At a Glance
- Tasks: Craft compelling product messaging and engage with early users to drive excitement.
- Company: Join a dynamic startup revolutionising engineering with AI-powered design.
- Benefits: Gain hands-on experience, mentorship, and the chance to shape innovative products.
- Other info: Opportunity to grow your career while making a real impact in tech.
- Why this job: Be part of a team that values creativity and adaptability in a fast-paced environment.
- Qualifications: Showcase your potential and success, regardless of experience level.
The predicted salary is between 49500 - 60500 £ per year.
Generative Engineering brings AI design into the real world by enabling generative engineering design for physical products. Our focus is on creating millions more engineers globally and giving them the data and knowledge necessary to make efficient decisions quickly, one of the main challenges of the physical engineering industry today.
Our team has a background in scaling software to millions of users and successfully disrupting industries, creating Unicorns and Decacorns along the way. We combine the advantages of an early-stage start-up with the ability to focus on creating high-quality, high-impact systems, without the distraction of fundraising.
We are looking for a Product Marketer to join the team, one who understands the reality of pace and ability needed to build genuine products that scale. Please show success in your past positions. If you are a Product person, yet you spend a year or 2 working on each product you’ve built, that has then failed, you’ll need to completely change your ways with us.
Key responsibilities:
- Market Messaging: Develop, test and refine product messaging that resonates with our target market segments. Initially focusing on innovators, then later early adopters and early majority.
- Market Research: Conduct research to understand customer purchasing behavior, complementary products, and pricing models. Taking a data-driven approach.
- Content Creation: Write compelling blog posts, website content, and other marketing collateral to drive awareness and engagement among engineering audiences, ensuring we can measure how well this content works.
- Early User Advocacy: Identify and cultivate relationships with early users (“generative champions”) to generate enthusiasm, validate product messaging and gather insights that complement user research.
- Community Building: Support the early stages of a community for our product, setting up and managing channels like Discord or Slack to collect feedback and foster engagement.
- Social Presence: Managing our social media content and account.
What we’re looking for:
- We do not care how many years of experience you have, some of the best people are just starting out. Please just show your success, or your potential for it, when applying.
- Entrepreneurial: Thrives as the first marketer, capable of building strategies from scratch, and will do what it takes to reach the right people.
- Storyteller: Skilled in creating narratives that resonate with technical audiences.
- Experimental: Someone who can run marketing/product experiments to see what works.
- Product Minded: You represent the market to the product, and drive all marketing activities towards building a transformational product in a challenging industry.
- Adaptable: As a startup we need someone who thrives in a changing environment, someone who doesn’t stick to one process and who can help out wherever needed.
Just state the word 'Salmon' anywhere in your application, just to prove you can read a job advert.
We aim to improve all our colleagues' abilities and careers by exposing them to the bare bones of a tech start-up whilst giving them the opportunity to support the company in any way. If our people continuously improve, so does our product.
Product Marketing Specialist employer: Generative Engineering
Generative Engineering is an exceptional employer for a DevOps Engineer, offering a dynamic work culture that thrives on innovation and collaboration. With a focus on employee growth, the company provides opportunities to engage in cutting-edge projects while being part of a supportive team that values continuous improvement. Located in a vibrant tech hub, employees benefit from a stimulating environment that encourages creativity and the development of high-impact systems.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Generative Engineering and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Generative Engineering are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Generative Engineering on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Generative Engineering. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Generative Engineering. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Generative Engineering:Show us that you’ve done your homework! In your application, briefly mention what you admire about Generative Engineering’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Generative Engineering
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Generative Engineering will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Generative Engineering, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
