At a Glance
- Tasks: Drive digital growth by optimising our website and enhancing user experiences.
- Company: Join a vibrant team at Generator, a leader in the hospitality industry.
- Benefits: Enjoy unique perks like birthday leave, gym contributions, and global travel opportunities.
- Other info: Dynamic work environment with social events and online learning tools for personal growth.
- Why this job: Be the heartbeat of our digital presence and make a real impact on guest experiences.
- Qualifications: 2-3 years in digital marketing with strong SEO and content management skills.
The predicted salary is between 30000 - 40000 € per year.
We’re searching for a motivated and hands‑on eComms & CRM Executive to help drive the digital growth and performance of our website across our Generator properties. Based at our Central London Head Office, this role is the heartbeat of our digital presence — ensuring our website is a high‑performing channel that inspires guests and converts searchers into travellers.
Responsibilities
- Manage and optimise the website as a core digital channel, ensuring all hotel and F&B content is accurate, up‑to‑date, and aligned with our commercial priorities.
- Continuously analyse website performance (traffic, engagement, conversion), identifying opportunities to improve user journeys and booking performance.
- Support and execute SEO initiatives, including keyword research, on‑page optimisation, and content improvements to drive organic visibility.
- Contribute to the development of SEO and website strategy, bringing insights based on performance data and modern search trends.
- Act as a key point of contact for external web and technology partners, supporting the implementation of new tools, features, and integrations.
- Ensure tracking, tagging, and data flows are correctly set up to support campaign measurement and performance analysis.
- Collaborate with agencies to implement technical SEO recommendations and monitor overall site health.
- Support paid media and CRM activity by ensuring landing pages are optimised and assisting with email campaign execution where required.
- Champion digital excellence, maintaining brand consistency across all digital touchpoints and supporting the delivery of the digital roadmap.
Qualifications
- 2–3 years’ experience in a digital marketing, eCommerce, or website‑focused role (in‑house or agency).
- Strong exposure to SEO and website content management, with a clear understanding of how structure impacts search performance.
- Familiarity with CMS platforms and confidence in managing and updating complex website content.
- Analytical and technical skills, specifically with tools such as GA4, Google Search Console, and Google Tag Manager.
- Basic understanding of HTML/CSS and how website content is structured.
- A proactive mindset with the confidence to suggest ideas and identify opportunities for improvement.
- Highly organised with strong follow‑through, attention to detail, and the ability to manage multiple priorities.
- Excellent communication skills, with the ability to influence and collaborate across internal teams and external agencies.
Benefits
- Birthday holiday in addition to your yearly holiday allocation.
- Fertility Treatment Support Leave – up to three days’ paid leave in any one year.
- Employee Bounty Program providing opportunities to earn compensation for new hire referrals.
- Company contribution towards gym membership fees for all eligible employees.
- Ideas Award – Quarterly award to double gross basic salary for 1 month for the most valuable suggestion.
- 2 free nights’ accommodation across any of our Generator x Freehand properties globally.
- Reduced room rates for staff as well as friends and family members.
- International career opportunities so you can travel the world while working with us.
- Social events and celebrations – we never ever need an excuse to let our hair down!
- Online learning tools to help you develop, learn, and grow.
Compensation: Competitive salary
eComms & CRM Executive in London employer: Generator x Freehand Hotels
At Generator, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. Based in the heart of Central London, our eComms & CRM Executive role not only provides competitive benefits like a birthday holiday and fertility treatment support leave but also opens doors to international career opportunities and personal growth through online learning tools. Join us to be part of a dynamic team that champions digital excellence and celebrates every success together.
Contact Detail:
Generator x Freehand Hotels Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land eComms & CRM Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work in digital marketing and eCommerce. This is a great way to demonstrate your expertise and make a lasting impression.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Be ready to discuss how you can optimise their website and drive performance based on your insights and experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace eComms & CRM Executive in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the eComms & CRM Executive role. Highlight your experience in digital marketing and SEO, and don’t forget to mention any specific tools you’ve used like GA4 or Google Tag Manager.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for digital growth and how your skills align with our needs. Be sure to mention why you want to work with us at StudySmarter.
Show Off Your Analytical Skills:Since this role involves analysing website performance, make sure to include examples of how you've used data to drive decisions in past roles. We love numbers, so don’t hold back!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to see your application and get you on board with our team!
How to prepare for a job interview at Generator x Freehand Hotels
✨Know Your Stuff
Make sure you’re well-versed in the specifics of eCommerce and CRM. Brush up on your SEO knowledge, website performance metrics, and content management systems. Being able to discuss these topics confidently will show that you’re not just interested but also knowledgeable about the role.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past roles. Bring examples of how you’ve analysed website performance or improved user journeys. This will demonstrate your ability to contribute to the digital growth and performance of the company’s website.
✨Be Proactive with Ideas
Think of a few suggestions or improvements you could bring to the table regarding their current digital strategy. Showing that you can think critically and creatively about their needs will set you apart from other candidates.
✨Communicate Effectively
Practice articulating your thoughts clearly and concisely. Since this role involves collaboration with various teams and external partners, showcasing your communication skills during the interview is crucial. Be ready to explain complex ideas in simple terms.
