At a Glance
- Tasks: Drive new business and build partnerships with major platforms like Meta and Google.
- Company: Join Genero, a creative production platform connecting brands with global creatives.
- Benefits: Enjoy flexible hybrid working, competitive salary, and growth opportunities.
- Other info: Collaborate with a dynamic team and make a real impact in the industry.
- Why this job: Be at the forefront of creativity and technology in a fast-growing company.
- Qualifications: 10+ years in creative or social agency with strong business development skills.
The predicted salary is between 80000 - 100000 € per year.
Location: London (Hybrid role combining remote work and in-person collaboration with our London-based team)
Reports to: Managing Director, EMEA
About Genero
Genero is a creative production platform that connects brands with a global network of independent creative businesses, professional creatives and social creators. Our creative delivery system combines tech, talent and service to help in-house marketing teams produce social and digital content at speed and scale.
We're a global, founder-led business with offices in London, New York, São Paulo, Singapore, Sydney and Melbourne. Our clients include Meta, P&G, AB InBev, Pinterest, BBC, Google and Kellogg's among others. We're on an ambitious growth trajectory in EMEA and this is a fantastic opportunity to grow and expand your remit in a company operating at the intersection of creativity, technology and media.
About the role
This is a senior new-business role with a clear mandate: build pipeline and win enterprise clients across Europe's social, creator and content production space, and grow our partnerships with platforms including Meta, Google, TikTok, Pinterest and Amazon. You'll carry an ambitious new-business target and work alongside the MD, EMEA and Genero's global commercial leadership to expand our client base and drive revenue growth. This is predominantly a hunter role — outbound-first, self-sufficient on pipeline, and commercially confident. This is not an account management or post-sale relationship role, although your remit will include collaborating with our client service team to identify, pitch and convert opportunities within our existing client base.
About you
You're a hunter at heart. You build your own pipeline, open doors and close deals. You're a credible strategic partner to senior marketers in large Enterprises, with the experience and knowledge to comfortably discuss creative production, commercial structure, and platform dynamics. You're an ambitious self-starter who thrives in lean, fast-moving teams, takes ownership in ambiguity, and gets your hands dirty when needed.
What you'll do
- Self-generate pipeline through proactive outbound, network activation and platform partnerships — own the new logo acquisition for EMEA.
- Lead consultative discovery, pitches and proposals — translate enterprise marketing challenges into credible Genero solutions.
- Develop and grow senior relationships with platform partners (Meta, Google, TikTok, Pinterest, Amazon), converting platform-led opportunities into client revenue.
- Structure and negotiate ongoing commercial models — always-on retainers, scaled production programs, and creator/influencer arrangements.
- Land-and-expand: drive measurable spend growth within recently-won enterprise accounts during their first 12 months as Genero clients.
- Support our account management team to identify and sell ongoing social, creator and content production solutions into existing and lapsed clients.
- Work collaboratively with our global teams to evolve our commercial model and solution for ongoing social, creator and content production contracts.
The role offers flexible hybrid working, combining remote work with in-person collaboration with our London-based team.
What you'll bring
Must haves
- 10+ years experience in a creative or social agency, brand, production studio, or social platform environment, with a track record of winning new business and growing enterprise accounts.
- Demonstrated experience selling social and digital content solutions, ideally including ongoing or program based arrangements (always-on, scaled production, and creator/influencer programs).
- Existing senior-level relationships within enterprise marketing teams and with at least two of Meta, Google, TikTok, Pinterest or Amazon — and a track record of converting platform partnerships into client revenue.
- Strong commercial confidence: structuring scopes, pricing, proposals and SoWs alongside internal teams.
- Exceptional consultative selling, negotiation and stakeholder management — confident operating with senior marketing, social and content leaders within enterprise organisations.
- A deep understanding of social, creator and digital content best practices.
- Disciplined pipeline management and forecasting.
Nice-to-haves
- Direct experience working inside a platform partner (Meta, Google, TikTok, Pinterest, Amazon).
- Background in a high-growth, scale-up, or founder-led environment.
- Practical fluency with the modern AI-enabled sales stack, using AI for research, prospecting, outbound, pipeline operations and CRM workflow automation. Bonus if you've actively shaped how a BD function uses these tools.
- Bachelor's degree in marketing, advertising, creative production or digital media.
Business Development Director employer: Genero
Genero is an exceptional employer that fosters a dynamic and innovative work culture, where creativity meets technology in the heart of London. With a strong focus on employee growth, we offer flexible hybrid working arrangements and opportunities to collaborate with leading global brands, ensuring that our team members thrive in a supportive environment. Join us to be part of an ambitious journey, where your contributions directly impact our success and the future of creative production.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. The more connections you make, the better your chances of landing that dream role.
✨Tip Number 2
Be proactive! Don’t just wait for job postings to pop up. Research companies you admire, like Genero, and reach out directly. Show them how you can add value to their team. A well-timed email can open doors you didn’t even know existed!
✨Tip Number 3
Prepare for those interviews! Know the company inside out, especially their clients and projects. Be ready to discuss how your experience aligns with their needs. Confidence is key, so practice your pitch until it feels second nature.
✨Tip Number 4
Follow up after interviews! A simple thank-you email can set you apart from other candidates. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great opportunity to reiterate why you’re the perfect fit!
We think you need these skills to ace Business Development Director
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Business Development Director. Highlight your experience in building pipelines and winning enterprise clients, as well as any relevant relationships with platforms like Meta or Google.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've successfully driven new business and built strong partnerships in the past.
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you’ve contributed to revenue growth and client acquisition in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Genero
✨Know Your Stuff
Before the interview, dive deep into Genero's business model and their creative production platform. Familiarise yourself with their key clients like Meta and Google, and be ready to discuss how your experience aligns with their needs in the social and digital content space.
✨Showcase Your Hunting Skills
Since this role is all about building a pipeline, come prepared with examples of how you've successfully generated leads and closed deals in the past. Highlight specific strategies you used to open doors and convert opportunities, especially in enterprise environments.
✨Build Relationships on the Spot
Demonstrate your consultative selling approach during the interview. Be ready to discuss how you would engage with senior marketers and platform partners. Think of ways to showcase your ability to translate marketing challenges into actionable solutions that Genero can provide.
✨Be Commercially Savvy
Brush up on your knowledge of commercial structures and pricing models. Be prepared to discuss how you would negotiate ongoing commercial arrangements and what factors you consider when structuring proposals. This will show your understanding of the business side of things.
