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For Companies At a Glance
- Tasks: Build and own core product features using TypeScript, React, and Next.js.
- Company: Exciting AI startup revolutionising influencer marketing with innovative technology.
- Benefits: Equity in a founding-level position and a fast-paced work environment.
- Why this job: Make a real impact by shaping the future of AI-driven marketing solutions.
- Qualifications: 4–6 years frontend engineering experience and a passion for AI.
- Other info: Join a dynamic team with a Silicon Valley mindset in London.
The predicted salary is between 48000 - 72000 £ per year.
We’re working with a well-funded, early-stage AI startup that is rebuilding its core product and team after operating at significant real-world scale. The company is developing an AI-native platform that automates end-to-end influencer marketing for consumer brands. Rather than acting as a traditional agency, the product uses AI agents to handle workflows such as briefing, creator communication, execution, and compliance — removing a major operational burden for marketing teams.
The founder has previously scaled the business to support dozens of brands and tens of thousands of creators, learned where bespoke, service-heavy approaches break down, and is now intentionally resetting the company around a more focused ICP and a standardised, scalable product. This hire is one of the earliest engineering roles in that next phase.
The Role
They are looking for a Founding Product Engineer to work directly with the founder and take significant ownership of the frontend and product experience. This is a high-impact role suited to someone who enjoys ambiguity, wants real influence over product direction, and is comfortable operating at founder-level depth while still shipping hands-on code.
Responsibilities
- Build and own core product features using TypeScript, React, and Next.js
- Work closely with customers to understand workflows and translate them into scalable product abstractions
- Help shape product architecture, engineering standards, and long-term technical decisions
- Contribute to AI-driven features, integrating LLMs into user-facing workflows
- Operate in a forward-deployed manner when needed, collaborating directly with users and stakeholders
Requirements
- 4–6 years of strong frontend engineering experience
- Expert-level TypeScript, React, and Next.js
- Clear interest in AI and LLMs (hands-on usage expected; no need to build models)
- Experience in at least one startup environment (A–B stage preferred)
- Comfortable working on-site and committing to an intense, high-ownership role
- Strong communication skills and a bias toward execution
Preferred Profile
- Frontend-leaning full-stack experience or curiosity
- Good product and design sensibility
- Prior founder experience (not essential)
- Computer Science degree
- Regular use of LLMs in day-to-day work
- Big tech or consulting background is fine if followed by meaningful startup experience
Why This Role Stands Out
- True founding-level position with equity
- A product reset informed by real operational scale, not theory
- Experienced founder with funding in place and a clear strategic direction
- Opportunity to build from scratch while moving quickly
- London-based team with a Silicon Valley pace and mindset
Founding Product Engineer in London employer: Generative Group
Contact Detail:
Generative Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Founding Product Engineer in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to the startup scene. Attend meetups or tech events in East London to make connections that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your frontend projects using TypeScript, React, and Next.js. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out directly to the company through our website and express your interest in the Founding Product Engineer role. A personal touch can make all the difference!
✨Tip Number 4
Prepare for interviews by understanding the company's product and its AI-driven features. Be ready to discuss how your experience aligns with their needs and how you can contribute to shaping the product's future.
We think you need these skills to ace Founding Product Engineer in London
Some tips for your application 🫡
Show Your Passion for AI: Make sure to highlight your interest in AI and LLMs in your application. We want to see how you've engaged with these technologies in your previous roles, so don’t hold back on sharing your experiences!
Tailor Your Application: Take the time to customise your CV and cover letter for this role. We’re looking for someone who can take ownership and influence product direction, so make it clear how your skills and experiences align with our needs.
Be Clear and Concise: When writing your application, keep it straightforward. We appreciate clarity and brevity, so get to the point while showcasing your expertise in TypeScript, React, and Next.js.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our founding team!
How to prepare for a job interview at Generative Group
✨Know Your Tech Stack
Make sure you’re well-versed in TypeScript, React, and Next.js. Brush up on your coding skills and be ready to discuss how you've used these technologies in past projects. Being able to demonstrate your expertise will show that you're the right fit for this high-impact role.
✨Understand the Product Vision
Familiarise yourself with the company's AI-native platform and its approach to influencer marketing. Think about how you can contribute to shaping the product architecture and engineering standards. Showing that you understand their mission will set you apart from other candidates.
✨Prepare for Ambiguity
This role is all about navigating uncertainty and taking ownership. Be ready to discuss how you've thrived in ambiguous situations before. Share examples of how you’ve made decisions or influenced product direction in previous roles, especially in startup environments.
✨Communicate Effectively
Strong communication skills are key in this position. Practice articulating your thoughts clearly and concisely. Be prepared to explain complex technical concepts in a way that non-technical stakeholders can understand, as collaboration with users and stakeholders is crucial.
