At a Glance
- Tasks: Drive digital marketing performance and optimise Generator's online presence across global channels.
- Company: Join Generator, a leading brand redefining social hospitality worldwide.
- Benefits: Enjoy unique perks like birthday holidays, gym contributions, and international career opportunities.
- Other info: Collaborative culture with exciting social events and continuous learning opportunities.
- Why this job: Be part of an innovative team shaping the future of digital marketing in a vibrant environment.
- Qualifications: 2-3 years in digital marketing with strong SEO and analytical skills.
The predicted salary is between 32400 - 39600 £ per year.
Looking to take the next step in your digital marketing career?
We’re searching for a motivated and hands‑on Digital Marketing Executive to help drive the performance and growth of Generator’s digital channels across our global portfolio.
Based at our Central London Head Office, you’ll play a key role in bringing our digital strategy to life – helping optimise our website, strengthen our search visibility, support digital campaigns and CRM activity, and turn data and insights into better guest journeys and stronger commercial performance.
Who Are We
Generator is redefining social hospitality.
Born in London, we’ve grown into a global brand with culturally connected spaces across Europe and beyond.
Recognised as one of Fast Company’s Top 50 Most Innovative Companies globally, we continue to challenge convention, evolve constantly, and raise the bar within our industry.
Backed by Brookfield, we are entering an exciting new phase of growth, with the scale and stability to strengthen our global position.
At our core, we create safe, vibrant, and seriously social spaces inspired by the cities we call home – all driven by one simple mission: BE YOURSELF.
- NUTS AND BOLTS OF THE JOB
- Manage and optimise the Generator website as a core digital channel, ensuring all hotel and F&B content is accurate, engaging, up-to-date, and aligned with our brand and commercial priorities.
- Monitor and analyse digital performance across website traffic, engagement and conversion, using insights to identify opportunities to improve guest journeys and booking performance.
- Support and execute SEO initiatives, including keyword research, on‑page optimisation and content improvements to strengthen organic visibility.
- Contribute to the development of our SEO and website strategy, bringing ideas and insights based on performance data, customer behaviour and evolving search trends.
- Support wider digital marketing campaigns across paid media, CRM and other digital channels, ensuring activity is effectively executed, tracked and optimised.
- Support CRM and email marketing activity, including campaign execution, audience targeting and optimisation of landing pages and customer journeys.
- Act as a key point of contact for external digital, web and technology partners, supporting the implementation of new tools, features and integrations.
- Ensure tracking, tagging and data flows are correctly implemented to support campaign measurement, reporting and performance analysis.
- Collaborate with agencies to implement technical SEO recommendations and monitor overall website health.
- Champion digital excellence and brand consistency across all digital touchpoints, supporting the delivery and continuous evolution of the digital roadmap.
- Keep up to date with emerging digital marketing trends, technologies and best practices, identifying opportunities to strengthen Generator’s digital presence and performance.
- Your Experience
- 2–3 years’ experience in a digital marketing, e Commerce or website-focused role, either in‑house or agency‑side.
- A good understanding of the wider digital marketing landscape, with hands‑on experience across areas such as websites, SEO, CRM, email marketing and digital campaigns.
- Strong exposure to SEO and website content management, with an understanding of how content, structure and user experience impact search and commercial performance.
- Familiarity with CMS platforms and confidence managing and updating website content.
- Strong analytical skills and experience using tools such as GA4, Google Search Console and Google Tag Manager.
- An understanding of digital campaign measurement, tracking and performance reporting.
- Basic knowledge of HTML/CSS and how website content is structured.
- A proactive and curious mindset, with the confidence to bring forward ideas and identify opportunities for improvement.
- Highly organised, with strong follow‑through, excellent attention to detail and the ability to manage multiple priorities.
- Excellent communication skills, with the ability to build relationships and collaborate effectively with internal teams and external agencies.
- A genuine interest in digital marketing and enthusiasm for keeping up with changing consumer behaviours, platforms and technology.
- Our Global Hq Employee Benefits
- Birthday holiday in addition to your yearly holiday allocation.
- Fertility Treatment Support Leave – up to three days’ paid leave in any one year.
- Employee Bounty Program providing opportunities to earn compensation for new hire referrals.
- Company contribution towards gym membership fees for all eligible employees.
- Ideas Award – quarterly award to double gross basic salary for one month for the most valuable suggestion.
- 2 free nights’ accommodation across any of our Generator properties globally.
- Reduced room rates for staff as well as friends and family members.
- International career opportunities so you can travel the world while working with us.
- Social events and celebrations – we never ever need an excuse to let our hair down!
- Online learning tools to help you develop, learn and grow.
- #J-18808-Ljbffr
Digital Marketing Executive employer: Generator
Generator is an exceptional employer that prioritises employee growth and development within a vibrant work culture at our London Head Office. We offer comprehensive benefits, including tailored learning opportunities and a supportive environment that fosters collaboration and innovation, making it an ideal place for those looking to make a meaningful impact in HR.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Generator and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Generator are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Generator on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Generator. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Generator. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Generator:Show us that you’ve done your homework! In your application, briefly mention what you admire about Generator’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Generator
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Generator will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Generator, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
