Genero, a global creative production platform at the forefront of tech and creativity.
- Benefits: Enjoy flexible hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with a dynamic global team and make a real impact in the industry.
- Why this job: Be part of an ambitious team shaping the future of social and digital content.
- Qualifications: 10+ years in creative or social agency with proven success in winning enterprise clients.
The predicted salary is between 80000 - 100000 € per year.
Location: London (Hybrid role combining remote work and in-person collaboration with our London-based team)
Reports to: Managing Director, EMEA
Genero is a creative production platform that connects brands with a global network of independent creative businesses, professional creatives and social creators. Our creative delivery system combines tech, talent and service to help in-house marketing teams produce social and digital content at speed and scale.
We’re a global, founder-led business with offices in London, New York, São Paulo, Singapore, Sydney and Melbourne. We’re on an ambitious growth trajectory in EMEA and this is a fantastic opportunity to grow and expand your remit in a company operating at the intersection of creativity, technology and media.
This is a senior new-business role with a clear mandate: build pipeline and win enterprise clients across Europe’s social, creator and content production space, and grow our partnerships with platforms including Meta, Google, TikTok, Pinterest and Amazon.
You’ll carry an ambitious new-business target and work alongside the MD, EMEA and Genero’s global commercial leadership to expand our client base and drive revenue growth. This is not an account management or post-sale relationship role, although your remit will include collaborating with our client service team to identify, pitch and convert opportunities within our existing client base.
You’re a credible strategic partner to senior marketers in large Enterprises, with the experience and knowledge to comfortably discuss creative production, commercial structure, and platform dynamics.
- Self-generate pipeline through proactive outbound, network activation and platform partnerships — own the new logo acquisition for EMEA.
- Structure and negotiate ongoing commercial models — always-on retainers, scaled production programs, and creator/influencer arrangements.
- Land-and-expand: drive measurable spend growth within recently-won enterprise accounts during their first 12 months as Genero clients.
- Support our account management team to identify and sell ongoing social, creator and content production solutions into existing and lapsed clients.
- Work collaboratively with our global teams to evolve our commercial model and solution for ongoing social, creator and content production contracts.
The role offers flexible hybrid working, combining remote work with in-person collaboration with our London-based team.
10+ years experience in a creative or social agency, brand, production studio, or social platform environment, with a track record of winning new business and growing enterprise accounts.
- Demonstrated experience selling social and digital content solutions, ideally including ongoing or program based arrangements (always-on, scaled production, and creator/influencer programs).
- Strong commercial confidence: structuring scopes, pricing, proposals and SoWs alongside internal teams.
- Exceptional consultative selling, negotiation and stakeholder management — confident operating with senior marketing, social and content leaders within enterprise organisations.
- A deep understanding of social, creator and digital content best practices.
- Practical fluency with the modern AI-enabled sales stack, using AI for research, prospecting, outbound, pipeline operations and CRM workflow automation. Bonus if you've actively shaped how a BD function uses these tools.
Bachelor’s degree in marketing, advertising, creative production or digital media.
Business Development Director - Tech in London employer: Genero
Genero is an exceptional employer that fosters a dynamic and innovative work culture, where creativity meets technology in the heart of London. With a strong focus on employee growth, we offer flexible hybrid working arrangements and opportunities to collaborate with global teams, ensuring that our Business Development Director can thrive while driving impactful partnerships across Europe. Join us to be part of a forward-thinking company that values your expertise and empowers you to make a significant difference in the creative production landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Director - Tech in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. The more you engage, the better your chances of landing that dream role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your experience in creative production and social content. Share specific examples of how you've driven growth and won new business – numbers speak volumes!
✨Be Proactive
Don’t just wait for job openings to pop up. Reach out to companies you admire, like Genero, and express your interest in working with them. A well-timed email can open doors you didn’t even know existed!
✨Leverage Our Website
Make sure to check out our website for the latest job openings and apply directly. We love seeing candidates who are genuinely interested in joining our team and contributing to our growth in the EMEA region.
We think you need these skills to ace Business Development Director - Tech in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Business Development Director. Highlight your experience in creative production and social content solutions, and don’t forget to showcase your track record of winning new business!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Mention specific experiences that align with our goals at Genero and how you can help us grow in the EMEA market.
Showcase Your Commercial Acumen:We want to see your strong commercial confidence! Include examples of how you've structured deals, negotiated contracts, and driven revenue growth in previous roles. This will show us you’re ready to take on the ambitious targets we have.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Genero
✨Know Your Stuff
Make sure you’re well-versed in the latest trends in social and digital content. Brush up on your knowledge of platforms like Meta, Google, and TikTok, as well as the creative production landscape. This will help you speak confidently about how you can drive new business and partnerships.
✨Showcase Your Success
Prepare to share specific examples of how you've successfully won new business and grown enterprise accounts in the past. Use metrics and results to back up your claims. This will demonstrate your ability to deliver on the ambitious targets set for the role.
✨Be a Strategic Partner
During the interview, position yourself as a credible strategic partner. Discuss how you would approach building relationships with senior marketers and how you can add value to their teams. This will show that you understand the consultative selling approach required for this role.
✨Familiarise with AI Tools
Since the role involves using modern AI-enabled sales tools, be prepared to discuss your experience with these technologies. Highlight any specific tools you’ve used for research, prospecting, or CRM workflow automation, and how they’ve helped you achieve your goals.
