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- Tasks: Lead brand strategy and execute impactful marketing campaigns for Old El Paso.
- Company: Join General Mills, a leader in the food industry with iconic brands like Häagen-Dazs and Betty Crocker.
- Benefits: Enjoy hybrid work, wellbeing perks, bonuses, health insurance, and extra leave for family and volunteering.
- Why this job: Be a key player in a vibrant team driving growth in a fast-paced FMCG sector.
- Qualifications: 6+ years of marketing experience with a focus on consumer insights and campaign effectiveness.
- Other info: Opportunity to develop and mentor a Brand Experience Manager.
The predicted salary is between 43200 - 72000 £ per year.
Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D centre, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU.
The UK Team is seeking a Senior Brand Experience Manager to join us as the beating heart of the team, lead a dynamic agenda and help us achieve our high growth ambitions for our market leading brands! World Foods is one of the most vibrant and fast-growing categories in the UK FMCG sector, giving consumers access to adventurous flavour that livens up dinner rotations and uniquely brings people together.
We have a rare opportunity for an exceptional Senior Brand Experience Manager to join the General Mills Marketing team on the biggest and most established brand in the business, Old El Paso, to drive transformational change in the brand growth trajectory.
What your role is:
- As a key leader within the UK Brand Team, you will be a highly visible brand champion and the voice of the consumer.
- You will leverage and hone your expertise in brand experience competencies including strategy building, media/campaign planning, retail media planning, creative deployment and consumer outreach.
- You will develop local marketing strategies that deliver brand equity, consumer penetration, and market-leading business results—planning and executing impactful cross-channel campaigns, including but not limited to ATL (TV, Digital, Social), PR, Experiential and Retail & Shopper.
- You will collaborate with internal (brand/business teams) and external (agencies/retailers) stakeholders on innovative, relevant and scalable ideas that drive business growth with our most important consumers.
- This role has line management responsibility where you will develop and grow the Old El Paso Brand Experience Manager.
Who we are looking for:
- An experienced marketer with 6+ years of experience and deep personal accountability for delivering remarkable campaigns that generate brand and business results within the FMCG industry.
- Someone who deeply understands the power of consumer insights in driving brand growth and can translate these insights compellingly into remarkable marketing and communication strategies.
- You are up to date with trends, culture, and are curious about the evolving media landscape and how best to approach it.
- You should LOVE thinking about consumers, finding new ways to reach them and convert them into lovers of Old El Paso by being able to demonstrate functional experience and results in marketing effectiveness measurement via media mix modelling (MMM), such as: Consumer Strategy Development, Through-the-line Media Planning, Creative Development, Familiarity with retailer and category dynamics within FMCG, Effectiveness (Revenue/Profit ROI) Measurement, A&CP Budget Planning & Management.
What’s in it for you?
- Work with Heart - offers us flexibility that also requires partnership to ensure we regularly come together in person for those moments that help drive our business forward. Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.
- Wellbeing - We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.
- Bonus - Our people are at the heart of what makes General Mills great, so when goals are reached, you'll be rewarded through our bonus scheme.
- Health & Dental Insurances – All colleagues get the opportunity to join our insurances from day one.
- Family & Carers Leave - Every family is unique. Our approach allows every family to have the opportunity to spend quality time-off to support them from the point of birth or adoption to care, with enhanced covers.
- Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more...
Senior Brand Manager - Old El Paso employer: General Mills
Contact Detail:
General Mills Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager - Old El Paso
✨Tip Number 1
Familiarise yourself with Old El Paso's brand values and recent marketing campaigns. Understanding their current positioning will help you articulate how your experience aligns with their goals during discussions.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those who have worked with or for General Mills. Engaging with them can provide insights into the company culture and expectations for the Senior Brand Manager role.
✨Tip Number 3
Stay updated on the latest trends in consumer behaviour and media strategies within the food industry. Being able to discuss these trends intelligently will demonstrate your passion and expertise during interviews.
✨Tip Number 4
Prepare to showcase your previous successes in brand management, particularly any measurable results from campaigns you've led. Highlighting your ability to drive growth through innovative strategies will set you apart as a candidate.
We think you need these skills to ace Senior Brand Manager - Old El Paso
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Senior Brand Manager position. Understand the key responsibilities and required skills, such as brand experience competencies and consumer insights.
Tailor Your CV: Customise your CV to highlight relevant experience in FMCG marketing, particularly focusing on your achievements in brand management, campaign planning, and consumer outreach. Use specific metrics to demonstrate your impact.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for food and marketing. Discuss how your background aligns with the company's mission and how you can contribute to the growth of Old El Paso. Be sure to mention any innovative ideas you have for the brand.
Showcase Your Understanding of Trends: In your application, demonstrate your knowledge of current trends in the FMCG sector and how they relate to the Old El Paso brand. This could include insights into consumer behaviour or media landscape changes that could impact marketing strategies.
How to prepare for a job interview at General Mills
✨Know Your Brand Inside Out
Before the interview, make sure you have a deep understanding of Old El Paso and its position in the market. Familiarise yourself with their recent campaigns, product offerings, and consumer insights. This will help you demonstrate your passion for the brand and your ability to contribute to its growth.
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing experiences, especially those that relate to FMCG. Highlight specific campaigns you've led, the strategies you employed, and the results achieved. Use metrics to back up your claims, as this will show your accountability and effectiveness in driving brand growth.
✨Emphasise Collaboration Skills
As this role involves working with various stakeholders, be ready to share examples of how you've successfully collaborated with internal teams and external partners. Discuss how you’ve navigated challenges and driven innovative ideas that resulted in successful outcomes.
✨Stay Current with Trends
Demonstrate your knowledge of current trends in the FMCG sector and the evolving media landscape. Be prepared to discuss how these trends can influence marketing strategies for Old El Paso. Showing that you're proactive about staying informed will impress your interviewers.
