At a Glance
- Tasks: Drive new business and build partnerships with major platforms like Meta and Google.
- Company: Join Genero, a creative production platform connecting brands with global creatives.
- Benefits: Enjoy flexible hybrid working and collaborate with a dynamic team in London.
- Other info: Opportunity for growth in a fast-paced, founder-led environment.
- Why this job: Be at the forefront of creativity, technology, and media while making a real impact.
- Qualifications: 10+ years in creative or social agency with proven new business success.
The predicted salary is between 80000 - 100000 € per year.
Location: London (Hybrid role combining remote work and in-person collaboration with our London-based team)
Reports to: Managing Director, EMEA
About Genero
Genero is a creative production platform that connects brands with a global network of independent creative businesses, professional creatives and social creators. Our creative delivery system combines tech, talent and service to help in-house marketing teams produce social and digital content at speed and scale. We’re a global, founder-led business with offices in London, New York, São Paulo, Singapore, Sydney and Melbourne. Our clients include Meta, P&G, AB InBev, Pinterest, BBC, Google and Kellogg’s among others. We’re on an ambitious growth trajectory in EMEA and this is a fantastic opportunity to grow and expand your remit in a company operating at the intersection of creativity, technology and media.
About the role
This is a senior new-business role with a clear mandate: build pipeline and win enterprise clients across Europe’s social, creator and content production space, and grow our partnerships with platforms including Meta, Google, TikTok, Pinterest and Amazon. You’ll carry an ambitious new-business target and work alongside the MD, EMEA and Genero’s global commercial leadership to expand our client base and drive revenue growth. This is predominantly a hunter role — outbound-first, self-sufficient on pipeline, and commercially confident. This is not an account management or post-sale relationship role, although your remit will include collaborating with our client service team to identify, pitch and convert opportunities within our existing client base.
About you
You’re a hunter at heart. You build your own pipeline, open doors and close deals. You’re a credible strategic partner to senior marketers in large Enterprises, with the experience and knowledge to comfortably discuss creative production, commercial structure, and platform dynamics. You’re an ambitious self-starter who thrives in lean, fast-moving teams, takes ownership in ambiguity, and gets your hands dirty when needed.
What you’ll do
- Self-generate pipeline through proactive outbound, network activation and platform partnerships — own the new logo acquisition for EMEA.
- Lead consultative discovery, pitches and proposals — translate enterprise marketing challenges into credible Genero solutions.
- Develop and grow senior relationships with platform partners (Meta, Google, TikTok, Pinterest, Amazon), converting platform-led opportunities into client revenue.
- Structure and negotiate ongoing commercial models — always-on retainers, scaled production programs, and creator/influencer arrangements.
- Land-and-expand: drive measurable spend growth within recently-won enterprise accounts during their first 12 months as Genero clients.
- Support our account management team to identify and sell ongoing social, creator and content production solutions into existing and lapsed clients.
- Work collaboratively with our global teams to evolve our commercial model and solution for ongoing social, creator and content production contracts.
The role offers flexible hybrid working, combining remote work with in-person collaboration with our London-based team.
What you’ll bring
Must haves
- 10+ years experience in a creative or social agency, brand, production studio, or social platform environment, with a track record of winning new business and growing enterprise accounts.
- Demonstrated experience selling social and digital content solutions, ideally including ongoing or program based arrangements (always-on, scaled production, and creator/influencer programs).
- Existing senior-level relationships within enterprise marketing teams and with at least two of Meta, Google, TikTok, Pinterest or Amazon — and a track record of converting platform partnerships into client revenue.
- Strong commercial confidence: structuring scopes, pricing, proposals and SoWs alongside internal teams.
- Exceptional consultative selling, negotiation and stakeholder management — confident operating with senior marketing, social and content leaders within enterprise organisations.
- A deep understanding of social, creator and digital content best practices.
- Disciplined pipeline management and forecasting.
Nice-to-haves
- Direct experience working inside a platform partner (Meta, Google, TikTok, Pinterest, Amazon).
- Background in a high-growth, scale-up, or founder-led environment.
- Practical fluency with the modern AI-enabled sales stack, using AI for research, prospecting, outbound, pipeline operations and CRM workflow automation. Bonus if you've actively shaped how a BD function uses these tools.
- Bachelor’s degree in marketing, advertising, creative production or digital media.
Business Development Director in London employer: Genero
Genero is an exceptional employer that fosters a dynamic and innovative work culture, where creativity meets technology in the heart of London. With a strong focus on employee growth, we offer flexible hybrid working arrangements and the opportunity to collaborate with leading global brands, ensuring that our team members thrive in a fast-paced environment while building meaningful relationships within the industry. Join us to be part of a founder-led company on an ambitious growth trajectory, where your contributions directly impact our success and the future of creative production.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Business Development Director role.
✨Tip Number 2
Show off your skills! Prepare a killer pitch that highlights your experience in winning new business and growing accounts. Tailor it to the creative production space to really impress potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like Genero, and express your interest. You never know when an opportunity might arise!
✨Tip Number 4
Keep learning! Stay updated on the latest trends in social and digital content. This will not only boost your confidence but also make you a more attractive candidate for roles that require deep industry knowledge.
We think you need these skills to ace Business Development Director in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Business Development Director. Highlight your experience in building pipelines and winning enterprise clients, especially in the creative or social agency space.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for the role and how your skills align with Genero's mission. Don’t forget to mention your existing relationships with platforms like Meta and Google.
Showcase Your Achievements:Quantify your successes! Whether it's revenue growth or new business wins, use numbers to demonstrate your impact in previous roles. This will help us see your potential to drive results at Genero.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get you on our radar quickly!
How to prepare for a job interview at Genero
✨Know Your Stuff
Make sure you’re well-versed in Genero’s services and the creative production landscape. Research their clients and understand how they connect brands with creators. This will help you speak confidently about how you can contribute to their growth.
✨Showcase Your Hunting Skills
Prepare examples of how you've successfully built pipelines and closed deals in previous roles. Be ready to discuss your strategies for self-generating leads and converting them into revenue, as this is a key part of the role.
✨Build Relationships
Highlight your existing connections with senior marketers at platforms like Meta, Google, and TikTok. Discuss how you’ve leveraged these relationships to drive business growth, as this will demonstrate your credibility and strategic partnership skills.
✨Be Ready to Negotiate
Brush up on your negotiation tactics and be prepared to discuss how you structure commercial models. Show that you can confidently handle pricing and proposals, as this will be crucial in your role at Genero.
