At a Glance
- Tasks: Drive digital growth by optimising our website and enhancing user experiences.
- Company: Join a vibrant team at Generator, based in Central London.
- Benefits: Enjoy unique perks like birthday leave, gym contributions, and global travel opportunities.
- Other info: Collaborative environment with social events and online learning for personal growth.
- Why this job: Be the heartbeat of our digital presence and make a real impact on travellers' journeys.
- Qualifications: 2-3 years in digital marketing with strong SEO and content management skills.
The predicted salary is between 30000 - 40000 € per year.
We’re searching for a motivated and hands‑on eComms & CRM Executive to help drive the digital growth and performance of our website across our Generator properties. Based at our Central London Head Office, this role is the heartbeat of our digital presence — ensuring our website is a high‑performing channel that inspires guests and converts searchers into travellers.
Responsibilities
- Manage and optimise the website as a core digital channel, ensuring all hotel and F&B content is accurate, up‑to‑date, and aligned with our commercial priorities.
- Continuously analyse website performance (traffic, engagement, conversion), identifying opportunities to improve user journeys and booking performance.
- Support and execute SEO initiatives, including keyword research, on‑page optimisation, and content improvements to drive organic visibility.
- Contribute to the development of SEO and website strategy, bringing insights based on performance data and modern search trends.
- Act as a key point of contact for external web and technology partners, supporting the implementation of new tools, features, and integrations.
- Ensure tracking, tagging, and data flows are correctly set up to support campaign measurement and performance analysis.
- Collaborate with agencies to implement technical SEO recommendations and monitor overall site health.
- Support paid media and CRM activity by ensuring landing pages are optimised and assisting with email campaign execution where required.
- Champion digital excellence, maintaining brand consistency across all digital touchpoints and supporting the delivery of the digital roadmap.
Qualifications
- 2–3 years’ experience in a digital marketing, eCommerce, or website‑focused role (in‑house or agency).
- Strong exposure to SEO and website content management, with a clear understanding of how structure impacts search performance.
- Familiarity with CMS platforms and confidence in managing and updating complex website content.
- Analytical and technical skills, specifically with tools such as GA4, Google Search Console, and Google Tag Manager.
- Basic understanding of HTML/CSS and how website content is structured.
- A proactive mindset with the confidence to suggest ideas and identify opportunities for improvement.
- Highly organised with strong follow‑through, attention to detail, and the ability to manage multiple priorities.
- Excellent communication skills, with the ability to influence and collaborate across internal teams and external agencies.
Benefits
- Birthday holiday in addition to your yearly holiday allocation.
- Fertility Treatment Support Leave – up to three days’ paid leave in any one year.
- Employee Bounty Program providing opportunities to earn compensation for new hire referrals.
- Company contribution towards gym membership fees for all eligible employees.
- Ideas Award – Quarterly award to double gross basic salary for 1 month for the most valuable suggestion.
- 2 free nights’ accommodation across any of our Generator x Freehand properties globally.
- Reduced room rates for staff as well as friends and family members.
- International career opportunities so you can travel the world while working with us.
- Social events and celebrations – we never ever need an excuse to let our hair down!
- Online learning tools to help you develop, learn, and grow.
Compensation: Competitive salary
eComms & CRM Executive employer: Generator x Freehand Hotels
At Generator, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture in the heart of Central London. As an eComms & CRM Executive, you'll enjoy unique benefits such as a birthday holiday, fertility treatment support leave, and opportunities for international career growth, all while contributing to our dynamic digital presence. With a focus on employee development through online learning tools and social events, we ensure that our team members thrive both personally and professionally.
Contact Detail:
Generator x Freehand Hotels Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land eComms & CRM Executive
✨Tip Number 1
Get your networking game on! Connect with people in the industry through LinkedIn or local events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your eCommerce and digital marketing projects. This is a great way to demonstrate your expertise and make a lasting impression.
✨Tip Number 3
Prepare for interviews like a pro! Research the company, understand their digital presence, and come armed with ideas on how you can contribute to their growth. Confidence and knowledge go a long way!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace eComms & CRM Executive
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the eComms & CRM Executive role. Highlight your experience in digital marketing and SEO, and don’t forget to mention any specific tools you’ve used like GA4 or Google Tag Manager.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for digital growth and how your skills align with our needs. Be sure to mention why you want to work with us at StudySmarter.
Show Off Your Analytical Skills:We love data-driven decision-making! In your application, include examples of how you've used analytics to improve website performance or user journeys. This will show us you’re the right fit for the role.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Generator x Freehand Hotels
✨Know Your Digital Stuff
Make sure you brush up on your digital marketing knowledge, especially around eCommerce and SEO. Be ready to discuss how you've optimised website content in the past and any tools you've used like GA4 or Google Search Console.
✨Show Off Your Analytical Skills
Prepare to talk about specific examples where you've analysed website performance data. Highlight how you identified opportunities for improvement and what actions you took to enhance user journeys and conversion rates.
✨Be Proactive and Suggest Ideas
This role values a proactive mindset, so come armed with ideas! Think about potential improvements for their website or CRM strategies and be ready to share your insights during the interview.
✨Communicate Clearly and Collaboratively
Since this position involves working with various teams and external partners, practice articulating your thoughts clearly. Showcase your ability to collaborate and influence others, as strong communication skills are key to success in this role.
