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- Tasks: Join us as a Product Marketer to craft compelling messaging and engage with our engineering community.
- Company: Generative Engineering is revolutionising AI design for physical products, empowering engineers worldwide.
- Benefits: Enjoy a dynamic start-up environment with opportunities for growth and skill development.
- Why this job: Be part of a transformative team that values innovation and creativity in a fast-paced industry.
- Qualifications: No specific experience required; show your potential and past successes instead.
- Other info: Include 'Salmon' in your application to demonstrate your attention to detail.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Generative Engineering brings AI design into the real world by enabling generative engineering design for physical products. Our focus is on creating millions more engineers globally and giving them the data and knowledge necessary to make efficient decisions quickly, one of the main challenges of the physical engineering industry today.
Our team has a background in scaling software to millions of users and successfully disrupting industries, creating Unicorns and Decacorns along the way. We combine the advantages of an early-stage start-up with the ability to focus on creating high-quality, high-impact systems, without the distraction of fundraising.
We are looking for a Product Marketer to join the team, one who understands the reality of pace and ability needed to build genuine products that scale. Please show success in your past positions. If you are a Product person, yet you spend a year or 2 working on each product you’ve built, that has then failed, you’ll need to completely change your ways with us.
Key responsibilities:- Market Messaging: Develop, test and refine product messaging that resonates with our target market segments. Initially focusing on innovators, then later early adopters and early majority.
- Market Research: Conduct research to understand customer purchasing behaviour, complementary products, and pricing models. Taking a data-driven approach.
- Content Creation: Write compelling blog posts, website content, and other marketing collateral to drive awareness and engagement among engineering audiences, ensuring we can measure how well this content works.
- Early User Advocacy: Identify and cultivate relationships with early users (“generative champions”) to generate enthusiasm, validate product messaging and gather insights that complement user research.
- Community Building: Support the early stages of a community for our product, setting up and managing channels like Discord or Slack to collect feedback and foster engagement.
- Social Presence: Managing our social media content and account.
- We do not care how many years of experience you have, some of the best people are just starting out. Please just show your success, or your potential for it, when applying.
- Entrepreneurial: Thrives as the first marketer, capable of building strategies from scratch, and will do what it takes to reach the right people.
- Storyteller: Skilled in creating narratives that resonate with technical audiences.
- Experimental: Someone who can run marketing/product experiments to see what works.
- Product Minded: You represent the market to the product, and drive all marketing activities towards building a transformational product in a challenging industry.
- Adaptable: As a startup we need someone who thrives in a changing environment, someone who doesn’t stick to one process and who can help out wherever needed.
Just state the word 'Salmon' anywhere in your application, just to prove you can read a job advert :) We aim to improve all our colleagues' abilities and careers by exposing them to the bare bones of a tech start-up whilst giving them the opportunity to support the company in any way. If our people continuously improve, so does our product.
Product Marketing Specialist employer: Generative Engineering
Contact Detail:
Generative Engineering Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Specialist
✨Tip Number 1
Familiarise yourself with generative engineering and AI design. Understanding the technical aspects of our products will help you communicate effectively with both the team and potential users, showcasing your genuine interest in the field.
✨Tip Number 2
Engage with communities related to engineering and product marketing on platforms like Discord or Slack. This will not only help you understand the audience better but also demonstrate your proactive approach to community building, which is crucial for this role.
✨Tip Number 3
Prepare to discuss your past successes in marketing roles, particularly any innovative strategies you've implemented. Highlighting your ability to adapt and experiment will resonate well with our entrepreneurial spirit.
✨Tip Number 4
Showcase your storytelling skills by preparing a narrative around a product you’ve marketed before. This will illustrate your capability to create compelling content that resonates with technical audiences, a key requirement for this position.
We think you need these skills to ace Product Marketing Specialist
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and skills required for the Product Marketing Specialist position. Tailor your application to highlight how your experiences align with their needs.
Showcase Your Success: In your CV and cover letter, focus on specific achievements from your past roles that demonstrate your ability to succeed in a fast-paced environment. Use metrics and examples to illustrate your impact.
Craft a Compelling Narrative: When writing your application, create a narrative that connects your background to the role. Emphasise your storytelling skills and how they can resonate with technical audiences, as this is crucial for the position.
Include 'Salmon': As a fun requirement mentioned in the job advert, make sure to include the word 'Salmon' somewhere in your application. This shows attention to detail and that you can follow instructions.
How to prepare for a job interview at Generative Engineering
✨Showcase Your Success Stories
Be prepared to discuss specific examples of your past successes in product marketing. Highlight how your strategies led to measurable results, especially in fast-paced environments.
✨Demonstrate Your Adaptability
Since the company thrives in a changing environment, share instances where you've successfully adapted your marketing strategies or processes. This will show that you can handle the dynamic nature of a startup.
✨Prepare for Market Messaging Discussions
Understand the importance of market messaging and be ready to discuss how you would develop and refine messaging that resonates with target segments. Think about how you would approach innovators and early adopters.
✨Engage with Community Building Ideas
Come with ideas on how to build and manage a community around the product. Discuss your experience with platforms like Discord or Slack and how you would foster engagement and collect feedback.
