Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive partnership sales, create presentations, and negotiate contracts for sports clients.
- Company: Join General Sports Worldwide, a leading sports marketing agency with global reach.
- Benefits: Enjoy hybrid working, competitive salary, 25 days holiday, and a workplace pension.
- Other info: Work from various locations and collaborate with top sports organisations.
- Why this job: Be part of a dynamic team in a fast-paced industry, making impactful connections.
- Qualifications: 5+ years in sports sponsorship with strong sales and negotiation skills required.
The predicted salary is between 43200 - 72000 £ per year.
Senior Partnership Sales Manager
Hours of work: 37.5 hours per week
Location: UK hybrid – mix of working from client site (varied locations), remote working plus some travel to company offices as and when required.
Benefits
- Competitive compensation package – salary plus commission & bonus scheme
- Hybrid working
- 25 days holiday plus bank holidays
- Workplace pension
- Provision for reasonable business expenses
Introduction to General Sports Worldwide
General Sports Worldwide is a globally operating, full-service sports marketing and management agency, headquartered in Michigan, USA. GSW works with some of the biggest rights holders and athletes in the most visible and financially lucrative leagues in the world. While US-headquartered, GSW also has a particularly strong presence within the UK, with bases in London and Manchester, as well as in Saudi Arabia with a Riyadh office. In addition, GSW also owns and operates its own baseball league in the US.
GSW’s breadth of services can be split into four main areas:
- Rightsholder commercial consulting
- Mergers and acquisitions
- Athlete management/representation
- Executive search
Through these services, GSW operates across a range of sports, including football, American
football, baseball, basketball, cricket, boxing and athletics.
Introduction to the role
GSW is looking to recruit a Senior Partnership Sales Manager to support the organisation’s rightsholder commercial consulting team, as part of their European operation, led by CEO Sam Rush.
The commercial consulting team supports sports organisations and venues to drive greater commercial revenues and efficiencies within their organisations, specifically across partnerships, ticketing, memberships and hospitality. This role will be focused on the acquisition of new partners for GSW’s clients at a pivotal time in our growth. You will be responsible for supporting sales strategy development, as well as identifying and recruiting new partners for our clients. You will work as part of a partnership sales team and in close collaboration with the commercial operations team.
The GSW leadership team have owned and operated some of the biggest sports agencies, teams and franchises in world sport. Our wider team also has significant experience, totalling more than 100 years in the sports industry across rights holders such as Manchester United FC, Nottingham Forest FC, Leeds United FC, Wolverhampton Wanderers FC, Essex Cricket, the London Stadium, New York Mets, DetroitPistons, Pittsburgh Pirates and Atlanta Hawks.
Main duties and responsibilities
- Meet and exceed partnership sales targets
- Business identification, lead generation and outreach to help drive partnerships sales on behalf of GSW’s clients
- Help to create compelling presentations to partners, representing GSW’s clients in a way that aligns to their brand values
- Manage and participate in partner contract negotiations; leading on or assisting in closing partner agreements
- Maintain a constant strong pipeline of prospects, forecasting for continuous deal delivery
- Develop and maintain strong relationships of trust and respect with GSW’s clients and other key stakeholders (both internal & external)
Knowledge & experience required
- Proven track record of representing rightsholders to deliver material revenue growth
- 5+ years\’ experience in sports sponsorship
- Excellent understanding of how to create sponsorship agreements and effective partnership programmes that deliver value
- Sound knowledge of the national and regional/local sports landscape
- Broad commercial acumen
- Experience in a rightsholder environment (desirable)
- Strong presentation skills to articulate client story and partnership opportunity to prospects
- Creative approach to sales and persistent determination through the sales cycle
- High-level skills in all aspects of sales prospecting and contract negotiations
- Competent in CRM tools
- Competent in MS packages including Word, Excel, PowerPoint and Outlook
Person specification
- Excellent communication skills, both oral and written
- A team-player with a can-do attitude
- Ability to work from own initiative and take the lead on high-value projects
- Flexible approach to work; comfortable working in a fast-paced environment and willing to work outside normal office hours when occasionally required
- Excellent planning & organisation skills with the ability to manage multiple projects simultaneously
This job description is not intended to be regarded as inclusive or exhaustive and is subject to change.
#J-18808-Ljbffr
Senior Partnership Sales Manager employer: General Sports Worldwide
Contact Detail:
General Sports Worldwide Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Partnership Sales Manager
✨Tip Number 1
Network within the sports industry to connect with potential partners and stakeholders. Attend industry events, conferences, and seminars where you can meet key players in sports sponsorship and partnership sales.
✨Tip Number 2
Familiarise yourself with GSW's current clients and their brand values. Understanding their needs will help you tailor your approach when reaching out to potential partners, making your pitch more compelling.
✨Tip Number 3
Stay updated on trends in sports marketing and partnership sales. This knowledge will not only enhance your conversations but also demonstrate your expertise and commitment to potential partners.
✨Tip Number 4
Prepare to showcase your previous successes in partnership sales. Be ready to discuss specific examples of how you've driven revenue growth and built successful partnerships in your past roles.
We think you need these skills to ace Senior Partnership Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sports sponsorship and partnership sales. Use specific examples that demonstrate your track record of delivering revenue growth and managing client relationships.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sports and your understanding of the role. Mention how your skills align with GSW's objectives and how you can contribute to their growth in the European market.
Highlight Relevant Skills: Emphasise your strong presentation skills, commercial acumen, and experience with CRM tools. Make sure to mention your ability to negotiate contracts and manage multiple projects effectively.
Showcase Your Industry Knowledge: Demonstrate your understanding of the national and regional sports landscape in your application. Mention any relevant connections or insights you have that could benefit GSW and its clients.
How to prepare for a job interview at General Sports Worldwide
✨Research GSW and Its Clients
Before the interview, take some time to research General Sports Worldwide and their clients. Understanding their brand values and recent partnerships will help you tailor your responses and demonstrate your genuine interest in the role.
✨Prepare for Sales Scenarios
Be ready to discuss specific sales scenarios from your past experience. Think about how you identified leads, negotiated contracts, and closed deals. Use the STAR method (Situation, Task, Action, Result) to structure your answers effectively.
✨Showcase Your Presentation Skills
Since the role involves creating compelling presentations, be prepared to showcase your presentation skills during the interview. You might be asked to present a mock pitch or discuss how you would approach a potential partner.
✨Demonstrate Your Team Spirit
As a Senior Partnership Sales Manager, collaboration is key. Be sure to highlight examples of how you've worked successfully within a team, especially in high-pressure situations. This will show that you can contribute positively to GSW's partnership sales team.